Digital Marketing: Overview, Working of SEM, and Significance
VerifiedAI Summary
This document provides an introduction to digital marketing and its importance in today's economy. It discusses search engine marketing (SEM) as a digital marketing tool and its working. It also highlights the significance of SEM in increasing brand visibility, ensuring immediate response, and attracting suitable leads. The document further explores the elements affecting search engine marketing and provides suitable examples to describe its working. Additionally, it includes a personal experience with the Simbound game and recommendations for email marketing.