Designing Principles for Developing an E-commerce Website: A Case Study of Colossus

UNIT 6 WEBSITE
DEVELOPMENT
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of the company’s business..........................................................................................3
Evaluation of the designing principles.........................................................................................5
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Website a collection of the interlinked web pages and consists of the content that are
determined by the common domain which is published on web server. It can be easily managed
by the individual, businesses to use it for various purposes (Krath and von Korflesch, 2021).
Efficiency in this can be measured through its functioning as how well it is performing, website
design must complete its intended functionalities by conveying the specific information while
simultaneously engage the website visitor. Following report will cover the company profile
which is about colossus an ecommerce business, it will highlight the justification for the design
decision and also covers the individual responsibility and self-management in the design an d
development of the website. It also covers the evaluation of designing principles for developing
website with aim to meet the client requirement.
MAIN BODY
Overview of the company’s business
Colossus is the ecommerce Business located in London, UK where the company operates
in a retail market which sells the various different products. They have their own website from
which they sell the product and services and have better interactive layout which is efficient in
providing the better user experience (Qian and et.al 2018). It is important for them to have the
better website that assists in developing the brand awareness and showcasing it to the potential
customer, it also helps in setting business apart from rivalries. Company have 150+ employees
who are working for them. Intended target consumers of the company are under 25-50 age where
65 percent are women and 45 percent men who have interest in buying essential or premium
things for them, company also have medium to premium range products which is suitable for all
standard people.
Link for the colossus website
https://gat20002690.wixsite.com/website-2
Identification of user requirement
For any user they always look for the business solution which gives them prompt
solutions to their problems. They always visit the site where it looks interactive and having a
better website designing feature most importantly they spend their time on website which have
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better navigation and simple user interface so that they can easily traverse the website. For any
website it is essential to have the interactive user interface which helps the audience to engage
with and it should be compatible to all the users whether they are normal or disable people
(Morley and et.al 2021). Other thing which the user look for is to visit the website from using
any web browser and website must need to be supported on any screen resolution and perform
efficiently. There should be better server management who quickly sends response to the user’s
request therefore it is important that website is made concerning with all designing principles
which are consistency, alignment, usability, navigation, clarity etc. Thus Colossus website is
made by concerning all design principles where it has interactive user interface so that anyone
can easily interact with. It has the better use of colours and fonts; background information is also
written in well form that is able to attract the attention of any consumer.
Visual design concentrates on the aesthetic part of the website where it also concerns
with the strategically execution of the images, colours and other elements. For the colossus E
commerce website, the visual design is used is visual hierarchy which stated as to assists the
people on web page so that they easily view the different designing element on the basis of their
importance (Sunyaev, 2020). Reason for selecting this design is that it easily manages the
delivery about experience and also supports in explaining the benefits and sequencing of the web
element along with its composition. Thus with the use of this Colossus website is able to provide
the better customer experience which is essential for their business to enable their visitor to stay