Digital Marketing Techniques for Tesco: Persona, Customer Journey, Insights, and Recommendations

Digital marketing techniques
PART B

Table of content
 Introduction
 Detailed persona that reflects organization's key customer segment
 Content used to effectively engage the persona
 Customer journey
 Types of testing and insights required to improve the effectiveness of the digital marketing
activities
 Applying relevant theories and frameworks
 Recommendation
 Conclusion

Introduction
 Digital marketing techniques are effective for the businesses in order to increase the
awareness among audience which is helpful for creating better opportunities for the
businesses to grow.
 These marketing techniques are crucial for the businesses to target their audience which
are highly dependent ion digital platforms for consuming their content.
 This presentation will be based on Tesco which is one of the most popular organization in
the retail industry of UK.
 It will explain a detailed persona of the market segment of Tesco, customer journey and
type of business insights, recommendations on how coordination can be established in the
business.

(a) Detailed persona reflecting organization's
customer segment
 The above persona will highlight different details about the customer segment which
has been selected by Tesco in order to establish their market activities successfully.