Digital Technology Transformation in Tesco: A Business Project Analysis
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AI Summary
This report examines the impact of digital technology on Tesco's business operations. It explores the project aims and objectives, outlines a comprehensive project management plan, and analyzes qualitative research data to draw valid conclusions. The report also critically evaluates the project management process and research methodologies, reflecting on the value of the research and its contribution to learning and performance.
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Submission Front Sheet
Assignment Code: NSAB537B6
Programme: BTEC Higher National Diploma in Business (Marketing)RQF
Unit Title and Number: Managing a Successful Business Project (Unit 6)
Level: 5 Unit Code: D/508/0491; Credit value: 15 credits; Level 4
Module Tutor: Esther Aivinhenyi
Email: e.aivinhenyi@mrcollege.ac.uk
Date Set: 12th January 2018
Name: ………………………………………….
Registration Number:..…………………………
Date: ……………………………………………
1
Learner’s statement of authenticity
I certify that the work submitted for this assignment is my own. Where the work of others has been
used to support my work then credit has been acknowledged. I have identified and acknowledged all
sources used in this assignment and have referenced according to the Harvard referencing system. I
have read and understood the Plagiarism and Collusion section provided with the assignment brief
and understood the consequences of plagiarising.
Signature: ______________________________ Date: ___/___/_____
Assignment Code: NSAB537B6
Programme: BTEC Higher National Diploma in Business (Marketing)RQF
Unit Title and Number: Managing a Successful Business Project (Unit 6)
Level: 5 Unit Code: D/508/0491; Credit value: 15 credits; Level 4
Module Tutor: Esther Aivinhenyi
Email: e.aivinhenyi@mrcollege.ac.uk
Date Set: 12th January 2018
Name: ………………………………………….
Registration Number:..…………………………
Date: ……………………………………………
1
Learner’s statement of authenticity
I certify that the work submitted for this assignment is my own. Where the work of others has been
used to support my work then credit has been acknowledged. I have identified and acknowledged all
sources used in this assignment and have referenced according to the Harvard referencing system. I
have read and understood the Plagiarism and Collusion section provided with the assignment brief
and understood the consequences of plagiarising.
Signature: ______________________________ Date: ___/___/_____
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Is this a First Submission or Second Submission ?
Word Count (max.5000)
Turnitin Score
2
words
%
Word Count (max.5000)
Turnitin Score
2
words
%
Unit 6 Managing a Successful Business Project
3
3
Contents
Introduction..............................................................................................................................................................5
About the company..................................................................................................................................................6
LO1..........................................................................................................................................................................7
P1. Devise project aims and objectives for a chosen scenario.................................................................................7
P2 Produce a project management plan that covers aspects of costs, scope, time, quality, communication, risk
and resources............................................................................................................................................................9
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for completion.....11
M1 Produce a comprehensive project management plan, milestones and project schedule for monitoring and
completing the aims and objectives of the project.................................................................................................15
LO2........................................................................................................................................................................16
P4 Carry out small-scale research by applying qualitative and quantitative research methods appropriate for
meeting project aims and objectives......................................................................................................................16
M2 Evaluate the accuracy and reliability of the different research methods applied............................................23
D1 Critically evaluate the project management process and the research methodologies applied........................24
LO3........................................................................................................................................................................25
P5 Analyse your research and data using appropriate tools and techniques..........................................................25
P6. Communicate appropriate recommendations as a result of research and data analysis to draw valid and
meaningful conclusions..........................................................................................................................................30
M3 Evaluate your selection of appropriate tools and techniques for accuracy and authenticity to support and
justify recommendations........................................................................................................................................31
LO4........................................................................................................................................................................32
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning and performance
................................................................................................................................................................................32
M4 Evaluate the value of the project management process and use of qualitative research to meet stated
objectives and support own learning and performance..........................................................................................34
D2 Critically evaluate and reflect on the project outcomes, the decision-making process and changes or
developments of the initial project management plan to support justification of recommendations and learning
during the project...................................................................................................................................................35
Conclusion..............................................................................................................................................................36
References..............................................................................................................................................................37
4
Introduction..............................................................................................................................................................5
About the company..................................................................................................................................................6
LO1..........................................................................................................................................................................7
P1. Devise project aims and objectives for a chosen scenario.................................................................................7
P2 Produce a project management plan that covers aspects of costs, scope, time, quality, communication, risk
and resources............................................................................................................................................................9
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for completion.....11
M1 Produce a comprehensive project management plan, milestones and project schedule for monitoring and
completing the aims and objectives of the project.................................................................................................15
LO2........................................................................................................................................................................16
P4 Carry out small-scale research by applying qualitative and quantitative research methods appropriate for
meeting project aims and objectives......................................................................................................................16
M2 Evaluate the accuracy and reliability of the different research methods applied............................................23
D1 Critically evaluate the project management process and the research methodologies applied........................24
LO3........................................................................................................................................................................25
P5 Analyse your research and data using appropriate tools and techniques..........................................................25
P6. Communicate appropriate recommendations as a result of research and data analysis to draw valid and
meaningful conclusions..........................................................................................................................................30
M3 Evaluate your selection of appropriate tools and techniques for accuracy and authenticity to support and
justify recommendations........................................................................................................................................31
LO4........................................................................................................................................................................32
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning and performance
................................................................................................................................................................................32
M4 Evaluate the value of the project management process and use of qualitative research to meet stated
objectives and support own learning and performance..........................................................................................34
D2 Critically evaluate and reflect on the project outcomes, the decision-making process and changes or
developments of the initial project management plan to support justification of recommendations and learning
during the project...................................................................................................................................................35
Conclusion..............................................................................................................................................................36
References..............................................................................................................................................................37
4
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5
Introduction
This reported study talks about the role of digital technology in transferring the operational
commercial activities of Tesco. It is necessary to adopt the latest digital technology within
the firm. It helps in managing the changing market culture of operation and another
department in an effective and efficient manner. Market research is one of the methods
which help in identifying the demand and desire of target and potential customers in an
effective manner. The discussion will be a focus on the role of digital technology in
transforming the business activities. This reported study is divided into four segments. The
first part will focus on the establishment of project purposes, aims and timeframes as per the
stated theme. The small research and information will be gathered in the second task. In the
third task, recommendation and appropriate conclusion will be explored in an effective
manner. The last part of this study will reflect on the value gained and its utility to upkeep
sustainable organisational performance.
