Digital Marketing Strategy Executive summary The report has analysed in depth varied working aspects within digital marketing and social media marketing campaigns, for further competent productive engagement goals at Food Bank, Australia. TABLE OF CONTENT INTRODUCTION .3 SWOT ANALYSIS .4 Target audience .8 Strategy, purpose, objectives and key messages12 Digital marketing channels, Timeline and costs14 DIGITAL MARKETING SCHEDULE.14 DIGITAL ANALYTICS: MONITORING, TRACKING AND REPORTING.18 Yes the