Digital Marketing Strategy – Assessment 2

Digital Marketing
Strategy – Assessment 2

Table of Content
 Introduction
 Digital Marketing Strategy
 Digital communication strategy
 Starbucks Campaign
 Spotify Campaign
 Promotion and communication mix
 Rank
 Conclusion
 References

Introduction
 In this modern world most of the consumers are dependent on the digital
means for their daily needs which increases the trend of digital marketing in
the market.
 Marketing is an essential function of every organization which helps them to
attract more customers towards their products and services.
 Digital marketing helps the organization to use internet so that they can
attract their customers towards their goods and services and expand your
business globally with the help of internet.

Digital Marketing
 Digital marketing refers to the promotion of goods and
services with the help of digital channels like websites
email social media mobile applications search engines
and many more.
 Advertising with the help of these channels helps an
organization to communicate with a large customer base
with more reaction of consumers on the products and
services.