Digital Transformation in Business: A Case Study of Diageo

This project explores the impact of digital technology on the business activities of Diageo, a leading beverage company in the UK. The study investigates how digitalization has transformed various functional areas, including operations, marketing, accounting, and HR. Through qualitative research methods, including a questionnaire survey, the project analyzes the benefits, challenges, and overall impact of digital technology on Diageo's operations. The findings highlight the significant role of digitalization in enhancing efficiency, productivity, and market reach. The project also examines the challenges associated with digital transformation, such as employee resistance and the need for continuous training and development. The study concludes with recommendations for Diageo to further leverage digital technology to achieve sustainable growth and competitive advantage.

Submission Front Sheet
Assignment Code: NSAB537B6
Programme: BTEC Higher National Diploma in Business (Marketing)RQF
Unit Title and Number: Managing a Successful Business Project (Unit 6)
Level: 5 Unit Code: D/508/0491; Credit value: 15 credits; Level 4
Module Tutor: Esther Aivinhenyi
Email: [e-mail]
Date Set: 12th January 2018
Name: ………………………………………….
Registration Number:..…………………………
Date: ……………………………………………
Is this a First Submission or Second Submission ?
Word Count (max.5000)
Turnitin Score
1
Learner’s statement of authenticity
I certify that the work submitted for this assignment is my own. Where the work of others has been
used to support my work then credit has been acknowledged. I have identified and acknowledged all
sources used in this assignment and have referenced according to the Harvard referencing system. I
have read and understood the Plagiarism and Collusion section provided with the assignment brief
and understood the consequences of plagiarising.
Signature: ______________________________ Date: ___/___/_____
words
%

Managing a successful business project
2

Contents
LO1.......................................................................................................................................................4
P1 Devise clear aims and objectives for your project....................................................................4
P2 Produce a project management plan incorporating: costs, scope, time, quality,
communication, risk and resources................................................................................................6
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion..................................................................................................................................9
LO2.....................................................................................................................................................12
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives..................................................................12
D1 Critically evaluate the project management process and the research methods used........15
LO3.....................................................................................................................................................16
P5 Analyse research and data using appropriate tools and techniques.....................................16
M3 Evaluate the selection of appropriate tools and techniques for accuracy and authenticity
to support and justify recommendations.....................................................................................20
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions.......................................................................................21
D2 Critically evaluate and reflect on the project outcomes, the decision-making process and
changes or developments of the initial project management plan to support justification of
recommendations and learning during the project.....................................................................22
LO4.....................................................................................................................................................23
P7 Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance.............................................................................................................23
M4 Evaluate the value of the project management process to meet the stated objectives and
support own learning and performance.......................................................................................24
References..........................................................................................................................................26
Appendix 1.........................................................................................................................................28
Appendix. 2.......................................................................................................................................32
3

Introduction
The technology is one of the factors that is impacting the business activities. This is one of
the external element in the market which is needed to be understood and managed effectively
by the company. At the present time, the technology is getting advanced which is helping the
organisation to make their work get done in the best possible way. At the current time
competition in the market have raised to a very high level which is influencing the company
as well as its operations. It has become very necessary for the companies to use the effective
and appropriate tools through which it can be able to get developed and can meet the
necessities of the market. Diageo is a beverage organisation which is performing its
operations in the UK market. the company has introduced various new and innovative things
and also it is using the technology to enhance its productivity and profitability. In this project
report, the research will get done in a proper and detailed manner. The impact and influence
of technology and the transformation that took place in the functional areas of business will
be understood. The project schedule and plans will be made to process the work in a direct
and right manner.
4

