Digital Technology and Business

This report discusses the importance and development of digital technology in the retail sector, specifically focusing on Amazon. It also covers the technology and software used, the types of businesses that use it, and its effectiveness as a business tool. Additionally, it relates to course content and discusses the relationship between digital technologies and management theories.

Digital Technology and
Business

Table of Contents
INTRODUCTION.......................................................................................................................................3
Importance of the topic( E commerce and AMAZON as retail sector) ..................................................4
In which manner the topic has developed...............................................................................................4
Describe about the technology which is used in this topic and what it is used for..................................4
What technological software and platforms are used in the topic...........................................................5
What type of business and organization uses this technology.................................................................5
In which manner it is used as a business tool and is this effective .........................................................6
In which manner it is related to the course content and also discuss about the nature of relationship
between technologies at digital level and also about new and old theories of business management
practices and structures ..........................................................................................................................6
CONCLUSION ..........................................................................................................................................8
REFERENCES............................................................................................................................................9

INTRODUCTION
Digital technology refers to the systems, electronic tools, resources and devices which
stores, generate and process the data. There are certain examples of digital technologies which
include online games, social media and mobile phones as well. In the present report, AMAZON
is taken into consideration(Donnelly and et.al., 2015). It is an American multinational company
that focuses on cloud-computing, e-commerce, digital streaming and artificial intelligence as
well. The present report will cover discussion about the importance of this topic and also about
in which manner this topic ha been developed. In addition to this, the present report will cover
analysis about the technology used within this topic and also about technological platform used
within the topic. Moreover the report will cover discussion about the type of business and
organization uses this technology. The report also consist of the nature of relationship between
digital technologies and both newly emerging theories on business and management structures
and practices.
MAIN BODY
Importance of the topic( E commerce and AMAZON as retail sector)
The importance of this topic is that e-commerce can be used in order to broaden the range
of products and services from the perspective of sale and also expand the business into positive
manner. In addition to this, it brings the more custom and diversify the sales into result oriented
manner. In context to Amazon company, this is a company which provides variety of products to
their customers through its platform and also considers under the category of retail sector as well
(Hendriyani and Raharja., 2018).This topic is important because it gives basic understanding
about the topic from the perspective digital technologies into positive manner. According to
today’s changing period of time, retail sector has been growing at a very large scale and its
support system of new apps and technologies brings the results into positive spectrum.
In which manner the topic has developed
E-commerce has become a disruptive force in the retail and distribution sectors. It has
been observed that retail sales has been increasing on faster pace manner by fifteen percent.
Amazon has also developed itself into independent manner which accounts for forty percent of
online sales in the U.S. and also drives for online sales growth as well. The reason behind

developing this topic is that to make an] understanding that how the retail sector has grown into
significant manner specially in the case of Amazon company (Hogarth., 2017). In today’s period
of time, the trend of e-commerce is on a very high scale due to which it is easier to attract
customers on large scale and also the strong brand image of Amazon company has also created a
great impact on the consumers as well into positive manner. So in this manner, the topic has been
developed in order to give importance to the company within this retail business of e-commerce.
Describe about the technology which is used in this topic and what it is used for
According to this topic, it has been observed that within this retail sector of e-commerce
there are different technologies which has been used by the Amazon company into positive
manner. These technologies include Amazon(Virtual) Dash button, Amazon Fresh, Amazon
prime air and Amazon fire TV. The technology of dash button has began its life as a single
function controller about the site of a pack of gum that Amazon prime members could place
around the house. Amazon fresh has also gives the facility to users in certain geographic markets
to place orders of grocery from the company’s expensive inventory of fresh produce, brand name
packaged goods and Amazon branded ready to heat and ready to eat meals.
According to executives announcement in the near future, customers will be able to
receive their prime orders within thirty minutes flat (Johnson., 2015). Within this, Amazon prime
air technology they have also provided unmanned aerial vehicles which is also known as drones.
This is the main function of this main technology. Amazon fire TV is the response of Amazon
which is similar to products from competitors such as Apple TV and Roku.
What technological software and platforms are used in the topic
According to this topic, within this retail sector where all the e-commerce companies
have done their business on the online basis. In context to Amazon com pan, they have also
launched their own app so that it can give better experiences to their customers into positive
manner. For selling into effective manner, it is necessary that to use essential softwares such as
Amazon central seller app, keep a chrome add on, reprice express, e desk feedback and sourcing
sheets as well. Amazon Linux is aws’s own flavor of a Linux operating system. It has been
observed that Amazon can use its Amazon Linux as their operating system of choice. Amazon
web services is basically a comprehensive evolving cloud computing platform which is provided

by Amazon which includes platform as a service, mixture of infrastructure as a service and
packaged software as a service offerings.
What type of business and organization uses this technology
This kind of technology is basically used by those kind of businesses who are involved in
the retail sector and also have done the business through online platforms who are involved into
the e commerce sector. This kind of technology used by those kind of businesses who are
involved into the online business where products and services has been sold on the online basis
with support of these kind of platforms (Li and et.al., 2018).This is a kind of technology which
gives facility to those kind of businesses who can provide their services only on the online basis.
Retail sector is the major hub who uses this kind of technology. Limited liability companies and
other partnership firms have used these kind of technologies. Business and organization are those
who are majorly involved into technical parameters have used this kind of technology. These are
the businesses and organization uses this kind of technologies.
In which manner it is used as a business tool and is this effective
This kind of technology act as business tool because with support of online platforms and
different applications gives an edge to the customers for having good experience of shopping
which will result into higher level of sales at the organizational level. This will give an edge to
the company to earn revenue on large scale. These software also gives facility to the
organization as well as to their customers to explore different apps and sites of the company
which has been created by the company to sell their wide range of products (Maupin., 2017). In
this manner, these different apps act as the business tool in terms of attracting customers on large
scale and for investment purpose as well. Yes, it is an effective tool in terms of creating their
strong brand image into the market and earning profits on large scale as well.

