Digital Marketing Strategies of Quest Apartment Hotels

Running head: DIGITAL MARKETING
DIGITAL MARKETING
Name of the Student
Name of the University
Author Note

1DIGITAL MARKETING
Executive Summary
This report gives a detailed analysis about the company Quest Apartment hotels, the analysis
of the hotel industry and probable recommendations that will help the hotel to take effective
measures and implement for the positive reputation of the company and for generating
revenues.

2DIGITAL MARKETING
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Overview of the website of Quest Apartment hotels.............................................................3
Opportunities of digital business and marketing....................................................................3
Target.....................................................................................................................................4
Analysis of the dynamic factors of the industry.....................................................................4
SWOT Analysis of the company............................................................................................5
Porter’s five forces.................................................................................................................6
Pestle analysis........................................................................................................................7
7C’s of customer interface.....................................................................................................8
7P’s of Marketing mix...........................................................................................................9
Conclusion................................................................................................................................10
Recommendation......................................................................................................................11

3DIGITAL MARKETING
Introduction
Marketing is one of the most important factors in the development process in most
industries. Marketing in the hospitality and the tourism industry is different as the purchase
decision is mainly based on the perceptions and the way pictures or images are projected and
through word of mouth rather than the experience. With the invention of internet and in the
world of globalization we can see that digital marketing has become one of the most effective
ways of marketing in the industry. This paper sheds light on the digital marketing strategies
of Quest apartment hotels.
Discussion
Overview of the website of Quest Apartment hotels
In the world of digitalization Quest Apartment hotels have come up with a website of their
own in order to market their schemes and the hotels directly to their customers. The website
provides images of their rooms with prices so that people can directly book rooms from the
site. However the website only provides images and there are no concrete details and the
guidelines of the hotels mentioned in the website that is necessary for customers. The web
business model of the company Quest Apartment hotels is selling services online.
Opportunities of digital business and marketing
In the word of digitalization, digital business and marketing are constantly evolving and
growing. By introducing a website of their own Quest Apartment hotels have gained an
opportunity to start a digital business and marketing. This will help the hotel to reduce the
costs and make the business more accessible to people. The direct business with the people
will help the hotels in gaining more customers and market to them directly as people these
days do most of their work online.