Digital Skills and Research Methods

This article discusses the digital skills required to use social media channels like YouTube and Facebook, and evaluates their use in marketing, information gathering, and communication. It also highlights the importance of effective communication and brand awareness for business growth. The article is relevant for students studying digital skills and research methods in various courses and universities.

Running Head: DIGITAL SKILLS AND RESEARCH METHODS
Digital Skills and Research Methods

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DIGITAL SKILLS AND RESEARCH METHODS
Table of Contents
1. Discuss the general digital skills necessary to successfully utilize two social media channels and,
based upon your own digital skill set, select one channel in which to create a professional online
presence.................................................................................................................................................3
Digital skills for using YouTube and Facebook.................................................................................3
Own digital skills set to create a professional online presence through Facebook.............................4
2. Using what you know from theory, evaluate your two chosen social media channels for their use in
marketing, information gathering, and communication.........................................................................4
References.............................................................................................................................................8

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DIGITAL SKILLS AND RESEARCH METHODS
1. Discuss the general digital skills necessary to successfully utilize two social media
channels and, based upon your own digital skill set, select one channel in which to
create a professional online presence.
Digital skills for using YouTube and Facebook
Digital skills are significant for using YouTube and Facebook as it would assist the
organization to enhance their sale in the least time and cost. There are certain skills that are
essential for an individual to use YouTube and Facebook like SEO, Social media marketing,
Web analytics, SEM, Paid Ads, Email marketing, Content writing and blogging, Mobile
marketing, online presence, copywriting and sales pages, and video and rich media content1.
These skills could support to effectively use Facebook and YouTube and obtain higher
success. The SEO skills facilitate an individual to effectively evaluate the actual number of
people who have visited the company site. It would help to determine people who are
interested in products and services of the organization. Moreover, the SEO skills could enable
the individual to deal with many activities as it could be associated with the content and
keywords, W3C compliance, technical compliance, and accessibility. In addition, it is also
explained that social media marketing skills could support the individual to complete many
activities and get a reliable outcome2. Through this skill, an individual could use the
Facebook and YouTube and obtain many opportunities for enchasing brand awareness by
communicating with a huge amount of consumers and obtain a reliable outcome. It would
also facilitate an individual for online speech that could support to openly communicate with
a huge amount of consumers and get a reliable outcome.
1 Danica Radovanovic, "Digital Divide And Social Media: Connectivity Doesn’T End The Digital Divide,
Skills Do" [2012] SSRN Electronic Journal.
2 Pinaki Mandal, "Understanding Digital Marketing Strategy" [2017] International Journal of Scientific
Research and Management.

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DIGITAL SKILLS AND RESEARCH METHODS
Own digital skills set to create a professional online presence through Facebook
I have many digital skills set that could support to use Facebook and obtain a huge amount of
success. These skills are email marketing, social media marketing, SEO, Content writing and
blogging, mobile marketing, and video. The email writing skill facilitates me to perform
many activities on Facebook like advertising, newsletter, retention, and promotion. Through
this skill, I would be capable to promote my products and services on Facebook among the
huge amount of consumers in the least time and cost3. I have also SEO skills thaa t facilitate
me to determine the number of consumers who visit on my Facebook page. It will help to
determine the consumers who show their interest in my proa ducts and services. The social
marketing skills enable me to enhance brand aware the ess among consumers as it would
increase the sale of goods and services4. The social marketing skills facilitate for directly
communicate with the consumer as it would support to collect the opinion and views of
consumers towards the products and services. It will also help to easily satisfy the huge
amount of consumers and retain them for the long term. Content writing and blogging skills
could support to enhance awareness about goods and services in the least time and cost. The
comments of consumers could support to improve quality of products and services and obtain
a reliable outcome.
2. Using what you know from theory, evaluate your two chosen social media channels
for their use in marketing, information gathering, and communication
YouTube and Facebook could support to obtain reliable outcome by offering many activities
opportunity to the consumers. It will assist me to openly communicate with consumer and
understand actual needs of consumers as it would be supportive to improve the quality of
3 Carla Ilten, "“Use Your Skills To Solve This Challenge!”: The Platform Affordances And Politics Of
Digital Microvolunteering" (2015) 1(2) Social Media + Society.
4 Mark G. Staton, "Improving Student Job Placement And Assessment Through The Use Of Digital
Marketing Certification Programs" (2015) 26(1) Marketing Education Review.

