Research Methodology for Digital Business
Added on 2020-06-04
22 Pages4395 Words75 Views
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The impact of digitaltechnology in supportingsmall business growth andinnovation at M&S.
Table of ContentsTASK 1............................................................................................................................................1P1. Aim and objectives of study.................................................................................................1P2 Project management plan with cover cost, scope, time, quality, communication, risk andresources in digital technology in M&S......................................................................................2P3 WBS and Gantt chart.............................................................................................................4TASK 2............................................................................................................................................6P4. Small scale research through applying qualitative and quantitative research methods........6TASK 3..........................................................................................................................................14P5 Research data with using appropriate tools and techniques.................................................14P6 Recommendations ...............................................................................................................16TASK 4..........................................................................................................................................16P7 Reflection.............................................................................................................................16REFERENCES..............................................................................................................................18
TITLE: The impact of digital technology in supporting small business growth and innovationat M&S.TASK 1P1. Aim and objectives of studyBackgroundDigital technology provides a wide range of tools to entrepreneurs to take guidance fornew business with start-up and growth. In the small business accounting, marketing andcommunication is considered as revolution through different networks that continuing adopted tomake changes in the business (Ratzinger, Amess and Mosey, 2017). In the selected business,Marks and Spencer accounting considered to setting and managing new systems throughadopting some software. It increasing decision-making effectiveness in the enterprise to attaincreative goals and objectives. Along with this, it is also helpful to manage time in the moreadministrative activities that helps to considered in-depth schedule in the business environment. RationaleIn order to implement the digital technology in Marks and Spencer, main benefitsconsidered in business that is competed with other enterprises in the market. It also takes up theprofessional marketing material that considered cost efficient web marketing tools to spreadinformation (Sussan and Acs, 2017). Further, there are several advantages considered in moderntechnology which help to improve the relationship with several people in business world. Newventure is also undertaken which make rapid growth at workplace. Time management alsoincluded in it that helps to focus on the meeting online that enable to entrepreneurs to attaindesired results. In addition to this, retail business is also able to ascertain creative elements in thebusiness with implementation of digital technology. Research Aim and ObjectivesAim: The impact of digital technology in supporting small business growth and innovation atM&S.Objectives: To identify reasons behind digital technology support to small businessTo analyse importance of growth and innovations in M&STo interrelate digital technology as well as growth and innovation of M&S1
To recommend ways through which digital technology could be implemented in thegrowth of M&S Research questionsWhat are the reasons behind digital technology support to small business?What is the importance of growth and innovation in M&S?How interrelate digital technology and growth and innovations of the M&S?P2 Project management plan with cover cost, scope, time, quality, communication, risk andresources in digital technology in M&S.TaskModeTask NameDurationStartFinishPredecessorsManuallyScheduledResearch ProjectTue 3/27/18Tue 3/27/18ManuallyScheduledPlanning Wed 3/28/18ManuallyScheduledFinding of the topic5 daysThu 3/29/18Wed 4/4/18ManuallyScheduledProblems statements3 daySat 3/31/18Tue 4/3/181ManuallyScheduledAllocation of theresources as per timeframe2 daysTue 4/3/18Wed 4/4/182ManuallyScheduledImplementationWed 4/4/18ManuallyScheduledReview of literature6 daysFri 4/6/18Fri 4/13/183ManuallyScheduledSelection of correctresearch methodologies1 daySat 4/7/18Sat 4/7/184ManuallyScheduledData analysis andinterpretation2 daysSun 4/8/18Mon 4/9/185ManuallyScheduledEvaluation of results andoutcomes2 daysMon 4/9/18Tue 4/10/1852
ManuallyScheduledProject closerTue 4/10/18ManuallyScheduledGiving conclusion andrecommendation1 dayWed 4/11/18Wed 4/11/186ManuallyScheduledResults of documentation1 dayThu 4/12/18Thu 4/12/187In respect to look towards the effective aims and objectives, it is essential to manager ofMarks and Spencer to develop creative learning in the business. In respect to develop creativity,every business need to concentrate on the effective time frame which assists to accomplishdesired tasks and goals as well (Kane, Palmer and Kiron, 2015). It includes several importantaspects which help to ascertain creativity in business:Cost: In order to frame the aim and objectives, in the present research total £690. Thereare several activities has been promoted to attain desired goals and objectives atworkplace. Along with this, all allotted cost considered on each activity to performseveral tasks (Oldham and Da Silva, 2015). Hence, all customers are engaged to developeffective functioning. Risk: Further, in the selected research topic there are several risks exist that face byresearcher to find conclusion. In this way, lack of proper time and cost impact on thefunctions and create issue at workplace. Therefore, all people are engaged to gatherrelevant information towards the business (Weill and Woerner, 2015). Scope: In order to find the relevant results and outcomes, effective research consideredthrough implement digital technologies. As results, it enhances revenue and profitabilityto make effective functioning at workplace. Further, there are innovations are developstrategies to make systematic work in research (Donnelly, Simmons and Fearne, 2015). Resources: With regards to carry the present research, there are several resources neededto find appropriate results. In this way, primary and secondary information has beenimplemented at workplace to make effective functioning in the enterprise (Vigdor, Laddand Martinez, 2014). Communication: In addition to this, communication also play important role in businesssuccess. This is because, with the help of communication, researcher will able to getproper and effective information through share employees ideas and views. It assists to3
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