This article discusses the digital skills required to use social media channels like YouTube and Facebook, and evaluates their use in marketing, information gathering, and communication. It also highlights the importance of effective communication and brand awareness for business growth. The article is relevant for students studying digital skills and research methods in various courses and universities.

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Digital Skills and Research Methods

Marketing

LO2 Examine Key Digital Tools, Platforms and Channels

This presentation explores the practical aspects of digital marketing, including its use in communication and promotional strategies. It covers topics such as SEO, social media, and more. The reference for this presentation is Chaffey and Ellis-Chadwick, 2019.

Practical Digital Marketing

PowerPoint Presentation

This presentation provides an overview of practical digital marketing strategies, including social media platforms, digital marketing techniques, search engine optimization (SEO), pay per click (PPC) advertising, social media marketing, email marketing, and display marketing. It also includes references for further reading.

Presentation

This document discusses the evaluation of communication channels such as websites, social media, email marketing, ads, SEO, and PPC for digital presence. It explores how these channels help in enhancing brand visibility, improving customer experience, and promoting business. The document also provides insights into the digital customer experience and recommendations for Reed, a recruitment website.

Web Development

Evaluation of Communication Channels for Digital Presence

This presentation explores the definition of digital marketing and its role in a specific communication strategy. It discusses examples of digital marketing platforms such as Twitter, Facebook, Instagram, and YouTube. It also examines how social media has contributed to the communication strategies of Starbucks and Delivery DiGiorno. Additionally, it explores the promotional aspects of the marketing mix and the benefits of using digital platforms for businesses. The presentation concludes with a summary of the key points and references for further reading.

Marketing in a specific communication strategy

This article discusses the digital marketing strategies used by Plush Sofas, including SEO, content marketing, social media marketing, and email marketing. It also compares Plush's online marketing with its competitors and reviews the execution of its trust signs strategy. The article provides insights into the effectiveness of these strategies and how they impact sales conversions.

Digital Skills and Research Methods

LO2 Examine Key Digital Tools, Platforms and Channelslg...

Practical Digital Marketinglg...

Practical Digital Marketinglg...

Evaluation of Communication Channels for Digital Presencelg...

Marketing in a specific communication strategylg...

Digital Marketing Strategies for Plush Sofaslg...

LO2 Examine Key Digital Tools, Platforms and Channels

Practical Digital Marketing

Practical Digital Marketing

Evaluation of Communication Channels for Digital Presence

Marketing in a specific communication strategy

Digital Marketing Strategies for Plush Sofas