Digital Platforms in Tourism Planning

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Introduction
Private tourism services using the digital platform has increased the space for tourism
development. The digital platform like social media sites and online channels have been able to
go beyond the levels of the traditional marketing and promotions. Tourism strategies have so far
changed the tact in the way they use their promotional services and their market visibility. A
comprehensive and able online digital department have been established by most tourist ventures
for marketing with examples being hotels, tours and travel companies and other agencies. Digital
platform has elevated and increased the market visibility for more business and less budgets on
advertising in mainstream media.
Paper Analysis
There are two papers in discussion in the topic of tourism planning. The first paper is
1. Private tourism services through digital platforms and the second is
2. The effect of online platform maturity on the efficiency of offline industry
Travel and travel companies have long taken digital weapons and are actively earning it. In the
issue, we collected a compilation of cases of digital transformation in tourism that were relevant
for the summer time and found out what the concept of "tourism 4.0" is and what IT services are
popular in niche tourism, for example, gastronomic or medical. The first digital services for
tourists appeared in the early 2000s, at the dawn of the dot-com era, they were online booking
systems and ticket purchases, such as Booking, Airbnb or Aviasales. Without the use of such
platforms, it is difficult to imagine a modern journey. According to Google statistics, during the
travel planning period, users make about 400 search queries. This huge data layer is actively

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used by travel companies in order to influence our decision and incline in favor of a certain
route, the company and the hotel (Faroldi and Brambilla, 2018).
Digital transformation tourism travel digest
74% of travelers in the world plan their trip online. Turkey, for example, has announced a course
for the development of "tourism 4.0" - the country intends to invest heavily in digital marketing
for its tourism industry.
Asian countries, whose economy makes a significant contribution to tourism, have started digital
transformation at the governmental level. In June, Sri Lanka announced the launch of a large-
scale digital promotional country as an attractive tourist destination, thanks to which the
authorities plan to attract 2.5 million tourists this year. For example, In Indonesia, as a response
to the international expansion of Airbnb, with the support of the government, they launched their
own network of booking guesthouses and villas for Indonesia Travel Exchange (ITX), in its base
there are already 2000 different houses for rent.
In the world there are dozens of technological start-ups in the sphere of tourism, which seek to
bring their original ideas to the industry. For example, onlineTicket, a recently granted online
platform, e-mailed an opportunity to reserve seats in buses, ferries and private taxi services at the
same time for tourists in the world. Within the framework of the online platform, the company
hopes to unite and advise local residents around the world who have something to offer to
tourists. Local Alike recently received a cash prize from Booking.com to develop its
concept.Many tourist startups are trying to find their niche by focusing on some particular type