6
This reported study talks about the role of digital technology in transferring the operational
commercial activities of Tesco. It is necessary to adopt the latest digital technology within
the firm. It helps in managing the changing market culture of operation and another
department in an effective and efficient manner. Market research is one of the methods
which help in identifying the demand and desire of target and potential customers in an
effective manner. The discussion will be a focus on the role of digital technology in
transforming the business activities. This reported study is divided into four segments. The
first part will focus on the establishment of project purposes, aims and timeframes as per the
stated theme. The small research and information will be gathered in the second task. In the
third task, recommendation and appropriate conclusion will be explored in an effective
manner. The last part of this study will reflect on the value gained and its utility to upkeep
sustainable organisational performance.
6
About the company
Tesco is UK based supermarket which provides a wide range of goods and services to its
customer. The brand was founded in 1919 by Jack Cohen. Tesco is also known as the third
largest retailer in the world as per its profit rate. Tesco has a market capitalisation of approx.
£18.1 billion as of 22 April 2015.
7
Tesco is UK based supermarket which provides a wide range of goods and services to its
customer. The brand was founded in 1919 by Jack Cohen. Tesco is also known as the third
largest retailer in the world as per its profit rate. Tesco has a market capitalisation of approx.
£18.1 billion as of 22 April 2015.
7
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LO1
P1. Devise project aims and objectives for a chosen scenario.
Research topic- “How digital technology has transformed business activities of Tesco”.
Background of study:
Technology is a factor which is growing rapidly day by day. In simple words, technology can
be defined as a combination of processes, skills, and methods used for the production of
goods and services in an operational way. It helps in the communication of information and
data from one place to another. Technology is divided in many ways such as cloud
technology, consumer segmentation, connectivity, artificial intelligence and many more.
Development within an organisation is closely related with technology. Technology has
brought efficiency and quality in the operational sector of many firms like Tesco, Sainsbury,
and others. There has been a tremendous improvement in the field of operation. While
adopting the new technology, the profit and production rate of the firm will increase.
Advances in technology can also bring online transactions, online shopping to the customers
of Tesco. Business includes communication, transport, and others, making it a compound
web of procedures. The skills relating to other fields only promote business. Globalisation
has been apprehended because of the skills of technology. The development of radio
frequency identification has extensively changed the field of business logistics. This will be
helpful in tagging and tracking goods and services of the firm. This will be helpful in the
delivery of products on time. It is important to keep in mind that the technology has pros and
cons as well (Oklahoma SBDC, 2015).
Basically, technology has positive as the well negative impact on the business activities. It
totally depends on the operational management of Tesco that how they use while
manufacturing of goods. The implementation of technology required huge amount which can
affect the financial rate of the firm in an undesirable way. The manual working will also get
hampered. For knowing the basic concepts of technology, employees are required to be
getting trained by professional experts. The training session and upgrade of technology can
be luxurious. Sometimes, these expenses may be more expensive than manual working
(Gartenstein, 2018).
8
P1. Devise project aims and objectives for a chosen scenario.
Research topic- “How digital technology has transformed business activities of Tesco”.
Background of study:
Technology is a factor which is growing rapidly day by day. In simple words, technology can
be defined as a combination of processes, skills, and methods used for the production of
goods and services in an operational way. It helps in the communication of information and
data from one place to another. Technology is divided in many ways such as cloud
technology, consumer segmentation, connectivity, artificial intelligence and many more.
Development within an organisation is closely related with technology. Technology has
brought efficiency and quality in the operational sector of many firms like Tesco, Sainsbury,
and others. There has been a tremendous improvement in the field of operation. While
adopting the new technology, the profit and production rate of the firm will increase.
Advances in technology can also bring online transactions, online shopping to the customers
of Tesco. Business includes communication, transport, and others, making it a compound
web of procedures. The skills relating to other fields only promote business. Globalisation
has been apprehended because of the skills of technology. The development of radio
frequency identification has extensively changed the field of business logistics. This will be
helpful in tagging and tracking goods and services of the firm. This will be helpful in the
delivery of products on time. It is important to keep in mind that the technology has pros and
cons as well (Oklahoma SBDC, 2015).
Basically, technology has positive as the well negative impact on the business activities. It
totally depends on the operational management of Tesco that how they use while
manufacturing of goods. The implementation of technology required huge amount which can
affect the financial rate of the firm in an undesirable way. The manual working will also get
hampered. For knowing the basic concepts of technology, employees are required to be
getting trained by professional experts. The training session and upgrade of technology can
be luxurious. Sometimes, these expenses may be more expensive than manual working
(Gartenstein, 2018).
8
Scenario
Tesco is a multinational grocery retailer headquartered in Welwyn Garden City,
Hertfordshire, England, and United Kingdom. The management of Tesco is planning for
investing a huge amount in the implementation of digital technology for improving the
business activities. They are also planning on improving the production of goods and services
for fulfilling the needs and desire of customers.
The aim of the project:
The main aim of this project is to develop and choose appropriate technology for the
development of the firm.
To explore opportunities in digital technology while using the business activities.
Manage the negative impact of technology on the operational activities of Tesco.
Develop new goods and services by the use of digital technology.
Objectives of the project:
The main objective of this report is to explore the business activities by using digital
technology.
To analyse the role and importance of technology in the context of business activities.
To estimate the influence of digital technology on the working environment of Tesco.
9
Tesco is a multinational grocery retailer headquartered in Welwyn Garden City,
Hertfordshire, England, and United Kingdom. The management of Tesco is planning for
investing a huge amount in the implementation of digital technology for improving the
business activities. They are also planning on improving the production of goods and services
for fulfilling the needs and desire of customers.
The aim of the project:
The main aim of this project is to develop and choose appropriate technology for the
development of the firm.
To explore opportunities in digital technology while using the business activities.
Manage the negative impact of technology on the operational activities of Tesco.
Develop new goods and services by the use of digital technology.
Objectives of the project:
The main objective of this report is to explore the business activities by using digital
technology.
To analyse the role and importance of technology in the context of business activities.
To estimate the influence of digital technology on the working environment of Tesco.
9
P2 Produce a project management plan that covers aspects of costs, scope, time, quality,
communication, risk, and resources.
The project management plan helps in defining how the project can be performed and
monitored in a systematic way. Basically, the project management plan covers the following
aspects:
Costs- For an effective completion of the project, it is important to manage its budget rate.
Cost is one of the important factors which help in the completion of the project. The
management of Tesco needs to manage the raw materials and another cost of managing the
investment and financial rate. The project development manager is required to analyse the
materials which are essential for the development of the project. It is important to manage the
cost factor of the project because it helps in handling the other factors and steps of the
project. The overall cost required for the closure of the research project is £ 500 million. The
additional cost of the project will also be analysed while making the overall budget.
