Managing Successful Business Project

This project examines the impact of digital technology transformation on the marketing activities of Marks and Spencer, a leading retailer. It analyzes the conception of digital transformation in the retail sector, the implementation of digital technology in Marks and Spencer's marketing efforts, and the relationship between digital transformation and marketing activities. The project also provides recommendations for leveraging digital technology to generate revenue and profits.

Managing Successful Business
Project

Table of Contents
PROFESSIONAL RESEARCH REPORT......................................................................................1
Aims and objectives....................................................................................................................1
Project management plan............................................................................................................2
Research Methodology................................................................................................................1
Data analysis and Findings..............................................................................................................2
Conclusion.................................................................................................................................11
Reflection..................................................................................................................................11
PROJECT LOGBOOK..................................................................................................................13
PERFORMANCES REVIEW.......................................................................................................14
REFERENCES..............................................................................................................................16

PROFESSIONAL RESEARCH REPORT
Aims and objectives
Background and introduction
Digital technology consist more important part in the business success. In this regard,
effectiveness continuously develop that assist to meet with innovations and creativity. With
respect to consider digital transformation at highest level, it can be interpreted that business
innovations create whole and quick decisions that specify in systematic manner. On the basis of
physical media, relevant work performance developed (Deegan and Sutherland, 2016). In retail
sector operations it helps to connect people with ascertained recent activities and functions.
Rationale
With regards to consider digital technology at workplace, it can be stated that retail sector
able to generate their successful results. With using advance activities and tasks, communication
continuously develop with network, access, manage, integrate, etc. All relevant information has
been collected that increase knowledge of society. In Marks and Spencer, it will develop
understanding and connection between different people. Therefore, it manages operations to
perform all over functions in desired manner (Shankar, Kleijnen and Morrissey, 2016).
Execution of successful digital technology make advance work performance in business for their
management and evaluation.
Aims and objectives
Aim: “To identify impact of digital technology transformation on marketing activities of retail
sector – A Case Study on Marks and Spencer”
Objectives
 To interpret conception of digital technology transformation in retail sector.
 To analysis execution of digital technology on marketing action of Marks and Spencer.
 To link digital technology transformation and marketing activities of Marks and Spencer.
 To recommend ways through digital technology activities implemented to generate
revenue and profits.
Research questions
 How to interpret conception of digital technology transformation in retail sector?
1

 What are the importance of implementation of digital technology on marketing activities
of Marks and Spencer?
 How to interrelate digital technology transformation and marketing activities of Marks
and Spencer?
 What are the recommendation ways through digital technology activities implemented to
generate revenue and profits?
Project management plan
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Task Name 4 days Fri 5/18/18 Wed 5/23/18
Auto
Schedule
d
Research project 1 day? Fri 5/18/18 Fri 5/18/18
Auto
Schedule
d
Formulation of activities 1 day Fri 5/18/18 Fri 5/18/18
Auto
Schedule
d
Evaluating topic of
project 1 day Mon 5/21/18 Mon 5/21/18 3
Auto
Schedule
d
Determining problem
statement 2 days Tue 5/22/18 Wed 5/23/18 4
Auto
Schedule
d
Evaluating allocation of
resources and time 29 days Fri 5/18/18 Wed 6/27/18
Auto
Schedule
d
Implementation 10 days Thu 5/24/18 Wed 6/6/18 5
Auto
Schedule
d
Drafting Literature review 5 days Thu 6/7/18 Wed 6/13/18 7
Auto
Schedule
d
Analyzing research
methods 4 days Thu 6/14/18 Tue 6/19/18 8
Auto
Schedule
d
Calculation of Cost 10 days Wed 6/20/18 Tue 7/3/18 9
2