In which manner it is related to the course content and also discuss about the nature of
relationship between technologies at digital level and also about new and old theories of
business management practices and structures
This is related to the course content in such a manner that in today's period of time digital
technologies plays a very significant role and online platforms are currently in trend into the
sector of retail and also have major emphasis on the e- commerce as well. In this competitive
market, it is very difficult to create a very strong brand image so for that purpose mostly
businesses are taking support of online platforms and shifting their business on the online basis
so that they can attract large number of customers into positive manner(Morabito., 2017). In
context to Amazon company which has a very strong brand image into the market and it is all
possible due to digital technologies into the market. Amazon is a company who uses different
kinds of technologies and software which includes Amazon fresh, Amazon fresh air, Amazon
fire TV and Amazon fire phone which help the company to perform into out of box manner.
The nature of relationship between technologies at digital level also include those kind of
technologies such as block chain or internet of things. There are also more established
technologies such as social media or cloud computing. The digitization of products and services
basically refers to the usage and adoption of emerging technologies in organizational, individual
and social contexts as well. Digitization basically help into this context that it improves the
work practices in an exploitative and exploratory manner(Moro-Visconti and et.al., 2020). The
central driver of digitization is the emergence of technologies into fast pace manner where it
describes about the professional and scientific literature and also a broad spectrum of DT s
within different contexts or academic disciplines. Their basic objective is that with this
relationship they can provide a common parameter to the market which is related to the growth
and development of the organization into modern manner.
There are various kind of old theories of business management at the organizational level
which includes scientific management theory, system management theory, contingency
management theory and theory X and theory Y. The theory of scientific management also help in
terms of analyzing and synthesizes the work flows. The management theory of system is also
related with alternative approach to management and planning of organization.

The theory of contingency is also related to the optimal course of action which is
contingent on the external and internal situation. All these old theories of business management
practices and structures are basically related to the work flow and management at the
organizational level so that they can achieve results into effective manner. There are also some
new theories of business management practices and structures which includes administrative
management theory, human relation theory and Bureaucratic management theory(Nambisan and
et.al., 2017). The administrative management theory focuses on the rationale approach for
designing the organization into whole manner. The theory of human relation basically focuses on
the individual requirements and needs and also about the resultant behavior of groups and
individuals as well. It is basically about the approach at interpersonal level in order to manage
human beings.
The theory of Bureaucratic management also focuses on all the aspects of organization
into positive manner so that accordingly rules and regulations has been implemented into result
oriented manner. Al the new theories of business management practices are focused on all the
aspects of organization whether it is related to their structure or about their employees as well.
There are certain differences between old and new theories of business management practices
and their structures as well(Pumaleque and et.al., 2021). The old theories are focused on the
workflows and the management of work into effective manner at the organizational level but
new theories are focused on all the aspects of the organization whether it is about their
employees or about any kind of parameter at the organizational level. So in this manner, new
theories of business management has impacted the working of management into positive manner.
CONCLUSION
The above stated report concludes that digital technology and its implementation at the
organizational level creates an impact on the performance into positive manner. It has been
concluded that within the retail sector there is a great impact of digital technologies due to which
they can perform into out of box manner. It has been determined that e commerce also plays a
significant role into today's business world where they have to adopt some new measures of their
working so that they can provide out of box results into the market.

It is necessary to include use of digital technologies into the course content so that
upcoming generation can come up with new ideas and its implementation into positive spectrum.
So digital technologies are very important into this new world of business.

REFERENCES
Books and Journals
Donnelly and et.al., 2015. Digital loyalty card ‘big data’and small business marketing: Formal
versus informal or complementary?. International Small Business Journal, 33(4),
pp.422-442.
Hendriyani, C. and Raharja, S. U. J., 2018. Analysis building customer engagement through e-
CRM in the era of digital banking in Indonesia. International Journal of Economic
Policy in Emerging Economies, 11(5), pp.479-486.
Hogarth, S., 2017. Valley of the unicorns: consumer genomics, venture capital and digital
disruption. New Genetics and Society, 36(3), pp.250-272.
Johnson, G. M., 2015. On-campus and fully-online university students: Comparing
demographics, digital technology use and learning characteristics. Journal of University
Teaching & Learning Practice, 12(1), p.4.
Li and et.al., 2018. Digital enablement and its role in internal branding: A case study of
HUANYI travel agency. Industrial Marketing Management, 72, pp.152-160.
Maupin, J. A., 2017. Blockchains and the G20: Building an inclusive, transparent and
accountable digital economy. Transparent and Accountable Digital Economy (March
17, 2017).
Morabito, V., 2017. Business innovation through blockchain. Cham: Springer International
Publishing.
Moro-Visconti and et.al., 2020. Sustainability in FinTechs: An explanation through business
model scalability and market valuation. Sustainability, 12(24), p.10316.
Nambisan and et.al., 2017. Digital Innovation Management: Reinventing innovation
management research in a digital world. MIS quarterly, 41(1).
Pumaleque and et.al., 2021. Digital transformation model for the development of tourism
companies. 3c Empresa: investigación y pensamiento crítico, (1), pp.47-61.