Integration of Traditional and Digital Marketing for Business Objectives

Digital Marketing Strategy
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
PESTEL analysis in context of ASDA........................................................................................3
TASK 2............................................................................................................................................4
Analyse and evaluate effectiveness of social web for building brands images in market...........4
TASK 3............................................................................................................................................6
Modern companies integrate traditional and digital marketing to achieve business objectives
and goals......................................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Digital marketing strategies of companies describe a range of appropriate actions that
utilize online marketing sources to achieve different objective and aims in systematic manner. It
includes paid, earned and owned media. The current report will be based on ASDA, which is
known as one of the leading and the best retail supermarkets in the United Kingdom.
Organization served millions of buyers and satisfied all of them successfully. With dedicated
workers and management, firm serve people from its network of physical outlets and online
presence. This study will explain PESTEL framework and its factors that influence or affect
digital marketing events success. Furthermore, this assignment will define social web
effectiveness in regard to build brands in specific market or sector. It will also define integration
of digital & traditional marketing by modern companies to gain strategic objectives.
TASK 1
PESTEL analysis in context of ASDA
Political factor-
Changes in tax rate, trade policy, political stability and instability are the examples of
political factors that can impact business success and strategy. In context of ASDA, changes in
trade policy make barriers in success of their current marketing campaigns and strategies as it put
negative impact on these elements (Pulker and et.al., 2019). For example, when firm wants to
expand their venture in new market and promote within it, they have to pay extra charges on new
trade rule which is not possible for company to do in short term period. Without trading
successfully, organization could not be able to conduct further practices like marketing in new
place where they decide to enter.
Economic factor-
Inflation, interest rates, exchange rates, economic growth and unemployment are the
elements of this category. Unemployment is one of the economic factors that put positive impact
on success of ASDA digital marketing campaigns (Ritz, Wolf and McQuitty, 2019). For
example, due to this factor company get the best opportunity in context of hiring new applicants
who have appropriate skills, knowledge about IT and abilities to develop effective content relate
to products and services advertisement. By recruiting new applicants company can obtain several
benefits in term of increasing organizational efficiency to get success and desire outcomes after
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