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DIGITAL SKILLS AND RESEARCH METHODS
products and services5. IT is also identified that Facebook and YouTube could provide an
opportunity to the individual for interacting with consumers as it would enhance the
consumer loyalty towards the goods and services of the company. It will assist individual and
organization to retain their existing consumers and new consumers by offering the quality
product and service es6. The loyal consumer suggests to their friends for consuming the
products and services hence it can be said that organization could use Facebook and YouTube
and retain their potential consumers in long-term. The social networking nature of methods
like Facebook and YouTube creates interest among specified consumers who are
approachable to them. An individual could use YouTube and Facebook creatively to promote
their goods and services without making the consumers feel like they are overwhelmed by the
campaign7. In addition, it is also found that advertisements are an effective way to enhance
the word about business. YouTube and Facebook spread the information about the business at
the time of offering the opportunity to constantly remind the consumer about the goods and
services that organization will be offered. In addition, it is also found that keywords and
Heshtage are also essential to determine their potential consumers who are interested in the
organization products the and services. After collecting the perspective of consumers,
organization and business tycoon could be imperative for leading the business and obtain a
reliable the result.
In addition, it is also addressed that individual could manage the YouTube ad Facebook
account and page by promoting their business through affordable marketing campaign as it
5 Teresa Correa, "Digital Skills And Social Media Use: How Internet Skills Are Related To Different Types
Of Facebook Use Among ‘Digital Natives’" (2015) 19(8) Information, Communication & Society.
6 Angeles Moreno et al, "Does Social Media Usage Matter? An Analysis Of Online Practices And Digital Media
Perceptions Of Communication Practitioners In Europe" (2015) 41(2) Public Relations Review.
7 In Lee, "Social Media Analytics For Enterprises: Typology, Methods, And Processes" (2018) 61(2) Business
Horizons.

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DIGITAL SKILLS AND RESEARCH METHODS
would be effective for enhancing the business growth in targeted time and cost8. The
organization could use Facebook and YouTube for promoting their products and services in
the least time. Moreover, DBA services are also imperative for offering the service delivery
solution to complete diverse interest of people. It would be imperative for improving the
remote location issues. The organization could imply database management and secure the
data to use the Facebook and YouTube9. It is also evaluated that Facebook and YouTube
could support to the organization to make the social environment and obtain a reliable
outcome. It will support the company to collect feedback from the consumers towards the
business. It will offer the opportunity to the organization for getting higher success. The
Facebook and YouTube also support organization to spread the awareness about the products
and services in the least time and cost. It is also stated that a large number of consumers are
depending on the internet to complete their daily activity hence organization could freely use
YouTube and Facebook to obtain a reliable outcome. YouTube and Facebook are informative
and enable the organization to access the actual situation of competitors as it would support
to obtain a reliable outcome. It will also assist an individual to evaluate the condition of the
market that facilitates the organization to retain their position in the marketplace by making
unique image among consumers. YouTube ND Facebook could support to demonstrate the
daily lives of people. People daily discuses with their colleagues, friends, and family on the
social sites about their thoughts on the particular products and services or any specific topic
hence it can be said that organization could focus on effective techniques for positively
influence a large number of consumers. It is also addressed the online technique could
directly influent the consumer's behavior. Hence, the company should always remember
8 Daniel Nylen and Jonny Holmstrom, "Digital Innovation Strategy: A Framework For Diagnosing And Improving
Digital Product And Service Innovation" (2017) 45(3) IEEE Engineering Management Review.
9 Alan Abitbol and Sun Young Lee, "Messages On CSR-Dedicated Facebook Pages: What Works And What
Doesn’T" (2017) 43(4) Public Relations Review.

