Integration of Traditional and Digital Marketing: Benefits and Drawbacks

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Added on 2023/01/04

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This article discusses the integration of traditional and digital marketing in modern companies like Mark & Spencer. It explores the benefits and drawbacks of this approach, including reaching target consumers and driving business growth. The article also highlights the advantages of traditional marketing, such as reaching local consumers, and the benefits of digital marketing, such as cost-effectiveness and wide return on investment.

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Integration of Traditional and Digital Marketing: Benefits and Drawbacks

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