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E-Marketing Project Work Purpose

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Added on  2021-04-21

E-Marketing Project Work Purpose

   Added on 2021-04-21

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E-MarketingProject WOrk
E-Marketing Project Work Purpose_1
Purpose of the Study●Prepare a market plan to launch a new product or services in the market●Analyzing the tools and techniques used to support the business.●Strategies to be implemented to tackle the competition.●Projecting the business plan with the use of:○Situational Analysis○Market and Cost analysis○Market tools and applications○Web Enabled Supply Chain○Scope and limitations of Digital marketing in E-commerce2
E-Marketing Project Work Purpose_2
Market PlanWeb Promotions6 Months before the actual date, promotional material has to be sent across all the digital media channels and focus to be on affiliate marketingSocial Media PromotionsTarget audience to be engaged using highly targeted relevant content. The idea is to increase the engagement and conversation around online grocery store(Kaur & Jain, 2016)Offline Promotions3 Months before the launch, TV commercials to be aired in Prime slots. The content of the ad will be targeting the working class familiesInfluencer MarketingGet on board 3 celebrity from Entertainment, sports and general public respectively to promote Amazon’s offering on Twitter
E-Marketing Project Work Purpose_3
Tools and Techniques to support businessWeb based toolsCombination of lifestyle, entertainment, news , sports, live streaming content and other shopping websites to promote company’s new offering.Social Media Facebook, Instagram, Snapchat and Twitter to be used in closed integration to create the buzzword on the new product offering and initiate conversation around online grocery marketOffline ChannelsTV and Daily newspaper to direct target the families, working class families, independent bachelors and city people
E-Marketing Project Work Purpose_4

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