Scope- The scope of the project needs to be defined before the execution of the project. It is
important to manage each and every step of scope whiles the implementation of research
project. Good scope of a project consists of its planning, breakdown structure and many
more. The project manager of Tesco needs to define the scope of the project in a systematic
manner. The scope of this project is that the transformation in business activities can also be
done in future of the firm. It is important that the project needs to be made in a systematic
way so that it can easily get an upgrade.
Time- It is important to manage the time planning of the research project. The role of project
development manager is to manage the time by estimating the appropriate duration to each
and every step of the project. For the completion of the project, one month will be required.
Time management can be defined as a process of organising and planning the time which will
be spent on each and every activity of the project. Proper time management will be helpful in
improving the productivity and efficiency of services and products. The opportunities will
also be increased for the advancement of the firm (MindTools, 2018).
Quality- It is important that the research project includes suitable quality of material for the
completion of the project. It will be helpful in achieving the goals and objective of the firm
before the deadline. The quality of the project can only be accomplished by proper
10
communication, risk, and resources.
The project management plan helps in defining how the project can be performed and
monitored in a systematic way. Basically, the project management plan covers the following
aspects:
Costs- For an effective completion of the project, it is important to manage its budget rate.
Cost is one of the important factors which help in the completion of the project. The
management of Tesco needs to manage the raw materials and another cost of managing the
investment and financial rate. The project development manager is required to analyse the
materials which are essential for the development of the project. It is important to manage the
cost factor of the project because it helps in handling the other factors and steps of the
project. The overall cost required for the closure of the research project is £ 500 million. The
additional cost of the project will also be analysed while making the overall budget.
Scope- The scope of the project needs to be defined before the execution of the project. It is
important to manage each and every step of scope whiles the implementation of research
project. Good scope of a project consists of its planning, breakdown structure and many
more. The project manager of Tesco needs to define the scope of the project in a systematic
manner. The scope of this project is that the transformation in business activities can also be
done in future of the firm. It is important that the project needs to be made in a systematic
way so that it can easily get an upgrade.
Time- It is important to manage the time planning of the research project. The role of project
development manager is to manage the time by estimating the appropriate duration to each
and every step of the project. For the completion of the project, one month will be required.
Time management can be defined as a process of organising and planning the time which will
be spent on each and every activity of the project. Proper time management will be helpful in
improving the productivity and efficiency of services and products. The opportunities will
also be increased for the advancement of the firm (MindTools, 2018).
Quality- It is important that the research project includes suitable quality of material for the
completion of the project. It will be helpful in achieving the goals and objective of the firm
before the deadline. The quality of the project can only be accomplished by proper
10
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monitoring session. It is essential that the project manager needs to be able to predict the
quality of project before the implementation. Good quality of materials and resources can be
applied to the success of the project. The quality management in a project simply defines the
acceptable level of quality which can only define the target and potential customers.
Communication- While the planning phases of the research project, it is important to create
a high level of communication with the researcher. Effective communication will be helpful
in sharing new and innovative ideas from one person to another. This will be helpful in
completing the research project easily. Proper conversation assists in achieving an effective
result of the project. The goals and objectives can also be communicated to the employees.
They will work as per the stated aims and objective of the firm. It also creates a dialog among
employees and key stakeholders to gain the acceptance of project (Quick Base, 2015).
Risk- In a project management plan, the project manager is required to prepare the predict
risk and issues within the project. This will be helpful in analysing the problems within the
project while implementation. Risk can be defined as an uncertain event that can either have a
positive or negative impact on the project objectives. The project development manager of
Tesco is required to manage the issues and challenges for a suitable outcome.
Resources-For the completion of the project, it is important to manage the resources. It helps
in achieving the goals and objectives in an effective and efficient manner. As a minimum, the
project needs to have a project sponsor and project manager. They help in evaluating the
resources to each and every step the research project. The resource planning of project
includes authority and delegation schedule, role description, organisational breakdown
structure and many more. The project sponsor is responsible for providing funds for the
completion of the project (Gray, 2009).
11
quality of project before the implementation. Good quality of materials and resources can be
applied to the success of the project. The quality management in a project simply defines the
acceptable level of quality which can only define the target and potential customers.
Communication- While the planning phases of the research project, it is important to create
a high level of communication with the researcher. Effective communication will be helpful
in sharing new and innovative ideas from one person to another. This will be helpful in
completing the research project easily. Proper conversation assists in achieving an effective
result of the project. The goals and objectives can also be communicated to the employees.
They will work as per the stated aims and objective of the firm. It also creates a dialog among
employees and key stakeholders to gain the acceptance of project (Quick Base, 2015).
Risk- In a project management plan, the project manager is required to prepare the predict
risk and issues within the project. This will be helpful in analysing the problems within the
project while implementation. Risk can be defined as an uncertain event that can either have a
positive or negative impact on the project objectives. The project development manager of
Tesco is required to manage the issues and challenges for a suitable outcome.
Resources-For the completion of the project, it is important to manage the resources. It helps
in achieving the goals and objectives in an effective and efficient manner. As a minimum, the
project needs to have a project sponsor and project manager. They help in evaluating the
resources to each and every step the research project. The resource planning of project
includes authority and delegation schedule, role description, organisational breakdown
structure and many more. The project sponsor is responsible for providing funds for the
completion of the project (Gray, 2009).
11
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion.
Action plan- Action plan is a detailed plan which outlines the suitable actions required for
the completion of the project. The first step of the action plan includes the feasibility study
which means an assessment of the practicality of the proposed plan. It helps in determining
the viability of the idea and information such as ensuring whether the project is technically
and legally feasible. The second step is related to the planning of the research project. In this,
the budget, resources and other factors are analysed in an effective manner. The planning of
the project needs to be done under the supervision of stakeholders and project development
manager. The collection of information and data are to be done by primary and secondary
sources. The data can be collected from journals, books Website, and others. In the next step,
timeframes and resource will be allocated to each and every step of the research. The project
will be developed by combining the information and ideas of the customers. Monitoring and
testing will be done while the completion of the previous step. This will be helpful in
managing the issues and challenges before sending it to the consumer (MindTools, 2018).
Activities Starting date Ending date Duration(In
days)
Description
Feasibility
study
01 March 2018 05 March 2018 5 days Feasibility study
helps in
identifying the
potential
problem within
the project. This
step will be
helpful in
managing the
issues while the
implementation
of the project.
12
stages for completion.
Action plan- Action plan is a detailed plan which outlines the suitable actions required for
the completion of the project. The first step of the action plan includes the feasibility study
which means an assessment of the practicality of the proposed plan. It helps in determining
the viability of the idea and information such as ensuring whether the project is technically
and legally feasible. The second step is related to the planning of the research project. In this,
the budget, resources and other factors are analysed in an effective manner. The planning of
the project needs to be done under the supervision of stakeholders and project development
manager. The collection of information and data are to be done by primary and secondary
sources. The data can be collected from journals, books Website, and others. In the next step,
timeframes and resource will be allocated to each and every step of the research. The project
will be developed by combining the information and ideas of the customers. Monitoring and
testing will be done while the completion of the previous step. This will be helpful in
managing the issues and challenges before sending it to the consumer (MindTools, 2018).
