PESTEL Factors Influencing Digital Marketing Campaigns

Digital Marketing
Strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
PESTEL factors influencing the success of their digital marketing campaigns..........................3
TASK 2 ...........................................................................................................................................5
Social web for building brands....................................................................................................5
TASK 3............................................................................................................................................6
Traditional marketing and digital marketing...............................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10
Books and journals ...................................................................................................................10

INTRODUCTION
A business strategy can be defined as a system which is used by the business in order to
plan the different activities which can be used to achieve the objectives of business organization.
In context of the current report there is use of M&S it is a global firm which is performing its
function in fashion industry (Schilling and Shankar, 2019). Organization is providing number of
clothes to different individuals in order to meet their requirements. This report includes
discussion about the various strategies which are adopted by the organization in order to meet the
requirement by using internal and external environment. In context of the current report there is
discussion about pestel analysis which is related to scanning the external environment of marks
and Spencer in order to conduct appropriate functions related to digital strategies full stop along
with this there is also a discussion about social web as well as use of traditional and modern
marketing tools in order to conduct the appropriate system and maintain functional requirements
up to date.
MAIN BODY
TASK 1
PESTEL factors influencing the success of their digital marketing campaigns
PESTLE Analysis of M&S
Pestel analysis examines the factors of an organization in a very systematic and strategic manner.
It gives an in depth idea of political, economical, sociological, technological, legal and
environmental factors of the organization. Unlike Swot analysis it doesn't focuses on internal
factors rather the external ones. It focuses on both small and large projects. The PESTEL
Analysis of M&S is mentioned below which is a large retail organization.
Political factor – This include all those function which is related to rules and regulation
formulated by government. This is related to political stability in business environment which
will impact on performance of business function. As M&S operates its working internationally
Government Policies, Political Stability, Restrictions for Trade Practices, etc. affects the working
on a greater scale.
 Opportunity – Present scenario of unemployment in UK creates an opportunity for M&S
to take advantage of the prevailing schemes and subsidiaries for employment as it
creates huge employment.
 Threat – Follow up of all compliances makes it hard to run the ongoing working, as
M&S works for a social cause even.