Introduction to Social Media PDF

Running head: INTRODUCTION TO SOCIAL MEDIA
INTRODUCTION TO SOCIAL MEDIA
Name of the Student:
Name of the University:
Author Note:

INTRODUCTION TO SOCIAL MEDIA1
Table of Contents
Part A.........................................................................................................................................1
Part B..........................................................................................................................................1
References..................................................................................................................................2

INTRODUCTION TO SOCIAL MEDIA2
Part A
Social media is a platform that gives high exposure to brand recognition in this
present competitive modern world. Companies having more exposure to social media
platform gives the opportunities for further growth and expansion of the business, allows the
company to reduce marketing costs, enter into a partnership, and generate more revenues
(Dwivedi, Kapoor and Chen 2015). Nowadays, social media is a vital instrument that is being
used by the marketing department of each organization to attract more customers and to
increase brand recognition of its company (Alalwan et al. 2017).
Social media platform helps the companies to connect with the audiences and allows
the marketers to understand the market demand efficiently. In this report, the L'Oreal
Company is taken into consideration for analyzing the use of social media for branding its
various products. L'Oreal is a personal care French company and is one of the leading
cosmetic brands dealing with multiple products such as hair colour, make-up, hair care,
perfume, skincare, and many other cosmetic related products. Social media is performing
tremendously in the beauty industry and is helping the cosmetic professions to apply
innovative approaches to carter more customers towards their business (Ashley and Tuten
2015). L'Oreal advertising slogan is "Because you're worth it." To gain brand recognition
and attract more customers, L'Oreal takes help of social media marketing. L'Oreal is well

INTRODUCTION TO SOCIAL MEDIA3
aware of the fact that approximately more than 50% of its consumers access social media
daily. Because of this reason, the company uses social media platforms for branding of its
products. L'Oreal started a media campaign #POWERON regarding promotion of their hair
care product by taking help of social media platforms such as Facebook, Twitter, and
Instagram. The fans were asked to upload their images on social media using hashtags
#POWERON and tagging. The company efficiently used the platform to reach its target
market and represent the company with a brand message that paved the way for a
conversation of women empowerment. The outcome of this campaign was impressive and
received positive feedback from its customers. In Twitter, it received 28.3K followers and
1,320 likes. The company smartly uses the social media application to carter more popularity
and using appropriate social media approach is one of the vital keys to success.
Part B
L'Oreal is one of the largest cosmetic enterprise present in 130 countries and aims to
provide excellent quality products and services in cosmetic industry. The mission of the
company is to offer best cosmetic innovative products to women and men all across the world
by keeping in mind the respect for their diversity. L'Oreal is adopting innovative business
approaches to obtain a sustainable business model (Yadav and Rahman 2017). The company
strives to reach its ambitious goals by providing excellent innovative products to its target
customers. The company has approximately 19 research and innovation centres with brands
such as Garnier, Maybelline New York and the Body Shop. In 1909, a young chemist Eugene
Schueller developed a hair dye and it was the first innovative development of the company
that resulted into a multinational company.