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SWOT Analysis of Serviced Apartments in Australia

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Added on  2023-06-10

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This SWOT analysis focuses on Quest Midland, a serviced apartment in Perth, Australia, with an aim to increase occupancy rapidly. The analysis covers strengths, weaknesses, opportunities, and threats of Quest Midland.

SWOT Analysis of Serviced Apartments in Australia

   Added on 2023-06-10

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Running head: SWOT ANALYSIS OF SERVICED APARTMENTS IN AUSTRALIA
SWOT Analysis of Serviced Apartments in Australia
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SWOT Analysis of Serviced Apartments in Australia_1
1SWOT ANALYSIS OF SERVICED APARTMENTS IN AUSTRALIA
Introduction
The property of Quest Midland is located at Perth, Australia and offers apartment
sized rooms with a focus to acquire corporate travelers who are willing to stay in for a long
time. In this assignment, a SWOT analysis of Quest Midland would be done with an aim to
increase the occupancy rapidly.
SWOT Analysis
Strengths Weaknesses
The primary strength of Quest
Midland is its reasonable price rate,
which boasts of being one of the best
rates according to the rooms offered
Another strength of Quest Midland is
that it offers free booking for its
clients
Quest Midland offers instant booking
as well
Quest Midland is also situated to
close proximity to local attractions
such as, Guildford Heritage Walk
Trials, Panache Living and The Swan
Valley, moreover, the communication
from the hotel to these attractions are
also very easy (Sainaghi, Phillips and
The basic weakness of Quest Midland
is the increasing number of similar
companies in its vicinity
Another weakness of Quest Midland
is that it mainly offers rooms for
corporate travelers who will stay for a
long time, thus it misses out on plenty
of other sections of travelers who
wish to stay just for some time
(Questapartments.com.au, 2018)
SWOT Analysis of Serviced Apartments in Australia_2

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