This assignment analyzes the effective digital marketing strategies employed by Persollo Company, a fictional company specializing in personalized Coca-Cola products. The analysis explores how Persollo's strategies, including visual content, social media engagement, and customer personalization, have contributed to their global success, reaching over 300 countries and 3 billion followers. The paper also examines the benefits of digital marketing for businesses in today's internet-driven world and provides recommendations for other organizations seeking to implement successful online marketing campaigns.