Digital Tourism: The Role of Staycations and Virtual Tours in the UK and China

This report discusses the concept of digital tourism and its impact on staycations and virtual tours in the UK and China. It explores the benefits and limitations of staycations, the role of social media in promoting tourism, and the popularity of virtual tours. The report is based on a survey conducted through random sampling to gain insights on individual's behaviour and preferences.

Digital tourism

Table Of Contents
• INTRDOUCTION
• MAIN BODY
• CONCLUSION
• REFERENCES

INTRODUCTION
• The digital tourism basically relates to the usage of the various modern
techniques for the purpose to uplift the experience of customers and also
promoting the experience of the consumers. The concept of digital tourism
is basically related to exploring of activities and increasing the travelling
activities with the support of digital technology

Overview of the topic
• Due to the covid-19 outbreak, various consequences were imposed due to the pandemic which
further resulted into increased importance of virtual travel in the countries like China and UK.
• With the increased regulations and restrictions, it resulted in increasing the demand for the virtual
travel.
• As a outcome, the tourism businesses maintain their sustenance in the declining pandemic
conditions and has managed to survive

Staycation
• It basically relates to the vacation which is spend at some nearby
place in the individual's home country.
• It is basically related to the leisure activities and fun activities which
are carried out within the day.
• The concept staycation allows the staycation-er spend a overnight
stay at a particular place.

Benefits of Staycation
• It allows the people to get involve in the amazing experience through travelling and participating in leisure activities.
• It also allows the people to realise the importance of tourism without actually participating in the physical tourism
activities.
• With the help of cost effective approach it helps in saving time and promoting tourism as well as expenses without
worrying about the packing hustle.

Staycation Limitations
• It is not very much effective and appealing in satisfying human
wants and expectations.
• It does not involve any outdoor activity.
• It does not let an individual experience any real life events
embarking their travelling journey.

Impact of Covid-19 on staycation in the UK
• With the increasing regulations on the free roaming and made the people to plan out
more outings for the purpose to cope up with the stress.
• The UK residents had claimed that they have a plan for the staycation and holistays during
the pandemic situation for the purpose to spend time with the individual and family for the
journalising and reading objectives.
• Even after the gradual decline of the pandemic , the staycation concept has become much
relatable and important for the people who loves travelling within UK.

Conti..
• The staycation are widely promoted among the UK based residents through planning
staycations.
• It has been argued that the people use more apps such as Instagram which is widely
used for the purpose to plan their choices and travel options accordingly.
• The social media impact is one of the wide spread for the purpose to promote the
concept of staycations among people and also focusing on following various trends
running on instagram which comprises of the various celebrities and influencers.

The role of virtual tours in keeping
tourism alive in China and UK
• The worldwide and emergence popularity of the virtual tour has been increasing in the country
like China.
• The virtual tour concept has promoted satisfied audience demands and has also promoted
enthusiasm of exploring the various destinations and also experiencing the tourism's essence.
• In addition to that, the virtual tour has enabled the people to maintain interaction with the
guides and hosts and also asking them to gain information or data in relation to the various
questions.

Question 1: What research did you undertake to create your news report? What sources did you find useful and why.
• A survey was conducted through random sampling where individuals were asked questions like how
much they are engaged and involved in staycations and virtual tour during the course of pandemic.
• The main purpose of choosing primary data for gaining relevant information is that it facilitate in
obtaining reliable and original information through acquiring first-hand data on the topic of news
report.
• The process of survey was conducted in order to make the report more authentic through gaining
insights on individual's behaviour and preferences.

Question 2: How did digital output such as stories are best suited to the tourism industry? What research influenced your choice?
• In context to digital culture, it basically refers to as the data or information which
are related to the use of technical advancements and internet which allow the
people to establish interaction with each other.
• It comprises of various ways which enables the perception and communication
within the society.
• The television and social media is considered to be the most important source
when it comes to digital output and is highly suitable for the purpose to promote
tourism sector.

Conti..
• The use of various digital platforms and social media applications, the company are able to grab attention of the
numerous people and promoting interaction.
• Enhancing Familiarity: The constant and regular social media use for the purpose to share travelling vlogs and
content for the purpose to enhance the various tourists places. In context to the audience, it has become familiar
with the travel agencies concept and is highly indulged in the planning trips.
• Increase in awareness: In context to social media platforms, it has resulted in increase awareness for the various
destinations and places. In context the prior digitalisation situation, the people were less aware about the
prominent tourist attractions and travelling destinations. In these years, the importance of tourism has been
increasing day by day.

Conclusion
• From the above report, it has been determined that increasing danger of pandemic has implied
audience to transformation their preferences of travelling on staycations and virtual tours.
• The concept of staycation and virtual tour has gained worldwide popularity and fame specifically
during the severe times of pandemic

References
• Agrifoglio, R. and Metallo, C., 2018. Knowledge management and social media in tourism industry.
In Social media for knowledge management applications in modern organizations (pp. 92-115). IGI
Global.
• Sigala, M., 2018. New technologies in tourism: From multi-disciplinary to anti-disciplinary
advances and trajectories. Tourism management perspectives, 25, pp.151-155.
• Sonego, L., 2020. Social Media Campaigns and Audience Engagement in Travel and Tourism (No.
GRI-2020-28382). Aristotle University of Thessaloniki.