Digital Sales and Marketing

Digital Sales and
Marketing

Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Covered in Leaflet.......................................................................................................................1
PART 2............................................................................................................................................1
Plan for digital sale and marketing campaign using recognized marketing method and applied
this to TUI business.....................................................................................................................1
Omni-channel has evolved and its application within the marketing and sales campaigns........3
Marketing methods and Omni-channel marketing to meet strategic objectives for customer
acquisition and position at TUI....................................................................................................4
Measurement techniques and performance metrics used in digital marketing............................5
Actions to improve performance in digital marketing.................................................................6
Critical evaluation of monitoring and measuring and recommendations....................................6
Critical evaluation of opportunities and challenges of marketing and sales campaign and
measuring performance...............................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Travel services plays crucial role within the organization that satisfies human needs and
wants in a perfect manner through giving best services to travellers during travelling time. With
the help of providing such kind of services to customers they can achieve their desired goals and
develop good relations with customers at marketplace. Thus these assorted industries always use
digital marketing tools and technologies that utilizes the online and internal based digital
techniques such as mobile homes, computers and so many different kind of digital marketing
platform that increase their overall sales and revenue every time. Along with it help travellers to
find out best tourism services that makes business advance and develop better plans for them.
Using so many digital marketing tools maximise the overall growth of business and utilise all the
resources to give huge satisfaction for customers. Present report is based on TUI Company
which is one of the best travels and tourism firm that deals with hotels, airline, travel agencies
and retail stores (Bechter and Swierczek, 2015). Moreover, this report includes underpinning of
digital sales and Omni channels within the tour operating sector, digital tools for sales and
marketing, marketing campaign for tour operations business and at last, various kinds of
applications within marketing and sales campaigns.
PART 1
Covered in Leaflet
PART 2
Plan for digital sale and marketing campaign using recognized marketing method and applied
this to TUI business
A marketing strategy is the agreement to achieve one or more specific objectives
associated in an attractive and accessible way. Think about what your business is doing well and
what you are losing in relation to the goal you have set, and then you must achieve it.
Digital selling plan:
1. Optimizing online sales funnel: An online sales funnel is a term used by buyers and IT
advertisers that describes a customer's walk from launch of the prologue to a brand to the
point of supply (Dodson, 2016). Understanding the online proposition pipeline of your
1