Activities Starting date Ending date Duration(In
days)
Description
Feasibility
study
01 March 2018 05 March 2018 5 days Feasibility study
helps in
identifying the
potential
problem within
the project. This
step will be
helpful in
managing the
issues while the
implementation
of the project.
12
Planning of
project
06 March 2018 12 March 2018 7 days The planning of
project will be
done by the
project sponsor
and project
development
manager. The
planning of the
project is
required to be
done by
analysing the
important
aspects of the
research project.
Collection of
information
and data
13 March 2018 16 March 2018 4 days The data and
information are
collected by
doing
questionnaire
session with the
targeted
respondents.
Timeframes
are set and the
suitable
resources are
allocated
17 March 2018 22 March 2018 6 days The timeframe
will be set for
each and every
step of the
project. The
collected
resource will be
used for the
13
project
06 March 2018 12 March 2018 7 days The planning of
project will be
done by the
project sponsor
and project
development
manager. The
planning of the
project is
required to be
done by
analysing the
important
aspects of the
research project.
Collection of
information
and data
13 March 2018 16 March 2018 4 days The data and
information are
collected by
doing
questionnaire
session with the
targeted
respondents.
Timeframes
are set and the
suitable
resources are
allocated
17 March 2018 22 March 2018 6 days The timeframe
will be set for
each and every
step of the
project. The
collected
resource will be
used for the
13
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implementation
of research.
Development of
project
23 March 2018 27 March 2018 5 days The project will
be developed
under the
supervision of
project
development
manager.
Monitoring 28 March 2018 29 March 2018 2 days The issues and
challenges will
easily be
analysed while
monitoring of
the project.
Testing 30 March 2018 31 March 2018 2 days In the last step,
testing of the
research project
will be done.
Gantt chart
Activities 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Feasibility study
Planning of project
Collection of information and data
Timeframes are set and the suitable
resources are allocated
Development of project
Monitoring
Testing
March
Duration(in days)
Work breakdown structure
14
of research.
Development of
project
23 March 2018 27 March 2018 5 days The project will
be developed
under the
supervision of
project
development
manager.
Monitoring 28 March 2018 29 March 2018 2 days The issues and
challenges will
easily be
analysed while
monitoring of
the project.
Testing 30 March 2018 31 March 2018 2 days In the last step,
testing of the
research project
will be done.
Gantt chart
Activities 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Feasibility study
Planning of project
Collection of information and data
Timeframes are set and the suitable
resources are allocated
Development of project
Monitoring
Testing
March
Duration(in days)
Work breakdown structure
14
The work breakdown structure is used for dividing the complex project into simpler and
manageable task. This can be used for simplifying the project execution in an effective and
efficient manner. The work breakdown structure also helps in distribution the responsibilities
to each and every employee related to the project. It also assists in estimating the risk cost
and other factors in an active way.
15
Project aim and objective
Planning of project Implementation Closure of the project
Collection
of data
Feasibility
study
Resource
allocation
Development
of project Monitoring
Testing
manageable task. This can be used for simplifying the project execution in an effective and
efficient manner. The work breakdown structure also helps in distribution the responsibilities
to each and every employee related to the project. It also assists in estimating the risk cost
and other factors in an active way.
15
Project aim and objective
Planning of project Implementation Closure of the project
Collection
of data
Feasibility
study
Resource
allocation
Development
of project Monitoring
Testing
M1 Produce a comprehensive project management plan, milestones and project
schedule for monitoring and completing the aims and objectives of the project.
Proper planning is important for the completion of a research project in an effective and
efficient way. The project plan can simply define as a formal document which helps in
managing the project steps in an operative way. The project development manager is required
to supervise each and every step of the research project. This will be helpful in managing the
issues and challenges which can be responsible for affecting the project in a negative way. It
is important to prepare a time schedule for all the activities required for the completion of the
project. The work breakdown structure is made for distributing the workload as per the skills
and abilities of employees. It is necessary to manage the issue and risk factor within the
project. This will be helpful in improving the financial rate (Snyder, 2014).
Project milestone
Activities 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Feasibility study
Planning of project
Collection of information and data
Timeframes are set and the suitable
resources are allocated
Development of project
Monitoring
Testing
March
Duration(in days)
Milestone 1
Milestone 2
Milestone 2
Milestone 3
Milestone 4
Milestone 4
16
schedule for monitoring and completing the aims and objectives of the project.
Proper planning is important for the completion of a research project in an effective and
efficient way. The project plan can simply define as a formal document which helps in
managing the project steps in an operative way. The project development manager is required
to supervise each and every step of the research project. This will be helpful in managing the
issues and challenges which can be responsible for affecting the project in a negative way. It
is important to prepare a time schedule for all the activities required for the completion of the
project. The work breakdown structure is made for distributing the workload as per the skills
and abilities of employees. It is necessary to manage the issue and risk factor within the
project. This will be helpful in improving the financial rate (Snyder, 2014).
Project milestone
Activities 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Feasibility study
Planning of project
Collection of information and data
Timeframes are set and the suitable
resources are allocated
Development of project
Monitoring
Testing
March
Duration(in days)
Milestone 1
Milestone 2
Milestone 2
Milestone 3
Milestone 4
Milestone 4
16
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LO2
P4 Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives.
For the completion of research, the project development manager can use qualitative
research method. In the qualitative research, the survey can be done by survey and
questionnaire session. Some of the methods which are included in the qualitative research are
individual interviews, group discussion, and others. The qualitative research is also used for
uncovering the trends in opinion and thoughts into the problem (Costley, et. al., 2010).
Qualitative research is primarily exploratory research. The reason behind choosing this
research method is that it helps in gaining an understanding of underlying reason and opinion
of customers. It assists in developing new ideas and hypotheses for potential qualitative
research. The qualitative data collection method is simply varying using unstructured
techniques.
Log Book
Name and Id:
Project title:
How digital technology has transformed business activities of Tesco.
WEEK 1
Your progress
What have you completed?
In the first week, Tesco develops their aims and objective in the context of the topic. Tesco
17
P4 Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives.
For the completion of research, the project development manager can use qualitative
research method. In the qualitative research, the survey can be done by survey and
questionnaire session. Some of the methods which are included in the qualitative research are
individual interviews, group discussion, and others. The qualitative research is also used for
uncovering the trends in opinion and thoughts into the problem (Costley, et. al., 2010).
