The 5 Best New Digital Marketing Tools

Running head: DIGITAL MARKETING TOOLS AND TECHNIQUES: WOOLWORTHS
Digital Marketing Tools and Techniques: Woolworths
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1DIGITAL MARKETING TOOLS AND TECHNIQUES: WOOLWORTHS
Executive Summery
The purpose of this report is to explore the digital marketing strategies that can be used for
better revenue generation and increased brand value. For this purpose, the Australian retail
company Woolworths has been used to determine the digital marketing tools and techniques
that they use which has led them to become one of the leaders in the Australian food and
grocery retail. Woolworths uses age based and income based consumer segmentations to
target their online and offline niche customers. For digital marketing, they use tools like SEO,
social media, website and e commerce services to increase their sales. The analysis found
several limitations to their existing digital marketing techniques such as lack of graphic
designing, email marketing, safety, and security that has limited their potential.
Recommendations to improve the present digital marketing has been given. The report
concludes that by using the recommendations, Woolworths would be able to lead both the
online and offline selling.

2DIGITAL MARKETING TOOLS AND TECHNIQUES: WOOLWORTHS
Table of Contents
Introduction................................................................................................................................4
Discussion..................................................................................................................................4
Segmentation..........................................................................................................................4
Offline segment..................................................................................................................5
Online segment...................................................................................................................5
Targeting................................................................................................................................5
Positioning..............................................................................................................................6
Digital marketing tools and techniques and their aims..........................................................6
Website marketing.............................................................................................................6
Social media marketing......................................................................................................7
E commerce platform.........................................................................................................8
SEO....................................................................................................................................9
Strengths and weaknesses of the digital marketing strategy..................................................9
Strengths.............................................................................................................................9
Weaknesses......................................................................................................................10
Conclusion................................................................................................................................11
Recommendations....................................................................................................................11
Content marketing............................................................................................................11
Google ad words..............................................................................................................12
Info graphic and website designing..................................................................................12

3DIGITAL MARKETING TOOLS AND TECHNIQUES: WOOLWORTHS
Email marketing...............................................................................................................12
References................................................................................................................................13
Appendices...............................................................................................................................15