Digital Platforms in Tourism Planning

This paper discusses the increasing use of digital platforms in tourism planning and development. It analyzes the latest trends, strategies, and startups in the industry, and explores the impact of digital transformation on travel companies and tourist ventures. The paper also highlights the challenges and opportunities of digitalization in the tourism sector, and provides recommendations for businesses and governments to create favorable conditions for the development of digital platforms.

1
Name:
Course
Professor’s name
University name
City, State
Date of submission

2
Introduction
Private tourism services using the digital platform has increased the space for tourism
development. The digital platform like social media sites and online channels have been able to
go beyond the levels of the traditional marketing and promotions. Tourism strategies have so far
changed the tact in the way they use their promotional services and their market visibility. A
comprehensive and able online digital department have been established by most tourist ventures
for marketing with examples being hotels, tours and travel companies and other agencies. Digital
platform has elevated and increased the market visibility for more business and less budgets on
advertising in mainstream media.
Paper Analysis
There are two papers in discussion in the topic of tourism planning. The first paper is
1. Private tourism services through digital platforms and the second is
2. The effect of online platform maturity on the efficiency of offline industry
Travel and travel companies have long taken digital weapons and are actively earning it. In the
issue, we collected a compilation of cases of digital transformation in tourism that were relevant
for the summer time and found out what the concept of "tourism 4.0" is and what IT services are
popular in niche tourism, for example, gastronomic or medical. The first digital services for
tourists appeared in the early 2000s, at the dawn of the dot-com era, they were online booking
systems and ticket purchases, such as Booking, Airbnb or Aviasales. Without the use of such
platforms, it is difficult to imagine a modern journey. According to Google statistics, during the
travel planning period, users make about 400 search queries. This huge data layer is actively

3
used by travel companies in order to influence our decision and incline in favor of a certain
route, the company and the hotel (Faroldi and Brambilla, 2018).
Digital transformation tourism travel digest
74% of travelers in the world plan their trip online. Turkey, for example, has announced a course
for the development of "tourism 4.0" - the country intends to invest heavily in digital marketing
for its tourism industry.
Asian countries, whose economy makes a significant contribution to tourism, have started digital
transformation at the governmental level. In June, Sri Lanka announced the launch of a large-
scale digital promotional country as an attractive tourist destination, thanks to which the
authorities plan to attract 2.5 million tourists this year. For example, In Indonesia, as a response
to the international expansion of Airbnb, with the support of the government, they launched their
own network of booking guesthouses and villas for Indonesia Travel Exchange (ITX), in its base
there are already 2000 different houses for rent.
In the world there are dozens of technological start-ups in the sphere of tourism, which seek to
bring their original ideas to the industry. For example, onlineTicket, a recently granted online
platform, e-mailed an opportunity to reserve seats in buses, ferries and private taxi services at the
same time for tourists in the world. Within the framework of the online platform, the company
hopes to unite and advise local residents around the world who have something to offer to
tourists. Local Alike recently received a cash prize from Booking.com to develop its
concept.Many tourist startups are trying to find their niche by focusing on some particular type

4
of tourism: for example, gastronomic or medical tourism. For example, the jury marked Botol
Wisata start-ups (the database of Indonesian hotels providing clean water in renewable
containers), Finger Farm (a tourist application to buy local farmers' products), Travelis (an
application for communication with local drivers and guides in Bali) and so on.
The study Five paths to success in the field of digital platforms, conducted in conjunction with
the Alliance of Young Entrepreneurs of the G20, assesses the potential for the development of
digital platforms in 16 leading economies of the world. The results show that the US, China,
Great Britain, India and Germany are in the top five of the "Index of readiness for the transition
to digital platforms" from the tourism industry. In European countries and developing
economies, the backlog is projected due to the lack of sufficient business and socio-economic
conditions that can support such a transition. This include:
 Number and preparedness of ordinary users
 Culture of open innovation
 Regulatory and legislative framework
 Digital Business
 Technological readiness
"When it comes to digital platforms, China, India and the United States immediately come to
mind. In these countries, they have learned to use the power of digital platforms to form rapidly
developing large-scale markets. Most European countries are threatened with the loss of the
digital platform market. Only through multilateral cooperation will it be possible to unite the
fragmented digital markets, help the development of digital enterprises and meet the demand for
goods and services, so necessary for the successful operation of digital business such as tourism.