Qualitative research is primarily exploratory research. The reason behind choosing this
research method is that it helps in gaining an understanding of underlying reason and opinion
of customers. It assists in developing new ideas and hypotheses for potential qualitative
research. The qualitative data collection method is simply varying using unstructured
techniques.
Log Book
Name and Id:
Project title:
How digital technology has transformed business activities of Tesco.
WEEK 1
Your progress
What have you completed?
In the first week, Tesco develops their aims and objective in the context of the topic. Tesco
17
needs to use new and updated topic for the completion of the research topic.
Did you fulfill task requirements?
Yes, the task necessities are fulfilled.
Are you on track and within deadlines set?
Yes, the research project is on pathway. It is important that the business activities of Tesco
need to analyse the current status of the research project.
Did you need to make any changes to your project management plan?
No, in the first week, no variations are required in the project plan.
Risks and issues
Did you identify risks/issues with a lack of skills required for undertaking
research/tasks?
Yes, a number of risks are analysed which are related to the digital technology. This helps in
managing the risk while the implementation of research project.
Did you identify any additional risks/issues that have an impact on the project
management plan?
Yes, the additional risk that has an influence on the project management plan is that the
employees are not getting familiar with the digital technology.
What barriers did you face?
In this week, the main barrier which is faced is the irrelevancy in the project outcome.
How did you overcome them?
The barrier is easily be faced by knowing the basic skills of digital technology.
New ideas and change of project direction
18
Did you fulfill task requirements?
Yes, the task necessities are fulfilled.
Are you on track and within deadlines set?
Yes, the research project is on pathway. It is important that the business activities of Tesco
need to analyse the current status of the research project.
Did you need to make any changes to your project management plan?
No, in the first week, no variations are required in the project plan.
Risks and issues
Did you identify risks/issues with a lack of skills required for undertaking
research/tasks?
Yes, a number of risks are analysed which are related to the digital technology. This helps in
managing the risk while the implementation of research project.
Did you identify any additional risks/issues that have an impact on the project
management plan?
Yes, the additional risk that has an influence on the project management plan is that the
employees are not getting familiar with the digital technology.
What barriers did you face?
In this week, the main barrier which is faced is the irrelevancy in the project outcome.
How did you overcome them?
The barrier is easily be faced by knowing the basic skills of digital technology.
New ideas and change of project direction
18
Are you considering changing your project direction? If yes, provide details.
No
Tasks planned for next week
Which tasks is a priority?
Questionnaire session is the first priority in this week.
Have you set aside sufficient time for completion?
Yes
Project plan status to date
Behind On time Ahead
Comments from a tutor (To be addressed by the student)
Comments:
Name: Yannick Fansi Date:
19
No
Tasks planned for next week
Which tasks is a priority?
Questionnaire session is the first priority in this week.
Have you set aside sufficient time for completion?
Yes
Project plan status to date
Behind On time Ahead
Comments from a tutor (To be addressed by the student)
Comments:
Name: Yannick Fansi Date:
19
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Week 2
Name and Id:
Project title:
How digital technology has transformed business activities of Tesco.
WEEK 2
Your progress
What have you completed?
In the second week, the collected information and data are used for the completion of the
research project.
Did you fulfill task requirements?
Yes, the task necessities are satisfied in a systematic manner.
Are you on track and within deadlines set?
In the second week, the tasks are on track.
Did you need to make any changes to your project management plan?
No changes are compulsory in the project plan.
Risks and issues
20
Name and Id:
Project title:
How digital technology has transformed business activities of Tesco.
WEEK 2
Your progress
What have you completed?
In the second week, the collected information and data are used for the completion of the
research project.
Did you fulfill task requirements?
Yes, the task necessities are satisfied in a systematic manner.
Are you on track and within deadlines set?
In the second week, the tasks are on track.
Did you need to make any changes to your project management plan?
No changes are compulsory in the project plan.
Risks and issues
20
Did you identify risks/issues with a lack of skills required for undertaking
research/tasks?
Yes, a number of issues are identified in the second week, such as employees have no
knowledge of digital technology.
Did you identify any additional risks/issues that have an impact on the project
management plan?
Yes, the added risks which are responsible for affecting the project management plan are the
lack of communication.
What barriers did you face?
The barriers which are faced in the research project is the lack of technical skills in the
employees.
How did you overcome them?
The barriers are managed by providing a training session to the unskilled employees.
New ideas and change of project direction
Are you considering changing your project direction? If yes, provide details.
No
Tasks planned for next week
Which tasks is a priority?
The monitoring process of the research project is on the priority.
Have you set aside sufficient time for completion?
21
research/tasks?
Yes, a number of issues are identified in the second week, such as employees have no
knowledge of digital technology.
Did you identify any additional risks/issues that have an impact on the project
management plan?
Yes, the added risks which are responsible for affecting the project management plan are the
lack of communication.
What barriers did you face?
The barriers which are faced in the research project is the lack of technical skills in the
employees.
How did you overcome them?
The barriers are managed by providing a training session to the unskilled employees.
New ideas and change of project direction
Are you considering changing your project direction? If yes, provide details.
No
Tasks planned for next week
Which tasks is a priority?
The monitoring process of the research project is on the priority.
Have you set aside sufficient time for completion?
21
Yes, enough time is taken aside for the achievement of the project.
Project plan status to date
Behind On time Ahead
Comments from a tutor (To be addressed by the student)
Comments:
Name: Yannick Fansi Date:
Questionnaire
Questionnaire
Name-
Gender-
Address-
Q1. Was the implementation of digital technology is required for the management of Tesco?
o Yes
o No
Q2. What will be the initial disputes faced by the organisation while the implementation of
22
Project plan status to date
Behind On time Ahead
Comments from a tutor (To be addressed by the student)
Comments:
Name: Yannick Fansi Date:
Questionnaire
Questionnaire
Name-
Gender-
Address-
Q1. Was the implementation of digital technology is required for the management of Tesco?
o Yes
o No
Q2. What will be the initial disputes faced by the organisation while the implementation of
22
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digital technology?
o Lack of technological skills
o Adaptation issues
o No issues
Q3. Do you think that the digital technology will be helpful in reducing the workload of
Tesco?
o Yes
o No
Q4. Do you think that the profit and production rate of the firm will increase?
o Yes
o No
Q5. Do you think the current working method helps in achieving the goals and objective of
the firm?
o Yes
o No
23
o Lack of technological skills
o Adaptation issues
o No issues
Q3. Do you think that the digital technology will be helpful in reducing the workload of
Tesco?
o Yes
o No
Q4. Do you think that the profit and production rate of the firm will increase?
o Yes
o No
Q5. Do you think the current working method helps in achieving the goals and objective of
the firm?
o Yes
o No
23
M2 Evaluate the accuracy and reliability of the different research methods applied.