LO1
P1 Devise clear aims and objectives for your project.
Topic: How digital technology has transformed business activities, e.g. operations,
marketing, accounting, and HR.
Background
At the present time that are various things that can be considered by the company which will
help it to grow and to attracts a large number of customers towards its services. The
technology is one of the elements which is playing the vital part in the growth and
enhancement if the company’s performance. The company has various benefits and
advantages that it could use for its development and growth in the competitive market. There
is numerous opportunity that company can attain with the help of digitalisation (Daim, et. al.,
2012). The workload and hectic situation of the working has also been decreased by the
effective use of the technology. Diageo company is able to enhance itself and has also been
able to draw the attention of several people in society.
The aim of the study
The major concern of the study is to understand the transformation that gets done with the
help of digitalisation.
Objective
 To evaluate the need and requirement of digital technology at the present time in the
market.
 To identify the changes that took place in the Diageo company.
 To determine the link and bond between the digital technologies and transformation
of business.
Research question
1) Why is the technology at the present time important?
2) How the company got transformed with the help of digitalisation?
3) Is there any influence of technology on the company as well as its operations?
5

4) What are the relationships that can be found in between the technology and business
performances?
Significance of study
The study that will be performed is very effective as it will be providing a proper assistance
to the company to get to know the required changes that it could do. the information will also
be very helpful for the company as with the help of this organisation will be able to make
appropriate plans and required strategies so that the issues that it is facing can get resolved.
The data analysis will be assisting the company to know its drawbacks and pitfalls. The
learners will also get to know various information that will be getting out from this research
study. This will also provide guidance to the investigators to enhance their knowledge and
skills.
6

P2 Produce a project management plan incorporating: costs, scope, time, quality,
communication, risk and resources.
Management of the project is very necessary for the organisation to consider the most. It is
very important for Diageo company to make a proper project management plan through
which it can be able to manage all its activities and plans.
Project management plan
Cost The management of cost is essential as this
is the vital source of the business and is also
very limited. The cost of the project has to
be very effective and reliable so that the
proper management can be done along with
that the firm could be able to arrange all the
required things for the project as per the set
and available budget (Jaime, et. al., 2016).
The budget that is bee set for this project is
£ 6500. The cost has to be managed then
only the effectiveness of the working o
project can be obtained.
Scope The project that will be executed by the
company has to be very effective so that it
can be able to assist the firm and to retain
for the long-time period. This is an essential
part of the project as this will be providing
the worth of the activity. The scope of the
project is very wide and it needs to be as
because these are availing growth options
for the business.
Time The very most important part of any of the
task or project is time. it is very necessary
7

for the organisation to understand that time
is everything. The project has to be get
accomplished on time then only the worth
of it get increase and this will also provide a
guide to the firm to obtain the competitive
benefits. It is very necessary to make the
valuable and worthful project so time has to
be planned as a target and need to make it
work. The time availed for the stud is
nearly three months.
Quality The services that company avails to the
customers have to be satisfactory to make
them happy and delighted. Providing the
quality services will attract more of the
customers and will make the company get
grow fast (Nayak, et. al., 2012). Henceforth
the project that company is focusing for has
to be qualitative and has to be fulfilling the
needs and demands of the customers.
Communication In the project, many plans, decisions,
opinions are required to make it a success.
Therefore, a communication is the method
that can be used by the researchers to
convey the required information to the
related people so that the effectiveness of
the working and the project can be
obtained.
Risk The risk is the factor that will be always
there in the plan or any project. henceforth
it is very necessary for the company to
consider the fact that as higher the risk it
plans the benefits will be higher than it. the
8

management and strategies have to be
planned to manage the challenges and
uncertainty of the research project.
Resources There are numerous resources that are
needed to be arranged and organised so that
Diageo can execute the project of
technology transformation in the best way.
All the required resources need to be
gathered and managed so that they can be
able to attain an effective result.
9

