This report compares the marketing strategies of Woolworths and Coles, two e-commerce supermarkets of Australia, to find out the advantageous sides of both and also asses the shortcomings which can be worked on to yield better results. The report analyzes the digital marketing strategies of both the organizations and provides insights on how they can be improved. It also discusses the delivery charges and procedures of both the supermarkets and their loyalty schemes. The report concludes that there are ample scopes for both the e-commerce supermarkets to improve their digital marketing strategies.