Devising a Digital Marketing Strategy for Promoting Finland as a Tourist Destination
Verified
Added on 2023/06/12
|14
|752
|283
AI Summary
This presentation discusses the creation of a successful digital marketing strategy for promoting Finland as a tourist destination. It covers the target market, niche, and social media platforms used by DMOs to promote the country's beauty and culture. The presentation also includes references for further reading.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Devising a Digital Marketing Strategy
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents INTRODUCTION THEME SLOGAN TARGET MARKET NICHE OF THE FINLAND SOCIAL MEDIA PLATFORMS FOR PROMOTING DESTINATION TARGET MARKET ON THE SOCIAL MEDIA PAGES PRESENTATION OF THE TARGET MARKET USE OF THE PLATFORMS BY THE DMO CONCLUSION REFERENCES
Introduction A successful digital marketing strategy can be made with the help of using the various aspects of marketing. The strategy can be effective if it is created with the help of applying the various models. A marketing strategy when implemented correctly can help in achieving the potential growth in promoting the business or the destination.
Theme The Finland is tagged as the happiest country in the world. The country is known for its best education system and the clean environment. It is one of the most admired country by the visitors as the country provides the tourists with the safest environment and the pure habitats that provides the visitors with the best experience that the tourists can have.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Slogan The magical realm that will surprise you with its beauty
Target market The youth and the old aged people will be targeted to promote the beauty and the culture of the Finland. The country is filled with joy and happiness that can provide both the young tourists and the old aged people with the experience of the true beauty of nature that they cannot forget.
Niche of the Finland The country is filled with the various beautiful places and destinations that can provide the visitors with the most beautiful experience of the nature in their lives. The niche of the country isliving in natureas the country has a lot of beautiful natural destinations that can provide the visitors with the pleasure and joy of tourism.The niche is given because the country has a lot of beautiful natural places for example, Soumenlinna.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Social media platforms for promoting destination The Hadler DMCuses the platform of the Instagram and Twitter to promote the beautiful destinations of the Finland and promotes the destinationof Halti and Kilpisjärviwhich is a beautiful architectural landmarkon the international level. The Ovation global DMCuses the Instagram and the Twitter so that the company can post the photos of the various beautiful destinations of the Finland and provide the world of tourism with the real and pure beauty of nature.
Target market on the social media pages The companies target the youth by uploading the beautiful photos of the Finland and attracts the youth towards the beauty of the country as the youth is one of the largest audience that can be found on the social media.
Presentation of the target market The youth has been shown as the main audience of the social media handles as it is the easiest way to promote the information about the destination to the youth audience by uploading the photos.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Use of the platforms by the DMO The DMO uses the platforms in a way that it helps the Finland in presenting the beauty and the destinations of the country to the various young tourists of the world.The Hadler DMO promotes the Turku Archipelago on the international level.
CONCLUSION Thus, it can be concluded as the organizations and the various countries can use the different methods of the digital marketing that can help in promoting the destination. The Finland provides the world and the audience with the various beautiful experience of the nature and the destinations of the country
REFERENCES Bala, M. and Verma, D., 2018. A critical review of digital marketing.M. Bala, D. Verma (2018). A Critical Review of Digital Marketing. International Journal of Management, IT & Engineering.8(10). pp.321-339. Blazheska, D., Ristovska, N. and Gramatnikovski, S., 2020. The impact of digital trends on marketing.UTMS Journal of Economics. 11(1). Chamboko-Mpotaringa, M. and Tichaawa, T.M., 2021. Tourism digital marketing tools and views on future trends: A systematic review of literature.African Journal of Hospitality, Tourism and Leisure.10(2). pp.712-726. Giovannoni, E., 2020.Digital Marketing Planning. Chasefive. Com.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.