Digital Sales and Marketing: Challenges, Opportunities, and Strategies

Digital Sales and
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................4
TASK 1............................................................................................................................................4
Different Sales and Marketing Channels and Their Challenges and Opportunities with
Examples......................................................................................................................................4
Success of Key Digital Marketing Platforms towards Maximising MarketingEfforts and
increasing Sales...........................................................................................................................4
Comparing Digital Marketing Platforms.....................................................................................6
TASK 2............................................................................................................................................9
Digital sales and marketing campaign.........................................................................................9
Omni channel marketing evolution.............................................................................................9
Digital sales and marketing campaign with Omni channel marketing......................................10
Measurement techniques and performance metrics...................................................................11
Set of actions to improve digital marketing performance.........................................................12
Critical evaluation of monitoring and measuring digital marketing..........................................13
Critical evaluation about the challenge and opportunities.........................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing is the strategic business process through which a business organisation
promotes and advertises about its manufactured goods and services to the consumers within the
population in order to increase their interest in the business organisation and its products and
convert them into paying customers. Marketing operations are immensely essential for the
sustained productivity and profitability of a business organisation and for acquiring new
customers within the operational industries (Tiago and Veríssimo, 2014). This report and leaflet
assesses the marketing operations of TUI. Touristik Union International also known as TUI AG
or TUI Group is a multinational tourism and travel business organisation that was founded in
1923, an astonishing 97 years ago. TUI operates within the hospitality and tourism industries and
currently operates from its headquarters in Berlin and Hannover, Germany. Through its sustained
successful operations within the travel industries of the world, it has now effectively becomethe
largest tourism, travel and leisure business organisation in the entire world. TUI for its varied
operations within the tourism and hospitality industries includes its own travel agencies, hotel
establishments, airlines, cruise ships and some retail stores in order to effectively service and
satisfy customers. For all of its varied operations, TUI employs around 71,473 distinct
individuals within its hierarchical chain of command for various roles, tasks and purposes.

MAIN BODY
TASK 1