Digital Technology Transformation on Marketing Activities PDF
Added on 2020-12-09
25 Pages4887 Words239 Views
Managing Successful BusinessProject
Table of ContentsPROFESSIONAL RESEARCH REPORT......................................................................................1Aims and objectives....................................................................................................................1Project management plan............................................................................................................2Research Methodology................................................................................................................1Data analysis and Findings..............................................................................................................2Conclusion.................................................................................................................................11Reflection..................................................................................................................................11PROJECT LOGBOOK..................................................................................................................13PERFORMANCES REVIEW.......................................................................................................14REFERENCES..............................................................................................................................16
PROFESSIONAL RESEARCH REPORTAims and objectivesBackground and introductionDigital technology consist more important part in the business success. In this regard,effectiveness continuously develop that assist to meet with innovations and creativity. Withrespect to consider digital transformation at highest level, it can be interpreted that businessinnovations create whole and quick decisions that specify in systematic manner. On the basis ofphysical media, relevant work performance developed (Deegan and Sutherland, 2016). In retailsector operations it helps to connect people with ascertained recent activities and functions. RationaleWith regards to consider digital technology at workplace, it can be stated that retail sectorable to generate their successful results. With using advance activities and tasks, communicationcontinuously develop with network, access, manage, integrate, etc. All relevant information hasbeen collected that increase knowledge of society. In Marks and Spencer, it will developunderstanding and connection between different people. Therefore, it manages operations toperform all over functions in desired manner (Shankar, Kleijnen and Morrissey, 2016).Execution of successful digital technology make advance work performance in business for theirmanagement and evaluation. Aims and objectivesAim: “To identify impact of digital technology transformation on marketing activities of retailsector – A Case Study on Marks and Spencer”ObjectivesTo interpret conception of digital technology transformation in retail sector.To analysis execution of digital technology on marketing action of Marks and Spencer.To link digital technology transformation and marketing activities of Marks and Spencer.To recommend ways through digital technology activities implemented to generaterevenue and profits. Research questionsHow to interpret conception of digital technology transformation in retail sector?1
What are the importance of implementation of digital technology on marketing activitiesof Marks and Spencer?How to interrelate digital technology transformation and marketing activities of Marksand Spencer?What are the recommendation ways through digital technology activities implemented togenerate revenue and profits?Project management planTask ModeTask NameDurationStartFinishPredecessorsAuto ScheduledTask Name 4 daysFri 5/18/18Wed 5/23/18Auto ScheduledResearch project 1 day?Fri 5/18/18Fri 5/18/18Auto ScheduledFormulation of activities 1 dayFri 5/18/18Fri 5/18/18Auto ScheduledEvaluating topic of project 1 dayMon 5/21/18Mon 5/21/183Auto ScheduledDetermining problem statement 2 daysTue 5/22/18Wed 5/23/184Auto ScheduledEvaluating allocation of resources and time 29 daysFri 5/18/18Wed 6/27/18Auto ScheduledImplementation 10 daysThu 5/24/18Wed 6/6/185Auto ScheduledDrafting Literature review5 daysThu 6/7/18Wed 6/13/187Auto ScheduledAnalyzing research methods 4 daysThu 6/14/18Tue 6/19/188Auto ScheduledCalculation of Cost 10 daysWed 6/20/18Tue 7/3/1892
Auto ScheduledInterpretation and analysis of data 5 daysWed 6/20/18Tue 6/26/189Auto ScheduledSorting outcomes and conclusion 5 daysFri 5/18/18Thu 5/24/18Auto ScheduledProject closer 2 daysWed 6/27/18Thu 6/28/1811Auto ScheduledDrafting summary and recommendation 2 daysFri 6/29/18Mon 7/2/1813Auto ScheduledProper documentation of outcomes 1 dayTue 7/3/18Tue 7/3/1814Auto ScheduledSubmission of report 1 dayWed 7/4/18Wed 7/4/1815With this regard, systematic work performances developed with several perspectives.There are certain activities and tasks develop results. In project management plan, time frameconsist to accomplish aims and objectives (Huang, Henfridsson and Newell, 2017). Followingtools included in project management plan that assists to meet with systematic workperformance:Cost: In order to attain more systematic work performance, cost is most importantelement that take desired results at workplace. On the basis of set aims and objectives, around£750 implemented. It will help to focus on maintain creativity (Brocato, White and Brocato,2015).Risk: In the present research time and cost are main risks that need to be solved toundertake effective work performance. As per the new tools and techniques, risk must be solvedso that it would be beneficial to maintain more desire outcomes. Scope: Implementation of digital technology help to focus on creativity. As it alsodevelop innovations and creativity (Hunsberger, 2017). On the basis of social media activities,business manager able to communicate their successful program in business. Resources: In the present research, primary and secondary two types of resources hasbeen carried that assists to perform functions and operations of retail sector. On the basis of these3
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Role of Gender Equality in Leadership and Managementlg...
|12
|661
|77
Project Management Report for Astra Plc's Health and Fitness App Launchlg...
|8
|1443
|204
Project Plan for Launching a Health and Fitness App by Astra PLClg...
|8
|1360
|186
Globalisation Case Study - Marks & Spencerlg...
|18
|4072
|414
Report on Management of Project Plan : GLH Hotelslg...
|18
|4052
|52
Project Management 1lg...
|9
|2527
|61