Auto
Schedule
d
Interpretation and
analysis of data 5 days Wed 6/20/18 Tue 6/26/18 9
Auto
Schedule
d
Sorting outcomes and
conclusion 5 days Fri 5/18/18 Thu 5/24/18
Auto
Schedule
d
Project closer 2 days Wed 6/27/18 Thu 6/28/18 11
Auto
Schedule
d
Drafting summary and
recommendation 2 days Fri 6/29/18 Mon 7/2/18 13
Auto
Schedule
d
Proper documentation of
outcomes 1 day Tue 7/3/18 Tue 7/3/18 14
Auto
Schedule
d
Submission of report 1 day Wed 7/4/18 Wed 7/4/18 15
With this regard, systematic work performances developed with several perspectives.
There are certain activities and tasks develop results. In project management plan, time frame
consist to accomplish aims and objectives (Huang, Henfridsson and Newell, 2017). Following
tools included in project management plan that assists to meet with systematic work
performance:
Cost: In order to attain more systematic work performance, cost is most important
element that take desired results at workplace. On the basis of set aims and objectives, around
£750 implemented. It will help to focus on maintain creativity (Brocato, White and Brocato,
2015).
Risk: In the present research time and cost are main risks that need to be solved to
undertake effective work performance. As per the new tools and techniques, risk must be solved
so that it would be beneficial to maintain more desire outcomes.
Scope: Implementation of digital technology help to focus on creativity. As it also
develop innovations and creativity (Hunsberger, 2017). On the basis of social media activities,
business manager able to communicate their successful program in business.
Resources: In the present research, primary and secondary two types of resources has
been carried that assists to perform functions and operations of retail sector. On the basis of these
3

resources, researcher able to communicate their outcomes in systematic manner. These resources
help to find relevant performance at workplace.
Quality: In the present research, it is important to carry qualitative information that is
useful to measure successful results in creative perspective. As per the quality and standard, it
would be undertaken in research project (Shankar, Kleijnen and Morrissey, 2016).
Communication: Researcher must communicate their aims and objectives with
respondents. As per their views, activities must be design to develop creative work performance
in whole research. Furthermore, proper communication also helps to maintain desired results
activities at workplace.
Time frame: In the whole research, around 4 weeks has been taken to communicate
several benefits with all people of research. As per the creativity, whole time ascertained to focus
and maintain proper aspects of research (Shankar, Kleijnen and Morrissey, 2016).
4

Research Methodology
It is one of the important aspect in the work that helps to scholarly person in analysing,
assessing and interpreting information for find out statement of explore problem. It is united of
the most crucial aspect in investigation that provide appropriate solution to scholar regarding
issue. It is a tabular, conjectural investigation of the techniques practical to a field of
investigation (Caillaud and Goepp, 2016). Research approach, data collection, research design,
sampling, philosophies, research techniques are major method and tools of research
methodology. In a simple word it can be said that research methodology allows to investigator in
conducting the investigation in more appropriate manner by implement various techniques and
methods. In the current study, researcher have main aim is to analyse the impact of digital
technology transformation on marketing activities of retail sector. For accomplish this objective,
scholar have applied various methods which are discussed below- Research Philosophies- Research philosophy is main part of research methodology that
allows scholar to conduct detail analysis and investigation about subject. This technique
helps to scholar in analyse and utilise the finding for examine the actual issue (Page and
Wilkinson, 2017). Possitivim and interpritivism are major two method of research
philosophy that implement in investigation according to the objective and required
outcome. In the positivism research philosophy, scholar depends upon the various facts
and finding for the particular problem. In addition to this, in the interpritivism research
philosophy various concepts and theories can use for obtain outcome. For investigate
about implication of digital technology on marketing activities, individual have applied
positivism philosophy. Research approach- Research approach provides ideas to researcher that how the
information should analyse and asses for find out solution of research problem. For
analyse the information, various ways can use in this technique. There are two ways that
is inductive and deductive research approach. Inductive approach is based on various
trends and patterns (Neuman, 2016). On the other hand in the deductive approach,
Investigation starts with hypothesis. Deductive research approach has applied by
researcher for investigator the importance and implication of digital technology in the
marketing department.
1

 Research design- Research design is a blue print that guide to scholar about how to
conduct study and how to interpret information. Exploratory, descriptive etc are major
method of research design. It is significant to choose one appropriate method for
investigate the study (Wildemuth, 2016). For present study, scholar have used
descriptive research design for analyse the impact of digital technology on the marketing
activities within Marks and Spencer. Research techniques- Qualitative and quantitative are major two research technique that
help to researcher ion collect, analyse and asses information for find out solution. It is
important to select one appropriate method of research technique (Snyder, 2012). In the
current investigation, qualitative research technique has been applied under which
collected information can represent with help of graphs, charts, tables etc. Data collection-This is most crucial aspect by which information can gather by two
aspects that is primary and secondary data collection. Fresh information can gather from
survey, interview, questionnaire, observation etc that all are comes in the primary data
collection (Porter and Mashiri, 2017). On the other hand published information can
gather from online blogs, books, magazines, articles etc that comes in the secondary data
collection. For collect information about digital technology implication, scholar have
conducted survey under primary data collection. By use of this method, scholar can
gather fresh information including respondents reviews, opinion, feedback about the
utilisation of digital technology in Marks and Spencer.
 Sampling- Sampling helps to researcher in selecting some group of people from large
numbers of population (Zumitzavan and Michie, 2015). Investigator have selected 30
personnels of Marks and Spencer for collect data regarding the impact and importance of
digital technology within cited venture.
Data analysis and Findings
Theme 1: Most of the respondent said that effective marketing operation brings prosperity to
enterprise.
1. Is Marketing function are
helpful for business
enterprise. Frequency %
2

