Report on Digital Technology - The White Elephant Cafe

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research Proposal..................................................................................................................1
P2 Research methods and approaches to primary and secondary research.................................2
TASK 2............................................................................................................................................3
P3 Primary and secondary research............................................................................................3
P4 Analysis of findings and data.................................................................................................4
TASK 3............................................................................................................................................9
P5 Research Outcomes................................................................................................................9
TASK 4............................................................................................................................................9
P6 Reflection...............................................................................................................................9
P7 Consideration of alternative research methodologies..........................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Research project plays a key role in success of business operations as it assist the
enterprise in managing organisation successfully. The report will outline the research proposal in
which it will identify the methods used by the scholar to determine the influence of
implementing digital technology in The white elephant cafe. The restaurant is small enterprise
of United kingdom and offers various types of differentiated services in order to serve consumer
satisfaction. Further, it will analyse the merits and limitation of digital collection and analysis
which is uses by investigatory in research project. Thus, the report will outline the research
methods like, primary and secondary which is used by researcher to evaluate the influence of
technology for an organisation.
TASK 1
P1 Research Proposal
AIM: To identify the impact if Digital technology and its advancement on The White Elephant
Cafe
RESEARCH OBJECTIVES
 To analyse the opinion of implementing Digital technology
 To evaluate the use digital technology in The White Elephant Cafe
 To determine the relationship between digital technology and growth and development of
company.
 To propose recommendation to implement technology in organisation for its growth and
development.
RESEARCH QUESTIONS
 Specify the opinion of implementing Digital technology?
 How the use of Digital technology assist companies growth and development?
 Evaluate the connection between use of digital technology and growth and development
of Cafe?
RATIONALE BEHIND RESEARCH
Researcher has chosen this topic to evaluate the influence and importance of digital
technology in growth and development of business. The investigation will assist the scholar in
determining the ultimate motive of implementing technology in restaurant to make innovation in
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services in order to serve consumer satisfaction and to enhance the internal organisational
functions.
LITERATURE REVIEW
According to Bull and Patterson, 2017, implementing digital technology in an
organisation plays vital role in companies growth and development plan. It is important for the
organisation to make use of advanced technologies in order to make business operation smoother
and simpler. Further, the technology is the best way which assist the firm in establishing time
management and improving the cost effectiveness of all functions and an enterprise. In contrast,
Quinton, Canhoto, and Budhathoki, 2017, has stated that use of technological gadgets and tools
is the best way to enhance business operations. The advance technology aid company in making
innovation in its products and services which is the best strategy to attain growth and
development. Moreover, in accordance Schweer, and Sahl, 2017, e idea of digital technology
form small business enterprise act as tonic as it assists the entity in making innovation in goods
and serves, establishing stability in organisational function and improvising their working
patterns.
P2 Research methods and approaches to primary and secondary research.
Investigation is conducted by scholar to identify the impact of technology, tools and
changes which can impact the business operations. In this research the researcher will make use
of various research tool and techniques to evaluate the impact of Digital technology on Growth
and Development of The White Elephant Cafe.
Research Approaches
It provides a systematic process to carry the research project. The approach will assist the
investigators in clearly determining the use of research tool which can benefit the determining
the importance and usefulness of Digital technology in The White Elephant Cafe. Further, the
approach is to two type that is inductive a deductive where inductive is based on quantitative
research and deductive is based on qualitative approach (Duncan and Fiske, 2015).
Research Methodology
It involves various types of tools which assist the researcher in conducting research like,
Data Collection: It is the process of collecting appropriate data which assist the scholar in
determined the use and importance of research topic. In accordance, in this research project the
author will determine the impact of Digital technology in The White Elephant Cafe by
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