The management of Tesco can use either qualitative or quantitative research method for the
completion of the research project. For the success of the project, the scholar can develop a
questionnaire for the respondents. This will be helpful in examining their reviews and opinion
context of the stated topic. The qualitative research method helps in producing the reliability
and accuracy of the research project. The researcher is required to choose the suitable
research method as per the research topic (Flick, 2011).
24
The management of Tesco can use either qualitative or quantitative research method for the
completion of the research project. For the success of the project, the scholar can develop a
questionnaire for the respondents. This will be helpful in examining their reviews and opinion
context of the stated topic. The qualitative research method helps in producing the reliability
and accuracy of the research project. The researcher is required to choose the suitable
research method as per the research topic (Flick, 2011).
24
D1 Critically evaluates the project management process and the research methodologies
applied.
As per the words of Costley, et. al., (2010) it is important to make proper project management
process so that the issues and challenges can easily be recovered in an effective way. The
project development manager of Tesco is required to describe each and every step that is
required for the completion of the project. The project management process plays an
important role justifying the research project. The organisation can also be able to attain the
planned goals and objective of the firm.
25
applied.
As per the words of Costley, et. al., (2010) it is important to make proper project management
process so that the issues and challenges can easily be recovered in an effective way. The
project development manager of Tesco is required to describe each and every step that is
required for the completion of the project. The project management process plays an
important role justifying the research project. The organisation can also be able to attain the
planned goals and objective of the firm.
25
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LO3
P5 Analyse your research and data using appropriate tools and techniques.
For the completion of this research project, qualitative research technique is used. The
researcher of Tesco chooses 50 respondents for the questionnaire session. For the survey, the
questionnaire is prepared in the context of the role of digital technology in transforming the
operational activities of Tesco (Flick, 2011).
Question 1: Was the implementation of digital technology is required for the
management of Tesco?
o Yes
o No
Yes 40
No 10
Yes
No
Interpretation- In the above questionnaire, 40 of the respondents are in favor of the
implementation of digital technology in Tesco. 10 of the customers say that the management
26
P5 Analyse your research and data using appropriate tools and techniques.
For the completion of this research project, qualitative research technique is used. The
researcher of Tesco chooses 50 respondents for the questionnaire session. For the survey, the
questionnaire is prepared in the context of the role of digital technology in transforming the
operational activities of Tesco (Flick, 2011).
Question 1: Was the implementation of digital technology is required for the
management of Tesco?
o Yes
o No
Yes 40
No 10
Yes
No
Interpretation- In the above questionnaire, 40 of the respondents are in favor of the
implementation of digital technology in Tesco. 10 of the customers say that the management
26
of Tesco does not require the digital technology. 10 of the customers are not familiar with the
skills and use of digital technology in the production of products.
Question 2: What will be the initial disputes faced by the organisation while the
implementation of digital technology?
o Lack of technological skills
o Adaptation issues
o No issues
Lack of technological skills 30
Adaptation issues 10
No issues 10
Lack of technological skills
Adaptation issues
No issues
0 5 10 15 20 25 30 35
Interpretation- From the graph provided above it can be concluded that 30 of the customers
say that the initial concern which will affect the implementation of digital technology is the
lack of technical skills within the firm. 20 of the respondents are saying that employees will
27
skills and use of digital technology in the production of products.
Question 2: What will be the initial disputes faced by the organisation while the
implementation of digital technology?
o Lack of technological skills
o Adaptation issues
o No issues
Lack of technological skills 30
Adaptation issues 10
No issues 10
Lack of technological skills
Adaptation issues
No issues
0 5 10 15 20 25 30 35
Interpretation- From the graph provided above it can be concluded that 30 of the customers
say that the initial concern which will affect the implementation of digital technology is the
lack of technical skills within the firm. 20 of the respondents are saying that employees will
27
not easily adapt the technology in the operational sector of Tesco. Remaining of the
customers say that none of the issues will affect the implementation of technology.
Question 3: Do you think that the digital technology will be helpful in reducing the
workload of Tesco?
o Yes
o No
Yes 30
No 20
Yes
No
Interpretation- The chart provided above depicts that whether the technology will be helpful
in reducing the workload of the firm. 30 of the respondents have agreed with the statement
that the workload of production and the operational department will easily be reduced. On the
other hand, 20 of the respondents say that the workload will not be reduced.
Question 4: Do you think that the profit and production rate of the firm will increase?
o Yes
28
customers say that none of the issues will affect the implementation of technology.
Question 3: Do you think that the digital technology will be helpful in reducing the
workload of Tesco?
o Yes
o No
Yes 30
No 20
Yes
No
Interpretation- The chart provided above depicts that whether the technology will be helpful
in reducing the workload of the firm. 30 of the respondents have agreed with the statement
that the workload of production and the operational department will easily be reduced. On the
other hand, 20 of the respondents say that the workload will not be reduced.
Question 4: Do you think that the profit and production rate of the firm will increase?
o Yes
28
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o No
Yes 45
No 5
Yes
No
0 5 10 15 20 25 30 35 40 45
Interpretation- The graph provided above explains the whether the digital technology will
be helpful in improving the profit and productivity of the firm. 45 of the customers say that
technology will improve the financial and production rate of the firm. The remaining
population is not in favor of this statement as they say that the profit rate will not be
increased.
Question 5: Do you think the current working method helps in achieving the goals and
objective of the firm?
o Yes
o No
Yes 35
No 15
29
Yes 45
No 5
Yes
No
0 5 10 15 20 25 30 35 40 45
Interpretation- The graph provided above explains the whether the digital technology will
be helpful in improving the profit and productivity of the firm. 45 of the customers say that
technology will improve the financial and production rate of the firm. The remaining
population is not in favor of this statement as they say that the profit rate will not be
increased.
Question 5: Do you think the current working method helps in achieving the goals and
objective of the firm?
o Yes
o No
Yes 35
No 15
29
Yes
No
Interpretation- The chart provided above clearly shows that 35 of the customers are in
favour of technological working whereas 15 of the respondents are in favour of manual
working. This is because the implementation of digital technology will be responsible for
affecting the job security of employees.
30
No
Interpretation- The chart provided above clearly shows that 35 of the customers are in
favour of technological working whereas 15 of the respondents are in favour of manual
working. This is because the implementation of digital technology will be responsible for
affecting the job security of employees.
30
P6. Communicate appropriate recommendations as a result of research and data
analysis to draw valid and meaningful conclusions.