Yes 22 73.33%
No 6 20.00%
May be 2 6.67%
Total 30 100.00%
3
Yes No May be
0
5
10
15
20
25
22
6
2
Frequency

Interpretation- Based on the above report it can be concluded that marketing is the activities
which helps to aware customer about marketing activities. With the help of this business
activities can be handled effectively. In this, there are total number of 30 respondents. With help
of it, it can be analysed that 22 said that marketing activities are effective, 6 said no and 2 are not
sure of it. In this way, it can be said that effective marketing operation are helpful in terms to
bring competitive advantage to firm.
Theme 2: Yes, Mark & Spender is planning to implement the technological advancement.
2. In which area Mark and
Spenser is planning to
implement digital
technological advancement. Frequency %
Yes 24 80.00%
No 4 13.33%
May be 2 6.67%
Total 30 100.00%
4

Interpretation- From the above chart it can affirm that technological advancement is one of
crucial aspect to bring competitive advantage to an enterprise. In order to make business
activities effectively Mark & Spenser need to implement technological advancement to the firm.
Thus, there are total number of 20 respondents. In addition to this, 24 said that Mark & Spenser
is planning to adopt technical facilities to an enterprise, 4 said no and 2 are not sure about it. In
this way, it can be said that technological advantage will bring effective process to an enterprise.
Theme 3: Yes, technological advancement will be essential to foster growth of an enterprise.
3. Do you believe that
technological advancement
will foster the growth of
retail sector. Frequency %
Yes 26 86.67%
No 3 10.00%
May be 1 3.33%
Total 30 100.00%
5
Yes
No
May be
0 5 10 15 20 25 30
24
4
2
Frequency

Interpretation- From the above pie chart it has been cleared that Technological advancement will
be helpful in terms to foster the growth of an enterprise. In addition to this, there are total of 30
respondents. It can be noticed that 26 said yes to it, 3 said no and 1 is not sure about it. Thus, it
can be said technological advancement bring innovation to the enterprise and works as to foster
the growth of an enterprise.
Theme 4: Cost issue is one of the major challenges faced by an enterprise at the time of
implementing technological advancement.
4. What are the major
challenges faced by
organization at the time of
implementing technological
advancement. Frequency %
Cost issue 16 53.33%
6
26
3
1
Yes
No
May be

ineffective employees 7 23.33%
Operational problems 7 23.33%
Total 30 100.00%
Interpretation- Based on the above chart It can be interpreted that cost is one of essential factor
which is need to be considered at the time of implement technical services. Thus, there are total
number of 30 respondents. In this, 16 said yes, 7 said no and other 7 are not sure of it. In this
way, retail factor generally face the challenge as cost. In order to cope up with it company should
have adequate amount of the resources. Most of the firm faced the cost issue at the time of
implementing the technological advancement to the enterprise.
Theme 5: Yes, technological advancement bring productivity and profitability to the
enterprise.
7
16
7
7
Cost issue
ineffective employees
Operational problems

5. Is technological
advancement bring
profitability and productivity
to an enterprise. Frequency %
Yes 24 80.00%
No 5 16.67%
May be 1 3.33%
Total 30 100.00%
Interpretation- based on the above chart it can be analysed that the better technological
advancement will also helpful to have enhancement in profitability and productivity to an
enterprise. In this, it can be said that there should be 30 respondents to an enterprise. In addition
to this, 24 said yes, 5 said no and 1 is not sure about it. In this manner, it can be said that
technological advancement will bring long term productivity and profitability to an enterprise.
Theme 6: Technological advancement will speed up the operational function to an enterprise.
8
Yes No May be
0
5
10
15
20
25
30
24
5
1
Frequency

