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Omni Channel Digital Marketing Plan

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Added on  2023-01-19

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This presentation provides an introduction to digital marketing and compares it with physical marketing channels. It explores the reasons behind the rapid growth and popularity of digital marketing. It also compares and contrasts digital marketing tools with physical marketing channels and e-commerce platforms. The presentation includes a plan using SOSTAC for a digital marketing campaign and discusses the concept of omni channel marketing. It concludes with a discussion on measurement techniques and actions to improve digital marketing performance.

Omni Channel Digital Marketing Plan

   Added on 2023-01-19

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OMNI CHANNEL DIGITAL
MARKETING PLAN
Omni Channel Digital Marketing Plan_1
Introduction to digital marketing and a
comparison with physical marketing
channels
Digital marketing encompasses on all the marketing efforts by using the electronic devices
or use of internet or use of mobile devices or social media and search engines in order to
reach customers. So, marketing experts of Chic By Choice have to consider the digital
marketing as best way of communicating with their customers. Digital marketing
landscape is an evolving state of digital media as well as advertising.
It can provide a company a huge opportunity for growth in business as it refers all
products and tactics which can be used by Chic By Choice marketers in order to attract
people.
Omni Channel Digital Marketing Plan_2
Cont..
Offline marketing concept refers to a marketing strategy which is published and released
outside the internet. Company can adopt this marketing strategy over different channels of
media such as television, newspapers, banners, radio, etc.
On the other hand online marketing is a marketing strategy in which internet is used in
order to advertise or promote company's goods and services. It involves using of email
campaigns, web content, social media campaigns etc. Offline marketing has got limitations
can not guarantee the exposure width but online marketing has got no limits for example
customer can browse marketing campaign at any time.
Omni Channel Digital Marketing Plan_3
Why has digital marketing grown so fast?
Why is it so popular?
Voice Search: Voice search has gained popularity and is in demand in which all queries
are voice based as per the comscore. There are two types of voice searches as smart
speakers like Google Home, Amazon's Alexa.
Augmented and virtual reality marketing: This ads is considered as a major applications
which can be used by marketers in attract their customers. It can help Chic By Choice to
bring unreal environments into realistic experiences.
Live Videos: Live content is growing faster due to number of social networking apps such
Instagram, Facebook, You-tube etc.
Omni Channel Digital Marketing Plan_4

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