H/616/1826 Hospitality Business Strategy Assignment 2022

Part 1 Submission Front Sheet to be included with Final Submission and any Resubmission
Submission Front Sheet
Assignment Code: ABRQF0074H41FT/FG
Programme: BTEC HND in Hospitality Management (RQF)
Unit Title and Number: Hospitality Business Strategy (Unit 41)
RQF Level: 5 Module Code H/616/1826
Credit value: 15 credits
Module Tutor: Dr Faithfull Gonzo and Fabrice Teyssedou
Module Tutor Email: [e-mail] &
[e-mail]
Date Set: 11/08/2021 Distribution Date 16/09/2021
Cohort Jan 2020 A & B
Student’s name
Registration number
First Submission? Second Submission?
Word Count
Learner’s statement of authenticity
I certify that the work submitted for this assignment is my own. Where the work of others
has been used to support my work then credit has been acknowledged. I have identified
and acknowledged all sources used in this assignment and have referenced according to
the Harvard referencing system. I have read and understood the Plagiarism and Collusion
section provided with the assignment brief and understood the consequences of
plagiarising.
Signature Submission Date

Hospitality Business Strategy (Unit 41) Mont Rose College
Part 2: Assignment Brief
Key Dates
Semester starts 13/09/2021
Semester ends 03/12/2021
Formative assessment Dropbox opens 18/10/2021
Formative assessment Dropbox closes 07/11/2021
Final SUBMISSION box opens on 26/11/2021
Final SUBMISSION box closes on 06/12/2021
Summative Feedback will be given on 19/12/2021
Referral Dropbox will open from 20/12/2021
Referral Dropbox closes on 23/01/2022
Referral result declared 06/02/2021
ABRQF0074H41FT/FG verified by HA (09/09/2021), Page 2
Key Dates

Hospitality Business Strategy (Unit 41) Mont Rose College
The aim of this unit is to develop students’ awareness of the different kinds of strategy which
could be used in an operational, tactical or strategic role for a hospitality organisation. This will be
underpinned by a thorough knowledge and understanding of the theories, models and concepts
which could significantly support an organisation’s strategic choice and direction.
On successful completion of this unit students will have developed sufficient knowledge and
understanding of strategy to make a positive, efficient and effective contribution to the
development of business plans and operational direction. This could be in the role of a junior
manager responsible for having a specific input into an organisation’s decision-making and
planning.
Task – Individual Report
Submission Format
This submission will be in the form of an individual report.
The recommended length of this submission is 4000 words, although you will not be penalised for
exceeding 4000 words. Where appropriate, learning theory and additional research must be used,
and referenced according to the Harvard Referencing system.
Unit Learning Outcomes
LO1. Analyse the impact and influence which the macro environment has on a hospitality
organisation and its business strategies.
LO2. Assess a hospitality organisation’s internal environment and capabilities.
LO3. Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a
given market sector.
LO4. Apply models, theories and concepts to assist with the understanding and
interpretation of strategic directions available to a hospitality organisation.
Assessment Brief
Scenario
Whitbread is one of the UK’s biggest hotel brand, and with a growing presence in Germany offering
quality accommodation at affordable prices. It has over eight hundred hotels in the UK and over
78,500 rooms in great locations. Whitbread’s portfolio includes hotels such as Premier Inn and
restaurant chains such as Beefeater, Brewers’ fayre and Cookhouse and Pub. It also employs
ABRQF0074H41FT/FG verified by HA (09/09/2021), Page 3
Introduction