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Business Organisations and Environments in a Global Context

   

Added on  2020-12-10

10 Pages3140 Words494 Views
Business Organisations andEnvironments in a GlobalContext

Table of ContentsINTRODUCTION ..........................................................................................................................1CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTION Business environment is refer as the combination of external and internal factors ofcompany that highly influence on its operating situation in a direct manner (Barack, 2016).Global business environment can be determined as the environment in various sovereigncountries. Global, business and environment are different three words that explains a reality ofthe nature of global trade. It is developing in a fundamental and important way as an output ofmany forces shaping the dynamics of international commerce. Overview of the Waitrose: Waitrose is the chosen organisation which is a chain of British supermarkets. It wasfounded in 1904 by Wallace Waite, Arthur Rose, David Taylor in Bracknell, Berkshire, UnitedKingdom. Company mainly specialise is selling of bakery products, milk, fruits and vegetables,meat, beers, soft drinks and water, wine and spirits, household products, health and beautyproducts, tea and coffee, baby and child products, and pet care products. Waitrose also sellshome and garden products like cooking products and kitchenware, household cleaning products,dining products and tableware, candles, newsagents, laundry products and stamps and manyother products. Main competitors of the Waitrose are ASDA, M&S and TESCO. Revenue of the businessis £5,400.4 million, operating income is £173.5 million and net income is £123.3 million. Thisfigure and facts show as Waitrose is one of popular and famous super market chain in the UnitedKingdom and cover all area with purpose of maximising their sales and revenues. In theorganisation, approximately 52,590 employees are working with purpose of increasingprofitability and sales of company. Waitrose has 352 locations in all over the world which showcompany is a well-established and famous brand. As of 2018, Company has approximately476.8K fans on Facebook and about 297.3K followers on Twitter. Company wants to expandtheir business operations and functions in “GERMANY”. It is a best decision for theorganisation because in which they introduce their products and services at international market.In order to develop their business operations and activities in Germany, company requires to usedifferent frameworks such as PESTLE analysis, Porter’s 5 Forces and demand-supply scheme. All these are essential and useful ways for the Waitrose to easily enlarge their operationsin selected country and retain long run sustainability in this (Kassebaum, 2016). With the help ofPESTLE analysis of Germany, Waitrose can easily identify political, social, technological,1

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