5
According to the results of the a tourism survey in the period 2010-2015; In digital platforms,
about 20 billion US dollars were invested in 1,053 public transactions. More than half of these
investments fell on 2014 - 2015. The report also shows that the positions in the "Index of
readiness for the transition to digital platforms" are directly related to the level of activity and
investment in the G20 countries.
The index of readiness of the economy for switching to digital platforms
The report contains a set of recommendations for the state and business to review the legislative
framework with the aim of creating favorable conditions for the development of digital
platforms, including the following:
1. Prioritize data protection standards and rules. Organize legislative requirements for the
processing of personal data and ensure their safety. Simplify the exchange of data between
countries.
2. Develop normative and legal acts taking into account digital platforms. Experiment with
legislative requirements taking into account new technologies and business models. For example,
the "regulatory sandbox" of the Financial Control and Regulation Authority allows start-ups to
implement new ideas and business models, freeing them from the consequences of their possible
violation of regulatory requirements.
3. To support electronic commerce between countries. Organize taxes and standards, protect
consumer rights, contract law and logistics infrastructure.

6
4. Invest in digital infrastructure. For example, the European Directive on Payment Services
(PSD2) will help start-ups expand the reach of customers and introduce innovative business
tourism models.
5. Act more decisively. Educate small and medium-sized businesses in the use of alternative
sources of funding (for example, crowdfunding and equitable lending), as well as the principles
of protecting personal data and consumer rights. Support small and medium-sized businesses
through the organization of digital economic zones that facilitate the development of electronic
commerce.
Digitalization of online and ofline services in tourism
Digital platforms form various services that will expand the possibilities of transactions. This is
beneficial both for buyers in terms of demand, and for service providers in terms of supply.
Personalization. Specifically, interact with customers on all channels, use customer data to
understand their needs and create individual offers. Price. Use new pricing models, including
payment on use, a shareware model and a subscription model to meet demand. Protection. It is
important to build customer trust. Provide both preventative data protection measures and
incentive methods for providing information, this is necessary to attract customers and
differentiate your platform.
The creation of a unified platform is the provision of integrated services for the planning and
implementation of travel by all means of transport. This and the provision of additional services

7
along the way, this is tourism - we very much hope that our initiatives, our projects will help
seriously develop tourism in our country.
Obviously, digital platforms are a springboard for the development of the digital economy, for
the formation of its own digital assets. How are we going to regulate and stimulate their creation,
development, integration with other platforms in the framework of end-to-end digital economic
processes? The existing potential, actual challenges and mechanisms for working out new
business models, value chains were discussed in the context of the creation of digital markets in
the EEA until the year 2030. Participants of the foresight session considered approaches to the
formation of a single market for the circulation of medicines and medicines on a digital (basi
Petković and Agić-Molnar., 2018).
Conclusion
Digitalization" is considered as a stage of integration in the Eurasian space, within which another
freedom of information movement is added to the freedom of movement of goods, services,
capital and labor. The digital platform of the EAPS is considered as an environment for the
formation of digital ecosystems, providing conditions for the development of new digital markets
and the demand for new services and services. During the foresight session, the need to
accelerate the processes of digital transformation of the Union's economy and the formation of
the necessary federal legal framework, the consolidation of the positions of business structures,
and the establishment of a systematic dialogue with the authorities were emphasized.

8
Reference List
Faroldi, E., Capolongo, S., Vettori, M.P., Fabi, V., Gola, M., Allegri, D., Rebecchi, A. and
Brambilla, A., 2018. Italian SPAs and healthcare tourism. A multidisciplinary tool to foster
attractiveness of high-specialised services. SCIENZE DEL TURISMO, pp.237-247.
Hassan, A. and Rahimi, R., 2016. Consuming “Innovation” in Tourism: Augmented Reality as
an Innovation Tool in Digital Tourism Marketing. In Global dynamics in travel, tourism, and
hospitality (pp. 130-147). IGI Global.
Petković, G., Pindžo, R. and Agić-Molnar, M., 2018. Digital economy and (non) incremental
changes in tourism and retail business model. Ekonomika preduzeća, 66(1-2), pp.151-165.