Leading and Working in a Digital World

Leading and working in
Digital World

Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY.................................................................................................................................................3
Usability...................................................................................................................................................3
Digital tool / techniques..........................................................................................................................5
Metrics....................................................................................................................................................6
CONCLUSION...............................................................................................................................................8
REFERENCES................................................................................................................................................9

INTRODUCTION
A digital marketing strategy is a set of activities that leverage online marketing platforms to
achieve a variety of objectives. Managed, sponsored, and sponsored content can all be included
in a network. A digital marketing activity plan enables to successfully create and deploy an
online presence. The scope of the report that how to digital technologies helps to promote
website in digital manner and increase target customers (Alexander, 2020). Pretty little things are
new business of women’s wear which is selling clothes and other accessories at online platform.
In this business mainly targeted to women because at this site selling all types women wears and
accessories. The purpose of this site to understand of user requirement and according that
provide products to them. In this report consist of usability of website, apply digital tool, legal
requirements and provide appropriate recommendations.
MAIN BODY
Usability
There are several crucial aspects to consider while creating the website that will influence
how it is viewed. A well-designed website may aid in the development of trust and guide visitors
to act quickly. Building a good consumer experience entails ensuring that new website is
designed for accessibility (forms and appearance) as well as how simple it is to. The navigation
system used on sites allows users to engage and locate what they are looking for. The ability to
navigate a website is critical to keeping customers. Visitors will abandon their site whereas if
navigation is difficult to understand. It is important to keep navigation clear, straightforward, and
uniform across all pages.
Usability principle
To achieve that purpose, the essential UX principles must be followed:
1. Each page component should have a function: Space is a constraint for web developers. As a
result, each page component must be carefully considered. Even the most basic social network
buttons and mark forms are fairly complicated on the inside. Each link, advert, registration, and
text should assist readers in making the most use of their time.