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Digital Marketing Plan - Assignment Solution

Added on - 08 Dec 2020

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Digital marketing plan
INDEXIndexINTRODUCTION...........................................................................................................................1Task 1...............................................................................................................................................11. SWOT analysis of L'Oreal and the impact of digital market cosmetic industry.....................1Task 2...............................................................................................................................................42. Comparison of L'Oreal on the basis of digital presence and store presence:..........................4Task 3...............................................................................................................................................6Digital marketing plan for L'Oreal luxury and active cosmetic division....................................6Task 4.............................................................................................................................................114.Methods used to evaluate, monitor and measure the effectiveness of the plan:...................11Conclusion :..................................................................................................................................13References......................................................................................................................................14
INTRODUCTIONDigital marketing is an marketing of products with the use of electronic device or an internet.Various digital channels such as social media, email, search engines, and other websites(Bampoand et.al., 2008). Digital marketing has change the whole game of marketing it has provedbeneficial as in less time the information can be passed to a large number of peoplessimultaneously. The study highlight role of digital marketing in cosmetic industry. The companywhich is taken in the study is L'Oreal. It is a multinational company which deal in cosmeticproducts. They target the upper middle class women. There are various challenges face by thecompany due to change in the digital environment. The study uses the swot analysis for theenvironmental analysis of the company. The study uses various tools and techniques for thecomparison of digital and store presence. It explains the use of different channels in marketing ofL'Oreal.Task 11. SWOT analysis of L'Oreal and the impact of digital market cosmetic industryStrengthL'Oreal is the largest cosmetic companyin the world. It provides their productto 130 countries.Wide range of market create differentarea to attract the customer.Different channels of communicationlike social media, emails, television andradio helps to expand the business andcapture the interest of customer.Wide range of beauty product like facewash, shampoo, cream, soap etc.Research and development programmebring innovation in the organisation.L'Oreal produces innovative and uniqueWeaknessL'Oreal highly depends on theirsuppliers for raw material and also haveto depend upon the third party salesagents.There are so many companies in thefield of cosmetics and beauty product.Cosmetic industry are too dynamic.The consumer preference regarding tothe colour, fragrance and other featureschange rapidly.L'Oreal heavily invest in research anddevelopment department to know theconsumer preference which increasestheir cost and reduce the profit margin.1
beauty products for the customer.OpportunitiesHuge market of United Kingdom canbe an opportunity for the L'Orealcompany to grow in the market andtarget the upper middle class women.Advance technology help to explore themarket of L'Oreal.There is strong demand in the organicproduct in the market. L'Oreal canexpand its business to organic products.The growing environment problem likeincreasing pollution, the harmful ultraviolate rays and the skin problem ofexcessive use of cosmetic product etc.increases the demand of cosmeticproduct among the women.L'Oreal can easily expand theirbusiness in other beauty industry likepersonal care product because of itsbrand expansion in whole world.L'Oreal has large number of share inthe market because various patents isregistered by the L'Oreal.ThreatsIncreasing global economic crisis isthreat for the L'Oreal company. It canreduce the profitability and productivityof the company.The changing consumer demand andtaste may be threat for the L'Orealbecause it forces the company todevelop new product with the regard ofsafety and security.Increasing the use of herbal andcosmetic products and competitors inthe market can be a threat for L'Orealbecause now women are more focus onhealth and safety aspect.L'Oreal acquires the numerouscompany. Loss of one company canaffect the whole business of L'Oreal.2
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