P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion
The project has to be managed in an effective and required manner, for this, it is very
necessary for the organisation to have well-structured plan and time frame so that in
accordance to it firm can arrange and organise all the required things (Serra and Kunc, 2015).
The work breakdown structure is the method or the technique which is used to divide the
work into different parts so that they can be able to carry out the work in the appropriate and
required way. This is very necessary as with its assistance the company will be able to
perform the task effective along with that the employees and all the participants will have less
pressure and burden will also be get reduced.
Source: (Jisc, 2014)
Action plan
Task /Time Start date End date Duration
Proposing research topic 1.1.2018 7.1.2018 1 week
10

Framing aims and standards 8.1.2018 14.1.2018 1 week
Performing secondary
research.
15.1.2018 28.1.2018 2 weeks
Primary study 29.1.2018 4.2.2018 1 week
Findings and analysis 5.2.2018 25.2.2018 3 weeks
Conclusion and
recommendation
26.2.2018 4.3.2018 1 week
Submission 5.3.2018 11.3.2018 1 week
Gantt chart is a method which is used to present the systematic structure of the work that will
get performed in a selected research project (Venkatesh, et. al., 2012).
Gantt chart
11

M1 Produce a comprehensive project management plan with clearly planned milestones
and a schedule for monitoring and completing the aims and objectives of the project.
The milestone is the schedule of work that is involved in the project that the organisation opts
to carry out. This is very necessary as well as important for the organisation as well as the
need for the project. There are various aspects that are needed to be managed while
performing the research study. The information and data that need to be arranged for the
study have to be planned before, that is needed to be managed it can be done with the help of
milestone. The different works are there which is involved in the task that is set in the
milestone (Young, 2013). There are several things that a milestone considers, such as the
time factor, cost, and many other things.
12

LO2
P4 Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives.
The qualitative and quantitative method used for analysing the data, in this study qualitative
method has been used and data has been gathered with the help of primary sources that are
questionnaire survey technique.
Questionnaire
Name:
Age:
Gender:
Q1. Do you think Diageo has effectively introduced digital technologies for its operations?
 Yes
 No
Q2. Is there any kind of transformation in company’s business activities or functions?
Agree
 Yes
 No
Q3. Do you agree the functional areas are getting benefits from the use of technologies?
 Highly Agree
 Neutral
 Disagree
 Highly Disagree
Q4. What impact does Diageo beverage company has faced due to the implementation of
digitalised techniques?
13

 Positive
 Negative
 No changes
Q5. What benefits do you think was gained by Diageo company?
 Profit
 Development
 Market shares
Q6. What were all the issues confronted by the company?
 High turnover of employees
 Less contribution of employees
 Demoralised workforce.
Q7. Any advice?
………………………………………………………………………………………………..
14

M2 Evaluate the accuracy and reliability of the different research methods you have
applied to your project.
The method that is used for gathering the information and data is very effective as with its
assistance the researchers could gather reliable sources. it is accurate and reliable as from the
data has been gathered directly meeting with the employees of the firm who provided their
valuable thoughts for the questions asked. The questionnaire method is very suitable as the
questioner was asked to the employees who related the asked queries with their personal
experiences. Hence, the result that gets attained are genuine and non-biased (Brynjolfsson
and McAfee, 2012). The data analysis method is also very supportive as the themes were
prepared and managed according to the plan and the set aims/standards.
15

D1 Critically evaluate the project management process and the research methods used.
According to Neuman (2013), the project management process and the research methods are
very important and plays an essential role in the company. The digitalisation project that the
company has planned can be get done appropriately with the assistance of these techniques.
The project management technique is the method which involves all the method through
which the activities of the project can be managed and organised. Also, the problems and
issues get handled in the required way. Contrary to this Csikszentmihalyi and Larson (2014),
stated that the organisation must use the different methods besides this to attain more
accuracy for the data and information. The quantitative method can also be used which is
more reliable and accurate than the used methods.
16

