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Report on Small Business Enterprise of UK - The White Elephant

   

Added on  2020-06-03

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SMALL BUSINESSENTERPRISE
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1: Investigation about the performance of small consultancy firm......................................11.1 Profile of small business enterprise.......................................................................................11.2 Analysis of business by implementing comparative measures of performance...................2TASK 2: Changes to improve management and business performance..........................................42.1 Recommendation in identified weakness..............................................................................42.2 Ways to maintain and strengthen the existing business performance...................................52.3 Recommendation for expanding business in new areas........................................................6TASK 3............................................................................................................................................73.1 Assessment of objectives and plans......................................................................................73.2 Revised business plan in order to incorporate identified changes........................................83.3 Action plan for implementing changes.................................................................................9TASK 4..........................................................................................................................................104.1 The impact of the proposed changes on the business and its personnel.............................104.2 Plan for managing changes in business...............................................................................104.3 Monitoring improvement in business with time.................................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
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INTRODUCTIONSmall scale business comprise small business operations with limited number ofemployees and limited profits and sales. The growth opportunities for small scale organisationare increasing continuously as no market restrict the expansion plan of enterprise. Further, inorder to serve customer satisfaction and to enhance the value of services it is important for theorganisation to expand its market by analyzing its own strength and weakness. The report willevaluate profile of small enterprise of UK that is The White Elephant. It is the cafe and restaurantserves various types of foods and beverages to attract consumers. Moreover, it will analyze theperformance of the cafe by comparing its performance with Black penny the another small scaleorganization of UK. It will identify the importance maintaining and strengthening existingbusiness performance in order to maintain the stability or functions. Beside, the report willevaluate the business plan prepared by the business consultant in order to assist The Whiteelephant in incorporating identified changes. Hence, the report will outline plan which is used bythe entity to manage regular changes in organizational functions and process. TASK 1: Investigation about the performance of small consultancy firm1.1 Profile of small business enterprise.Company Name: The White Elephant Cafe is a small sized cafe that provides a wide range ofbreakfast, offering and a great taste of coffee to the people. It is a privately owned enterprise inthe form of sole proprietor as it is owned by a single entity. Vision: “To design customized package with a clear mind and perfection” Mission: “To deliver great quality of taste to the people to cater their expectations” Ownership structure: White Elephant Cafe is owned, run and operated by MargaretRiver Hospitality Group. Thus, the business follows sole proprietorship, in which, entity madeinvestment and take responsibility to run day-to-day activities. History: The business was initially set up and originated with the one and single thing inmind that is great quality cafe. Opening cafe with wonderful surrounding and lovely staff werethe key priorities among owner with the single thought that it will be definitely loved by people.Over the period, the business shown a faster growth from to breakfast, lunch, coffee and dinnerofferings. Key activities: The company's key operations includes service delicious taste of coffee,beverages and meal in distinctive ranges. It serves people with the best quality of coffee that is1
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extremely demanded by locals. Our dishes includes amazing local and fresh produces and rollingmenus with the aim of take benefit of more product offerings. Our food product comprised ofmix of lights, healthy dishes with multiple of choices and options to the users. Its key target is tooffer qualitative food services with lovely view. It also offer free wifi, music and otherentertainment services to the people. Location: Merylee Road, Glasgow, UK Strengths:Great quality food, beverages and meal offering Multiple of food choices and meal options including seafood, vegetarian, meat, desserts,beverages and drinks Stunning and superb location with wonderful decoration is loved by everyone Satisified consumer base Talented, welcoming and extremely committed staff members Weakness: Poor business management that lack of supervision and control.Limited range of food services i.e. Breakfast, drinks, dinner, lunch High services cost for offered services 1.2 Analysis of business by implementing comparative measures of performanceThe White Elephant is facing tough time due to its competitor, Black Penny's offeringswhich is highly dedicated towards delivering exceptional quality food facilities to the users. Itoffers unique surroundings to the consumers with advanced features. Its business performancethrough profitability margin is analyzed here as under: The White ElephantThe Black PennyYear Net profit Revenue Net marginNet profit Revenue Net margin2012150123012.20%13416008.38%2013179137013.07%168150011.20%2014166160010.38%17618209.67%201520122009.14%18922308.48%2016286245011.67%22424609.11%2
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