6. Do you think
Digitalisation helps to speed
up the operation process of
an enterprise. Frequency %
Yes 23 76.67%
No 5 16.67%
May be 2 6.67%
Total 30 100.00%
Interpretation- Based on the above chart it can be concluded that Technological advancement is
helpful in order to have effective and efficient services to an enterprise. Thus, it can be said that
technological advancement foster the growth of an enterprise. In this, there are 30 respondents,
In which 23 said yes, 5 said no and 2 are not sure of it. In this way, it can be said that
technological advancement will be helpful to process the operation activities of an enterprise in
9
Yes
No
May be
0 5 10 15 20 25
23
5
2
Frequency

systematic manner. In order to speed up the process of business enterprise the technological
advancement plays the effective and efficient role.
Theme 7: Yes, it is helpful to minimise the cost and time to other activities.
7. Do you believe that
technological advancement
will be helpful to improvise
the cost and time. Frequency %
Yes 25 83.33%
No 3 10.00%
May be 2 6.67%
Total 30 100.00%
10

Interpretation- From the above chart it can be interpreted that Technological advancement
palsy grater role in terms to bring productivity and profitably to the enterprise. With the help of
it, function of an enterprise can be done in timely manner. In this, it can be said that cost is one
of the strategy which helps to bring long term benefit to an enterprise. With help of it, firm is
able to operate business function in systematic manner. Thus, it can be said that technology is
factor which work as to bring improvement in the operational function of firm so that great
benefits to the firm can be achieved. In this, there are total number of 30 respondents, under this,
25 said yes, 3 said no and 1 is not sure about it.
Conclusion
By this entire investigation it has been summarised that digital technology helps to
corporation in improving their profitability, productivity and performance. There are several
sources and platforms of digital technology like social media, Computer, internet. Laptop,
software and application that aids to business unit in improve speed and transaction of operation
of business. When corporation implements digital transformation then it significantly affects
performance and activities of business. On the basis of gathered data in the survey it has been
assessed that the major utilisation of digital technology in the marketing department through
which product and services can effectively promoted and advertised in the competitive market.
11
Yes
No
May be
0 5 10 15 20 25 30
25
3
2
Frequency

By use of social media like Facebook, Twitter, You tube etc M& S can easily boost and
publicize its services and items in the activity. It has been also summarised that in the
organisation, mostly it uilisationof technology in the promotion activities. for promote and
advertise its services and items. Following are some recommendation for improve effective
implementation of digital technology for improve business performance-
 Corporation should regular update its web page and profile on the internet and social
media so as it can communicate about information to customers.
 It should use the latest technology ion its business so as advanced and quality outcome
can obtain about business.
Reflection
By conduct the above investigation researcher have gain various opportunity for improve
their knowledge as well as idea. As a investigator I have conducted survey for collect data
regarding impact of digital technology transformation on marketing activities. From this entire
report I have analysed that digital technology have great role and significance within business
organisation through which business operation gets improved. I have learnt about the social
media importance within the marketing department. I have also learnt that how marketing
department use social media and internet for promote and advertise product and services in the
market. For collect information regarding impact of digital technology in marketing department I
have organised survey from 30 employees of Marks and Spencer. My communication and
interaction skill has been improved with help of this investigation because in the survey I have to
interact with every employees of organisation. By this investigation my research skill has been
also improved. From this entire investigation, my knowledge regarding digital technology and its
importance has been improved.
12

PROJECT LOGBOOK
Template for evidence collection to be attached with the report by learner:
Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates)
➢ What have you completed?
➢ Did you fulfil the requirements of tasks?
➢ Are you on track and within deadlines set?
➢ Did you need to make any changes in your
project management plan?
Aims and objectives of research project.
Yes I fulfilled task requirement
Yes I am tracked as per setting time-frame
No there are no any changes required.
Any risks and / or issues identified?
➢ Did you identify risks/issues with lack of
skills required for undertaking research tasks?
➢ Did you identify any additional risks/issues
that have an impact on the project management
plan?
 Yes risk is exist due to lack of proper
skills and time
 Yes lack of money is also additional
risk that create impact on project
management plan
Problems encountered
➢ What barriers did you face?
➢ How did you overcome them?
Lack of time and money
This issue encountered with using creative
work performance and remove barriers as well.
New ideas and change of project direction With the help of new ideas and information, I
have make changes to consider direction.
What Have I learnt about myself this week?
➢ How did I feel when I had to deal with
tasks/problems?
➢ Did I find it useful to complete the tasks?
In respect to learn many things, tasks and
activities manager to work on time.
It is also important to accomplish tasks.
With full efforts and time, I able to perform.
13

