Digital Marketing Strategy
VerifiedAdded on 2022/12/30
|13
|3203
|456
AI Summary
This report discusses the importance of digital marketing strategy and how it can be integrated with traditional marketing to achieve strategic objectives. It explores the effectiveness of the social web for building brands and analyzes the PESTEL factors influencing the success of digital marketing campaigns. The case of NatWest, a major retail and commercial bank in the UK, is studied.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.