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DIGITAL SKILLS AND RESEARCH METHODS
about how consumers will be influenced and how their purchasing decision will be changed
with respect to the company’s products and services10. It is also addressed that if the market
player continuously uses same social networks then it could be complicated for the
organization maintains their unique image in the marketplace as compared to their
competitors. In the current business scenario, most of the organization uses social networks to
converse with their consumers and obtain a reliable outcome. Hence, the organization should
imply appropriate social networks sites like Facebook and YouTube as it will assist the
organization to boost their financial condition of the company. In addition, it can be said that
the social media is the best way to enhance the business growth of the organization in least
time and cost. Moreover, an effective way of using the social networks could help to easily
influence a large number of consumers and retain them for long-term. It is also found that the
Facebook and YouTube could support the organization to gain their brand awareness because
these networks are popular than the other social networks. Hence, it can be analyzed that
company could influence a large number of consumers by using Facebook and YouTube to
get a reliable outcome. It supports the company to rapidly enhance their growth and make a
positive image in the marketplace11. It is also analyzed that effective communication is the
best way to make a robust relationship with consumers and retain them for the long term.
Hence, organizations continuously use the Facebook and YouTube to make their positive
image in consumer’s mind by openly communicate with them. It will directly influence the
existing financial position of the firm. The image of the brand could be relied on how the
organization and individual converse with other. An individual always tries to positively
influence the consumers as it would support to gain the productivity of the organization.
10 Somnath Das, "Measuring The Efficiency Of Business Through Cash Management A Study On Consumer
Durable Sector" (2015) 4(1) Journal of Commerce and Accounting Research.
11 Sam Srauy, "The Limits Of Social Media: What Social Media Can Be, And What We Should Hope They Never
Become" (2015) 1(1) Social Media + Society.

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DIGITAL SKILLS AND RESEARCH METHODS
References
Abitbol, Alan and Sun Young Lee, "Messages On CSR-Dedicated Facebook Pages: What
Works And What Doesn’T" (2017) 43(4) Public Relations Review
Correa, Teresa, "Digital Skills And Social Media Use: How Internet Skills Are Related To
Different Types Of Facebook Use Among ‘Digital Natives’" (2015) 19(8) Information,
Communication & Society
Das, Somnath, "Measuring The Efficiency Of Business Through Cash Management A Study
On Consumer Durable Sector" (2015) 4(1) Journal of Commerce and Accounting Research
Ilten, Carla, " Use Your Skills To Solve This Challenge!”: The Platform Affordances And
Politics Of Digital Microvolunteering" (2015) 1(2) Social Media + Society
Lee, In, "Social Media Analytics For Enterprises: Typology, Methods, And Processes"
(2018) 61(2) Business Horizons
Madianou, Mirca, "Digital Inequality And Second-Order Disasters: Social Media In The
Typhoon Haiyan Recovery" (2015) 1(2) Social Media + Society
Mandal, Pinaki, "Understanding Digital Marketing Strategy" [2017] International Journal of
Scientific Research and Management
Moreno, Angeles et al, "Does Social Media Usage Matter? An Analysis Of Online Practices
And Digital Media Perceptions Of Communication Practitioners In Europe" (2015)
41(2) Public Relations Review
Nylen, Daniel, and Jonny Holmstrom, "Digital Innovation Strategy: A Framework For
Diagnosing And Improving Digital Product And Service Innovation" (2017) 45(3) IEEE
Engineering Management Review
Radovanovic, Danica, "Digital Divide And Social Media: Connectivity Doesn’T End The
Digital Divide, Skills Do" [2012] SSRN Electronic Journal

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DIGITAL SKILLS AND RESEARCH METHODS
Srauy, Sam, "The Limits Of Social Media: What Social Media Can Be, And What We
Should Hope They Never Become" (2015) 1(1) Social Media + Society
Staton, Mark G., "Improving Student Job Placement And Assessment Through The Use Of
Digital Marketing Certification Programs" (2015) 26(1) Marketing Education Review