➢ How well have I performed? What did I
contribute?
➢ What can I improve on next week?
➢ How might this learning apply in the future?
I also work with full efficiency to learn about
future
Presentation skills must be improve
Learning assists to attain future outcomes
Tasks planned for next week
➢ Which tasks are the priority?
Have you set aside sufficient time for➢
completion?
With the help of survey, data collection and
analysis ascertained in effective manner
Enough time has been required to complete
aims and objectives
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the supervisor and date:
PERFORMANCES REVIEW
Template for Performance Review to be attached with the report by learner
1. What was the Project supposed to accomplish?
The present study consider attain proper and relevant information to interrelate aims and
objectives so that it has aim “To identify impact of digital technology transformation on
marketing activities of retail sector – A Case Study on Marks and Spencer”
2. Did the project succeed in its aim/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes,
3. What things do you think worked well and why? Evaluate all aspects of the project (e.g
initial inception, project activities and project outcomes) from a range of perspectives.
In order to take project initiatives, I have face issues and problems.
4. What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
I faced problem and issues to understand respondents views. Hence, resolution has been made
accordingly.
14

5. What did you learn from undertaking the project?
I have taken supervisor guidance to solve my issues and problems
6. How would you rate your performance as a management consultant leading the
project?
Project initiatives have been taken in management so that consultant leading activities also
ascertained to rate performances.
7. What strengths and weaknesses of your performance did you identify?
My main strength is to focus on attain proper and relevant information towards research.
8. How will this inform and support your continuous professional development?
In the project continuous development plan, I take relevant work performance at workplace.
15

REFERENCES
Books and Journals
Deegan, M. and Sutherland, K., 2016. Transferred illusions: digital technology and the forms of
print. Routledge.
Shankar, V., Kleijnen, M. and Morrissey, S., 2016. Mobile shopper marketing: Key issues,
current insights, and future research avenues. Journal of Interactive Marketing. 34.
pp.37-48.
Huang, J., Henfridsson, O. and Newell, S., 2017. GROWING ON STEROIDS: RAPIDLY
SCALING THE USER BASE OF DIGITAL VENTURES THROUGH DIGITAL
INNOVATON. MIS Quarterly. 41(1).
Brocato, E.D., White, N.J. and Brocato, A.A., 2015. Social media and marketing education: A
review of current practices in curriculum development. Journal of Marketing Education.
37(2). pp.76-87.
Hunsberger, S., 2017. The Next Era of HR: Digital Marketing. People & Strategy. 40(4). pp.26-
31.
Caillaud, E. and Goepp, V., 2016. Research methodology for systems engineering: some
recommendations. IFAC-PapersOnLine. 49(12). pp.1567-1572.
Page, D. and Wilkinson, S., 2017. Optimising early neonatal nutrition using translational
research methodology. Nutrition & Dietetics.
Neuman, W. L., 2016. Understanding research. Pearson.
Wildemuth, B. M. ed., 2016. Applications of social research methods to questions in information
and library science. ABC-CLIO.
Porter, G. and Mashiri, M., 2017. Identifying Research Gaps and Building a Field Research
Methodology with Young People. In Young People’s Daily Mobilities in Sub-Saharan
Africa (pp. 23-64). Palgrave Macmillan US.
Zumitzavan, V. and Michie, J., 2015. Research Methodology. In Personal Knowledge
Management, Leadership Styles, and Organisational Performance. Springer Singapore.
'Snyder, C., 2012. A case study of a case study: Analysis of a robust qualitative research
methodology. The Qualitative Report. 17(13). pp.1.
16

17

1. Is Marketing function are helpful for business enterprise.
 Yes
 No
 May be
2. In which area Mark and Spenser is planning to implement digital technological advancement.
 Yes
 No
 May be
3. Do you believe that technological advancement will foster the growth of retail sector.
 Yes
 No
 May be
4. What are the major challenges faced by organization at the time of implementing
technological advancement.
 Cost issue
 ineffective employees
 Operational problems
5. Is technological advancement bring profitability and productivity to an enterprise.
 Yes
 No
 May be
6. Do you think Digitalisation helps to speed up the operation process of an enterprise.
 Yes
 No
 May be
7. Do you believe that technological advancement will be helpful to improvise the cost and time.
 Yes
 No
 May be
18