Digital Marketing Strategy Executive Summary: Social Media Marketing Strategies for Eradicating Poverty at Food Bank, Australia

Digital Marketing Strategy

Executive summary
The report has analysed in depth varied working aspects within digital marketing and
social media marketing campaigns, for further competent productive engagement goals at
Food Bank, Australia. Research has examined in detail social media marketing channels such
as Youtube, Facebook and Twitter, for strengthening larger effective marketing plans for
eradicating poverty among people. Food Bank works with target audience among families
and children, where further scale consistency among plans enhances scope for technical
innovation and best outputs.

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
SWOT ANALYSIS...........................................................................................................................4
Target audience.................................................................................................................................8
Strategy, purpose, objectives and key messages..............................................................................12
Digital marketing channels, Timeline and costs..............................................................................14
DIGITAL MARKETING SCHEDULE...........................................................................................14
DIGITAL ANALYTICS: MONITORING, TRACKING AND REPORTING...............................18
CONCLUSION...................................................................................................................................19
REFERENCES....................................................................................................................................21

INTRODUCTION
Digital marketing strategy can be understood as technique used by companies in
today’s global competitive world for promoting goods and services among varied sections
among target audiences. The digital marketing strategy further also holds specific role to
create online market expansion among consumers, for synchronising larger creative
working standards effectively within longer time periods. Food bank WA is Australia
largest food Relief Company providing over 6 million meals a year among people, with
entire grocery surplus and donated products (Australian food banks report huge surge in
demand during Covid pandemic, 2020). The report will research aspects of digital
marketing used by Food bank WA, for reaching larger consumers widely based on
expertise parameters effectively with high scale rise actively within longer time periods.
Study will identify swot analysis factors, target audience for further dividing larger
working segments within digital platforms. Target audience will be analysed, based on
persona development and factors impacting larger functional arenas variedly to enhance
wider stronger quality standards dynamically. The study will also further analyse digital

marketing objectives, purpose and key message which brand aims to deliver among
audiences for varied consistency further expansion goals.
It can be also understood that Food bank WA, digital marketing channels, timelines
and costs will be further worked on for bringing on imperative connective rise functionally.
The report will also analyse monitoring, tracking and reporting aspects used for digital
market strategy and how new vision oriented goals are further evolved among practical
integrity for gaining larger revenue rise. Food bank has been able to develop best palace
within competitive industry, by unique facilities and services among people and effective
structured supply factors (Olson and et.al, 2021).
SWOT ANALYSIS
STRENGTH
 Yes the biggest strength of the
company is their strong brand
presence at different digital marketing
channels in which the topmost is
social media platform as they have
huge amount of followers on their
Facebook page which result in
attracting large number of customers.
 Yes the content in which the
organization is engaged which is very
strong on the other hand it is also
known as their strength of the
company as by reading that more of
the people are attracted to know what
are the activities that are performed
by the company.
OPPORTUNITY
 Foodbank will have the to perform all
the activities that are utilize as per the
trends which are they can do the live
video marketing on the other hand
they can also make show people
content which will result in attracting
large number of audience.
 They also have the positive to target
audience by doing paid promotion by
using social media advertising. in
addition to this they can also use
micro influencers which can influence
the audience by letting them know
what are the activities performed by
Foodbank (Grayes,2020).
 Social media channels have different

 The other standout the companies
they have experienced digital
marketing staff which make different
efforts which will result in achieving
growth and success of the
organization.
 In addition to this as the company
have better digital marketing but on
the other hand they also have good
social media account which result in a
strong calling to the actions
(Esqueda-Walle, and et.al, 2020). As
the post pictures and videos for the
things that are performed in the
organization.
types of platforms that are Facebook,
Instagram and Twitter which have the
highest concentration of targeting
audience as nowadays so many
people using these apps.
 Yes the organization also have the
opportunity for collaborating with
their targeted audience by using
digital media that will result in Co
creating brand as by this so many
people will know about the things that
are done by the company.
 They also have the opportunity to
grow create their brand by expanding
their current programs that are related
to direct delivery, check out hunger
and food drive.
WEAKNESS
 The biggest weakness of the
Company is their employees are not
so much involved or engaged in using
different type digital channels.
 They do not have strong digital
marketing presence which have
resulted in losing their sales as they
have no page on LinkedIn on the
other hand they also have poor
website which do not result in
attracting large number of audience
(Nabors, 2019).
 The digital marketing actions are not
THREATS
 With changing climate conditions
external environment conditions are
also essential aspect which has been
impacting company in recent time
periods. Furthermore, there is varied
risk and increased changes coming
from rising cost among prices and
external business conditions where
Food Bank has to further bring on
dynamic efficacy actively. It can be
understood that technical innovation
and changing effective consistency
factors, have to be implemented for
strengthening effective competitive