Digital Sales and Marketing Strategies for the Tour Operating Sector

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Added on 2022/12/15

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AI Summary

This document discusses the importance of digital sales and marketing in the tour operating sector, with a focus on TUI. It explores various digital channels and platforms that can be used to increase online bookings and customer engagement. The document also provides insights into the assessment of digital platforms and offers a comprehensive plan for a digital sales and marketing campaign.

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Digital Sales and Marketing Strategies for the Tour Operating Sector

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