LO3
P5 Analyse research and data using appropriate tools and techniques
Theme 1: Diageo has effectively introduced digital technologies for its operations.
Yes No
0
2
4
6
8
10
12
14
16
15
5
Interpretation: After gathering the information or data from 20 respondents, it has been
analysed that 15 respondents are agreed with the statement and remaining 5 are not in favour
of a statement that is Diageo has effectively introduced the digital technologies for its
operations.
Theme 2: Yes, there is a transformation in company’s business activities or functions.
Yes No
0
2
4
6
8
10
12
12
8
17

Interpretation: From the 20 employees, it has been evaluated that 12 employees of the
Diageo company are agreed with the statement but on the other hand, 8 employees of the
business entity are not in support to the statement that is by implementing digital technology,
transformation is there in the business activities or function of company.
Theme 3: Functional areas are getting benefits from the use of technologies.
Highly Agree
Neutral
Disagree
Highly
Disagree
0 2 4 6 8 10 12
10
1
3
6
Interpretation: After filling the questionnaire from 20 employees, it has been depicted that
10 are highly agreed with the statement, 6 highly disagrees, 3 disagrees and 1 employee is
neutral from the statement that is functional areas assist in getting maximum benefits from
the use of technologies
Theme 4: Diageo beverage company has faced due to the implementation of digitalised
techniques.
18

Positive
Negative
No Changes
0 2 4 6 8 10 12 14
14
5
1
Interpretation: From 20 employees, 14 employees are in support to the positive changes in
the company after implementing the digital technique, 5 employees are in support to negative
changes and 1 employees is a support to no change in the company after executing the digital
technique. This analysis helps in identifying that implementing or executing the digital
technology help in analysing the positive impact on the company and assist in raising the
level of productivity.
Theme 5: Increment in profit and expansion of market share are the benefits which are
gained by Diageo company.
Profit Development Market Shares
0
1
2
3
4
5
6
7
8
8
4
8
Interpretation: It has been identified that 8 employees of the company are in favour of
increment in the level of profit, 4 are in support to development and 8 employees are agreed
19

with the expansion of market shares. The main benefit which Diageo company is attained by
implementing or executing the digital technology includes expansion of market share as well
as increase the level of profitability.
Theme 6: High turnover of employees is the issue which is confronted by the company.
High Turnover of employees
Less contribution of employees
Demoralised workforce
0 1 2 3 4 5 6 7 8 9
9
5
6
Interpretation: It has been analysed that from 20 employees, 9 employees of the company
are agreed with the high turnover of employees, 5 are in support to less contribution of
employees and 6 staff members are agreed to the demoralised workforce. The main issue
which is confronted by the company is a high turnover of the employees at the time of
implementing the digital technology.
20

M3 Evaluate the selection of appropriate tools and techniques for accuracy and
authenticity to support and justify recommendations
The managers and employees of the Diageo company need to conduct the effective research
by using appropriate tools and techniques. Research is the essential tool which helps in
making the progress in the functional and operational areas. If the researcher is not
conducting systematic research, then there would be a little progress. Research is the attempt
to discover, develop or improve as well as verify the knowledge (Sagar, and Saha, 2017).
Research is the intellectual process that has improved according to the variations in the
purpose along with the research which depends on truth. If employees conduct the effective
research, then this will help in identifying the issues or problems which they are facing at the
time of implementing the digital technologies. According to that, they have to identify the
solutions so that all the hurdles or problems may be resolved.
It is necessary that for conducting or organising the best research, then they have to use
appropriate tools or techniques to gather or analyse the information. For data collection,
researcher adopts the primary and secondary source both. The primary source is the source
which helps to gather the first-hand information by preparing the questionnaire, focus group
or interview. Another source is a secondary source, which assists the researcher in gathering
the second-hand information from journals, articles, online websites and so on. This research
is on qualitative technique and it is based on the thematic analysis (Mertens, 2014). Along
with this, the researcher should adopt appropriate research design which is helpful in
conducting effective research. In this research, researcher of Diageo company should adopt
descriptive research which helps in delivering the effective description of the implementation
of digital technology.
21

