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Digital strategies on Tesco Assignment

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Added on  2021-06-18

Digital strategies on Tesco Assignment

   Added on 2021-06-18

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TESCO PLC DIGITALSTRATEGIES
Digital strategies on Tesco Assignment_1
INTRODUCTIONTesco is a company for general merchandise and a multinational groceries retailer.Headquarter of Tesco Plc is in Welwyn Garden City in Hertfordshire, England.Tesco is considered as a third highest retailer with respect of profits and ninth highest in world with respect to revenues.Tesco has seven shops in seven countries spread across Asia and Europe.
Digital strategies on Tesco Assignment_2
BACKGROUNDFounder of TESCO were Jack Cohen (CO) and Thomas Edward Stockwell (TES) founded the company in the year 1923.TESCO was converted into a Public Limited Company in the year 1947.New stores were added by Cohen to expand their business.In 1963, Cohen added GSS (Green Shield Stamps) with the company, which is a Trading stamp introduced by GSTSC (Vu 2016).Loyalty is provided to its customer that improved the sales of the company.
Digital strategies on Tesco Assignment_3
INTRODUCING PORTER’S FIVE FORCESThe framework of Porter’s Five forces is basically a tool for studying competition in a business.Economics of the industry are mainly derived, which determines the intensity of competition in the market. Porter’s five forces mainly includes forces like threat for a substitute service and product, threat faced for established rivals, threats for new entrants, bargaining power of the customers and bargaining powers of suppliers.
Digital strategies on Tesco Assignment_4

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