From the above research and data collection, it is clear that Tesco is working with the
effective environment for the workers and providing the worker with an improved working
culture but there are some recommendations which could be considered by Tesco.
Proper attention to the workers and equal treatment must be provided in the company. Tesco
is a big company and has many stores all around the world, this makes less attention to the
workers regarding the effective working environment and equal treatment to them (Nordlöf,
et. al., 2015). For providing an equal opportunity to each member of a company, it should
create a policy of different tests for promotion and other achievements.
As Tesco is impacting the big organisations by providing them effective meaning towards
employment security but with this, the company also needs to provide the employees with a
safe and secure environment to enhance and boost up the confidence of workers and
employees (Nordlöf, et. al., 2015). Tesco is improving in the working culture of employees
but with this, there is a need for the company to enhance the working conditions regarding
safety and security of employees to their job. This will helps the company in boosting up the
motivation and self-confidence in employees for working hard (Nordlöf, et. al., 2015).
Although Tesco takes care of the working environment of a company as well as its duty
related with nature and environment as well as society, there is still a gap between proper
responsibilities of a company towards society (D’Alessio and Oberbeck, 2017). The company
needs to enhance the employment opportunities for more people as well as some corporate
social responsibilities must be provided to the society to increase its brand image.
From the above-provided recommendations, the company must follow the basic requirements
related to the corporate social responsibilities and different working culture of the company.
As Tesco is a big brand or company, there is a need for proper attention to each employee
and provide them an equal opportunity as well.
31
analysis to draw valid and meaningful conclusions.
From the above research and data collection, it is clear that Tesco is working with the
effective environment for the workers and providing the worker with an improved working
culture but there are some recommendations which could be considered by Tesco.
Proper attention to the workers and equal treatment must be provided in the company. Tesco
is a big company and has many stores all around the world, this makes less attention to the
workers regarding the effective working environment and equal treatment to them (Nordlöf,
et. al., 2015). For providing an equal opportunity to each member of a company, it should
create a policy of different tests for promotion and other achievements.
As Tesco is impacting the big organisations by providing them effective meaning towards
employment security but with this, the company also needs to provide the employees with a
safe and secure environment to enhance and boost up the confidence of workers and
employees (Nordlöf, et. al., 2015). Tesco is improving in the working culture of employees
but with this, there is a need for the company to enhance the working conditions regarding
safety and security of employees to their job. This will helps the company in boosting up the
motivation and self-confidence in employees for working hard (Nordlöf, et. al., 2015).
Although Tesco takes care of the working environment of a company as well as its duty
related with nature and environment as well as society, there is still a gap between proper
responsibilities of a company towards society (D’Alessio and Oberbeck, 2017). The company
needs to enhance the employment opportunities for more people as well as some corporate
social responsibilities must be provided to the society to increase its brand image.
From the above-provided recommendations, the company must follow the basic requirements
related to the corporate social responsibilities and different working culture of the company.
As Tesco is a big brand or company, there is a need for proper attention to each employee
and provide them an equal opportunity as well.
31
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M3 Evaluate your selection of appropriate tools and techniques for accuracy and
authenticity to support and justify recommendations.
The success is measured by using various tools and techniques which are provided by the
conducting research. The company Tesco is considered for the research and its accuracy in
the data and authenticity is measured with the help of applying effective tools and techniques
to analyse the data collected. The research is done by collecting data in an effective manner
with the help of various tools such as primary tools and secondary data collection tools
(D’Alessio and Oberbeck, 2017). The objectives and aims of collecting the research data are
done by keeping in mind the data collection and the environment of a company.
The tools and techniques which were used to analyse data include some effective approaches
such as qualitative and quantitative data analysis methods. These approaches are based on the
collection of data and analyse them in the effective manner (Alvesson and Sveningsson,
2015). The accurate information was collected by the collection of a primary method such as
interviews, random surveys, questionnaire etc. these provide the accurate information about
the company. The authenticity has been provided to the research with the use of effective
secondary sources such as online available literature and books which are researched by
people. The tools are appropriately selected for effective research.
32
authenticity to support and justify recommendations.
The success is measured by using various tools and techniques which are provided by the
conducting research. The company Tesco is considered for the research and its accuracy in
the data and authenticity is measured with the help of applying effective tools and techniques
to analyse the data collected. The research is done by collecting data in an effective manner
with the help of various tools such as primary tools and secondary data collection tools
(D’Alessio and Oberbeck, 2017). The objectives and aims of collecting the research data are
done by keeping in mind the data collection and the environment of a company.
The tools and techniques which were used to analyse data include some effective approaches
such as qualitative and quantitative data analysis methods. These approaches are based on the
collection of data and analyse them in the effective manner (Alvesson and Sveningsson,
2015). The accurate information was collected by the collection of a primary method such as
interviews, random surveys, questionnaire etc. these provide the accurate information about
the company. The authenticity has been provided to the research with the use of effective
secondary sources such as online available literature and books which are researched by
people. The tools are appropriately selected for effective research.
32
LO4
P7 Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance (Performance review)
The organisation works in an effective manner to earn a profit and maximize it in the near
future. This research was very important what I think because it has provided effective
learning of the company Tesco and its working. The working and its operations have
provided effective approaches towards employees and workers of the organisation (Alvesson
and Sveningsson, 2015). The organisational performance and the working of effective
approaches are provided by this research. Tesco is very effective in corporate social
responsibility and the effective working culture has provided a proper justification. The value
of the research is important because it has provided useful information about the company
and its employees.
The company has stated the objectives and aims which are related to the CSR activities and
the working culture of the company (Alvesson and Sveningsson, 2015). The objectives are
related to the effective learning and working environment in the company and for this Tesco
has introduced various training sessions.
The research helped in collecting the data from the employees of a company and their
conditions provided the answers to various questions. The questionnaire was provided to the
employees and customers of the company Tesco and to improve their working conditions
various recommendations are also provided to the company. These recommendations are
related to the effective working and providing training to the employees.
The research helps in providing the data collection and analysis of data helps in
understanding the customers and employees perception related to the Tesco. This increases
the effect of increased motivation in the company to the people.
I also learned various performance criteria and working culture of Tesco and its strategies
which are used for the attainment of aims and objectives of the organisation (Ghazali, et. al.,
2014). The research helped in collecting the data from the employees of a company and their
conditions provided the answers to various questions.
33
P7 Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance (Performance review)
The organisation works in an effective manner to earn a profit and maximize it in the near
future. This research was very important what I think because it has provided effective
learning of the company Tesco and its working. The working and its operations have
provided effective approaches towards employees and workers of the organisation (Alvesson
and Sveningsson, 2015). The organisational performance and the working of effective
approaches are provided by this research. Tesco is very effective in corporate social
responsibility and the effective working culture has provided a proper justification. The value
of the research is important because it has provided useful information about the company
and its employees.