P6 Communicate appropriate recommendations as a result of research and data
analysis to draw valid and meaningful conclusions
From the above-presented study, it has been concluded that companies need to spend more
time to resolve the issues or problems of employees which they are facing at the time of
implementing or executing the digital technology and these issues may resolve by conducting
the research in the workplace. The important or essential part of research is to able to
evaluate, apply and made a conclusion from the information. At the time of implementing
digital technology, manager of Diageo company need to conduct market research so that so
that technology implement in a proper manner. Then they have to deliver training to the staff
members so that they cannot face any hurdle in doing the work on digital technology and by
that they can deliver effective services to the consumers. It is necessary that they have to
adopt the appropriate and best strategy which helps them in attaining the pre-decided goals
and objectives.
When they are conducting the market research, then it helps in identifying the needs and
requirements of consumers as well as trends which are running in the market as it helps in
offering the innovative products and services to them which help in boosting the level of
consumer satisfaction and this will assist in increasing the sales Diageo company. It is a duty
of manager that need to gather the actual and correct information and then it should be
transferred to the employees in the actual manner as it succours in raising the level of
operational activities as well as productivity. Along with this, it assists in enhancing the value
of the products and services in the competitive market. In this research, the researcher needs
to adopt an effective technique which assists in resolving the issues as well as they have to
manage the time while doing the operational activities in the better manner and by that they
can attain the success and meet the goals and objectives.
22

D2 Critically evaluate and reflect on the project outcomes, the decision-making process
and changes or developments of the initial project management plan to support
justification of recommendations and learning during the project
In the lights of Kerzner and Kerzner (2017), it has been analysed that management of the
project is necessary for the business entity as it helps in increasing the knowledge, skills as
well as managing the time to complete the operational activities. There are some areas which
require the best and effective knowledge in managing the project includes the management of
integration, time, schedule along with the costs. Moreover, it is necessary that at the time of
delivering effective products and services to the consumers, quality need to maintain which
assist them in boosting the level of consumer satisfaction. In implementing the digital
technology, human resource of the company should manage their actions as well as may do
effective announcement (Kerzner and Kerzner, 2017). They have to take more risk which will
help them in generating more revenue. Implementation of digital technology help business
entity in attaining best results that is an increase in sales or generating the revenue.
As stated by Kerzner (2018), it has been analysed that according to the project outcome so
that they can make the effective decision on the behalf of the company as well as consumers.
If they are facing any problem then they have to make the changes in the management plan
which assist in development. At the time of managing the project that is implementation or
execution of digital technology, manager of Diageo company need to adopt appropriate tools
and techniques which include expert judgements or they can conduct the meetings as well. In
the lights of Martinelli and Milosevic (2016), it has been analysed that this will help them in
raising the level of knowledge along with the learning at the time of completing the project.
The manager of the business entity should manage the stakeholders and it is essential to
categorize the shareholders and they arise as well as change the project which is a success
factor. The manager or employees of Diageo company should maintain the relationship and
do an effective conversation between the stakeholders and project. They may use an
appropriate technique for managing the time such as set the work breakdown structure.
23

LO4
P7 Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance
The main mission is to implement digital technology in the Diageo company and the manager
of the business entity need to make the effective plan so that they can perform well. It is
necessary that they have to manage the time along with the resources so that any type of issue
cannot face by them. At the starting of work, it is necessary that they have to set the aims and
objectives and to achieve them, they have to do innovation in their existing products or may
launch new and updated products and services to the consumers (Borich, 2016). This will
help in delivering the consumer satisfaction and on the basis of that company can increase the
value of their products as well as services. This will assist in delivering the maximum
opportunity to the employees of the company so that they can boost the level of the recital.
It is required that manager needs to recognize and analyse the problem of staff members as
well as need to analyse the situations and according to that training should be offered to the
employees which help them in increasing the knowledge and skills and this will assist in
meeting the goals and objectives. Along with this, it assists the company in increasing their
value in the competitive market. At the time of implementing new technology, the manager
needs to deliver proper and effective guidance to them so that they can work in the best way
and deliver products according to consumer need as it assists in increasing the productivity
(Collins, 2017). When they are doing the execution or implementation, then they have to
utilise available resources in a proficient way. After implementation of technology, they have
to manage all the activities by preparing the schedule or work breakdown structure so that
workload can manage which will help in completing the project in a decided time and by that
they can earn more revenue.
24

