Digital Resource Analysis: Proposal on Business Communication

Running Head: BUSINESS COMMUNICATION
Business Communication
Digital Resource Analysis: Proposal

1
Contents
Introduction.................................................................................................................................................2
Background..................................................................................................................................................2
Context........................................................................................................................................................3
Proposal.......................................................................................................................................................3
References...................................................................................................................................................5

2
Introduction
Business communication is a communication between two or more parties to promote a product
or service, to handle operations or to provide any formal information to the fellow mates. It is an
essential part of any business because it helps the organization to share ideas and
recommendations on any matter. It helps business to communicate with its stakeholders whether
internal or external. Communication at workplace can be done through meetings, notices, emails,
event management, advertising and many more methods. It helps in providing clear guidance and
reduces errors in the operations of business (Köffer, 2015).
Human communication has progressed over last few years which is because of the advances in
technology and increasing acceptance and learning among people. There might be many barriers
in the communication but this is been resolved time to time by the organizations and new
technologies and methods are used for making communication more effective (Baruah, 2012).
This assignment is a proposal for understanding the importance of digital communication and
resource analysis. The assignment will be discussed by taking example of the worldwide known
organization Unilever. Unilever has created a platform for its employees to share their ideas,
comments or solutions for the survey data collected by the company. The employees are also
encouraged to share their insights on the data. This new platform has attracted the interest of
many people and also minimized the time taken for the analysis of the whole data. This proposal
will focus on the digital resource analysis on the basis of the assignment 1. It will focus on
boosting the workplace motivation by using various innovative tools of communication by using
various sources
Background
The assignment 1 was based on the ideas and methods to boost workplace morale by using
various innovative communication methods. Few articles were analyzed which shared the
implications of using social media and digital technology in business and how different
organizations have benefitted through it. It discussed how the sharing of information improves
and empowers the employees. Social communication gives them a boost to take more powerful
and rapid decisions at the workplace. The management can use variety of social media tools so
that it fills out the gap among people working in same organization and helps in building good