Digital Sales and Marketing in the Tourism Industry

DIGITAL SALES AND
MARKETING

Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P 1 different digital sales and marketing channels used by a range of tour operators and discuss
the opportunities and challenges they offer.................................................................................3
LO 2.................................................................................................................................................4
P 2 the success of key digital platforms used to increase sales and maximize marketing efforts,
and discuss how they attract customers in the tour operating sector...........................................4
LO3..................................................................................................................................................5
P3- Digital sales and digital marketing campaign.......................................................................5
P4- Ways in which Omani- channels marketing has evolved and their application in digital
sales and marketing campaign.....................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
LO 1
P 1 different digital sales and marketing channels used by a range of tour operators and
discuss the opportunities and challenges they offer
In the sector of tourism there used to be intermediaries for the companies such as TUI so
that they can deal with the passengers and consumers of the business. The tour operators buy the
stock of tourism facilities in the company and share them as a package deal to travel agents. On
the other hand travel agents used to sell directly the offer to public. Now the condition has totally
changed because now due to advancement in technology the sector of tourism has evolved and
revolutionized. Now the medium of digital aspects is enabled in the industry which is used to sell
their services (Kotler and et.al., 2017).
The distribution in travel industry is shifting to the upcoming and drastic trends of
ecommerce with offers, marketing of channels and campaigns. Earlier than this global
distribution was considered as a prominent factor in the industry of tourism. But the development
in technology is changing the whole structure of tourism such as distribution of products and
services. In order to reduce the factor of cost many companies are distributing their tickets
through their websites. In many markets the personal offices of airlines has completely shut
down because people rely on the services that are provided online. Also there are facilities of call
centre from where consumer can engage with the company. The digital travel sales has crossed
the mark last year by 100 billion Euros as many of the consumers have access from their mobile
phones and they can pay instantly with their credit or debit cards. Many companies have

improved their services and made their own platform user friendly so that it is easy for
consumers to book ticket from their page. There are many elements related to this aspect.
Websites of companies such as TUI will help their business in the strategies of distribution. The
concept is to improve the level of conversions of sales and generate the lead to consumers. Other
than this there are many other channels of marketing and sales which TUI needs to keep in mind
such as
Trip Advisor-
Considering its recognition it is the most popular platform which provides the services of
booking for travel and they have more than 300 million users. Company also works as a channel
of distribution for the third party resellers. Currently the company has more than 200 sites for
booking over the world and 570 million reviews of people on it. Companies such as TUI can tie
up with Trip Advisor as they are considered as best in terms of getting to a large no of audience.
This will help the company to attract more consumers. There are certain aspects to deal with the
company as individual members cannot deal with the company only travel companies such as
TUI can. Other than this there are any companies such as Trip Advisor which can help the
company to grasp an opportunity and lock it (Wang and et.al., 2019).
Also there are many elements to distribution of services online. Transactions occur at a huge
level on the websites of the company and they need to maintain the level of engagement with
customers as any mistake at the time of booking can break the trust of consumers. In order to
deal with this measure companies such as TUI needs to provide their contact information to the
page or provide the feature of live chat in order to address the issues of consumers and support
them.
LO 2
P 2 the success of key digital platforms used to increase sales and maximize marketing
efforts, and discuss how they attract customers in the tour operating sector
Original Video content-
This is a marketing which is taking the minds of many companies in order to use it to
attract consumers. This way TUI can market and promote their new solutions in a more