The company has stated the objectives and aims which are related to the CSR activities and
the working culture of the company (Alvesson and Sveningsson, 2015). The objectives are
related to the effective learning and working environment in the company and for this Tesco
has introduced various training sessions.
The research helped in collecting the data from the employees of a company and their
conditions provided the answers to various questions. The questionnaire was provided to the
employees and customers of the company Tesco and to improve their working conditions
various recommendations are also provided to the company. These recommendations are
related to the effective working and providing training to the employees.
The research helps in providing the data collection and analysis of data helps in
understanding the customers and employees perception related to the Tesco. This increases
the effect of increased motivation in the company to the people.
I also learned various performance criteria and working culture of Tesco and its strategies
which are used for the attainment of aims and objectives of the organisation (Ghazali, et. al.,
2014). The research helped in collecting the data from the employees of a company and their
conditions provided the answers to various questions.
33
This research has an importance and value for the undertaking of the effective meaning to the
company because it has provided the original data which is helpful for the company as well
as customers who are using the products and services of the company and are investing in
Tesco.
34
company because it has provided the original data which is helpful for the company as well
as customers who are using the products and services of the company and are investing in
Tesco.
34
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M4 Evaluate the value of the project management process and use of qualitative
research to meet stated objectives and support own learning and performance
Project management process helps in attaining the objectives, aims, plans, benefits, and costs
of a project. This helps in analysing the risk involved in the project management. While
planning the project for Tesco there is various benefits and risks involved which are
necessary to consider by the project (Ghazali, et. al., 2014). There is a better planning of a
company which is done in advance and the risk is avoided by the company. The company
focuses on the planning the project and evaluating it on the same day after completion of the
project. This helps in collecting the project information prior to its completion.
From the analysis of the company information, I understood that Tesco is effective and
manage the activities of the environment and society in the manner to achieve the data. It has
satisfied the needs and wants of customer’s requirements. I have understood that Tesco has a
great impact on competition as it is offering the products and services at discounted and
various strategic prices (Antonsen, 2017). The different strategies of the company are also
effective which are increasing sales and promotion of the company. I have improved learning
with the identification of various resources and the factors which are affecting the company
in the competitive environment. The proper understanding of various factors which are
helping the company in improving the customer’s satisfaction and cooperation is understood
by this research report.
35
research to meet stated objectives and support own learning and performance
Project management process helps in attaining the objectives, aims, plans, benefits, and costs
of a project. This helps in analysing the risk involved in the project management. While
planning the project for Tesco there is various benefits and risks involved which are
necessary to consider by the project (Ghazali, et. al., 2014). There is a better planning of a
company which is done in advance and the risk is avoided by the company. The company
focuses on the planning the project and evaluating it on the same day after completion of the
project. This helps in collecting the project information prior to its completion.
From the analysis of the company information, I understood that Tesco is effective and
manage the activities of the environment and society in the manner to achieve the data. It has
satisfied the needs and wants of customer’s requirements. I have understood that Tesco has a
great impact on competition as it is offering the products and services at discounted and
various strategic prices (Antonsen, 2017). The different strategies of the company are also
effective which are increasing sales and promotion of the company. I have improved learning
with the identification of various resources and the factors which are affecting the company
in the competitive environment. The proper understanding of various factors which are
helping the company in improving the customer’s satisfaction and cooperation is understood
by this research report.
35
D2 Critically evaluate and reflect on the project outcomes, the decision-making process
and changes or developments of the initial project management plan to support
justification of recommendations and learning during the project.
There were many points which were related to the company and its projects. The Tesco is
effective in its promotional strategies, the employee’s motivational strategies and its
functions in the different countries and parts of the world. There is the positive side of the
company which was discussed in this report but with this, some major issues were also
required by the company in its project plan (Antonsen, 2017). The decision-making process
and changes or development in the initial project management are planned in this manner that
the company has an effective result of such plans. The project outcomes provide that Tesco
requires an effective training session for its employees to provide them effective learning of
the company’s working culture and effective environment. The safe and secure environment
for employees must be provided by the company. The project manager must focus on various
aspects related to the money management and risks management (Antonsen, 2017). There are
various CSR activities which are important to be considered by the company.
36
and changes or developments of the initial project management plan to support
justification of recommendations and learning during the project.
There were many points which were related to the company and its projects. The Tesco is
effective in its promotional strategies, the employee’s motivational strategies and its
functions in the different countries and parts of the world. There is the positive side of the
company which was discussed in this report but with this, some major issues were also
required by the company in its project plan (Antonsen, 2017). The decision-making process
and changes or development in the initial project management are planned in this manner that
the company has an effective result of such plans. The project outcomes provide that Tesco
requires an effective training session for its employees to provide them effective learning of
the company’s working culture and effective environment. The safe and secure environment
for employees must be provided by the company. The project manager must focus on various
aspects related to the money management and risks management (Antonsen, 2017). There are
various CSR activities which are important to be considered by the company.
36
Conclusion
From the above report, it is being analysed that the digital technology is playing a tremendous
role in increasing the operational performance of Tesco. From the questionnaire survey, it has
been analysed that the Tesco needs to be organise market research before the implementation
of goods and services. This will be helpful in satisfying the needs and desire of customers.
Effective planning of a research project can be done by including the cost, communication,
resources, quality as well as its risk management. Information and data are gathered from the
targeted customers in the context of the planned topic. The primary and secondary source is
used for the collection of appropriate information. Action plan and breakdown structure are
important to the success of research project. Qualitative research technique is used for the
completion of the above project. Review and feedback from respondents are required to be
analysed for the completion of the project.
37
From the above report, it is being analysed that the digital technology is playing a tremendous
role in increasing the operational performance of Tesco. From the questionnaire survey, it has
been analysed that the Tesco needs to be organise market research before the implementation
of goods and services. This will be helpful in satisfying the needs and desire of customers.
Effective planning of a research project can be done by including the cost, communication,
resources, quality as well as its risk management. Information and data are gathered from the
targeted customers in the context of the planned topic. The primary and secondary source is
used for the collection of appropriate information. Action plan and breakdown structure are
important to the success of research project. Qualitative research technique is used for the
completion of the above project. Review and feedback from respondents are required to be
analysed for the completion of the project.
37
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References
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Antonsen, S., 2017. Safety culture: theory, method and improvement. CRC Press.
Costley, C., Elliot, G. and Gibbs, P., 2010. Doing Work Based Research: Approaches to
Enquiry for Insider-researchers. London: SAGE.
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