M4 Evaluate the value of the project management process to meet the stated objectives
and support own learning and performance
The administration of plan helps the business entity in creating the value in the competitive
market. Along with this, it also assists in meeting the goals and objectives which are pre-
decided. For the project management, there are four phases which are helpful includes the
planning, build-up, implementation and close out. From planning, the manager can identify
the issues as well as identify the stakeholders which invest more amount in the business
entity and by that company can deliver better products and maximise the profit. Another step
is build up which assist in assembling the team as well as plan the assignments, then on the
basis of schedule and budget need to be prepared (Smith and Dodds, 2017). After building
up, the implementation needs to be done and in this, monitor and control the process and then
progress need to report and at last, all the problems should be managed. The last step is
closeout which aids in handling the end matters. This help in evaluating and analysing the
project performance as well as close the project.
Organisational performance is subjective in nature and management of project depends on the
evaluation as well as monitoring of organisational performance. There are diversified
stakeholders which belong to the diversified units and that are having different culture as well
as values. Operational activities which are associated to project management performs the
various functions which assist in creating the appropriate value (Phillips and Phillips, 2016).
The employees and managers of the company need to put more efforts which succour in
determining and analysing the organisational activities which had a longstanding pursuit in
the number of disciplines. The conceptual approach which is categorised into different parts
which are a return on investment, balance scorecard metrics as well as organisational
competency approach. If the manager of Diageo company using the appropriate process of
project management, then this will help in attaining the goals and objectives.
25

Conclusion
From the research stud, it can be concluded that the company is effectively performing all its
operations in the required manner which is assisting it to get enhanced in the market. The
organisation is able to use the digital technology it is getting many competitive benefits in the
market. It is also being analysed that there are various issues and problems that are been
faced by the company which by the information gathered and the suggestions provided can be
managed appropriately. The research stud has considered lots of things like the effective
project management process which will help in making the research more intense and
valuable. The project plan and schedule has also been made where the detail information that
will be done in the project has been displayed and the time frame with the help of Gantt chart
has also been shown in the study. Several benefits have been determined through the data
collected with the help of questionnaire method.
26

References
1. Borich, G.D., 2016. Observation skills for effective teaching: research-based
practice. Routledge.
2. Brynjolfsson, E. and McAfee, A., 2012. Race against the machine: How the digital
revolution is accelerating innovation, driving productivity, and irreversibly
transforming employment and the economy. Brynjolfsson and McAfee.
3. Collins, H., 2017. Creative research: the theory and practice of research for the
creative industries. Bloomsbury Publishing.
4. Csikszentmihalyi, M. and Larson, R., 2014. Validity and reliability of the experience-
sampling method. In Flow and the foundations of positive psychology (pp. 35-54).
Springer Netherlands.
5. Daim, T.U., Ha, A., Reutiman, S., Hughes, B., Pathak, U., Bynum, W. and Bhatla, A.,
2012. Exploring the communication breakdown in global virtual teams. International
Journal of Project Management, 30(2), pp.199-212.
6. Jaime, A., Blanco, J.M., Domínguez, C., Sánchez, A., Heras, J. and Usandizaga, I.,
2016. Spiral and project-based learning with peer assessment in a computer science
project management course. Journal of Science Education and Technology, 25(3),
pp.439-449.
7. Jisc, 2014. Product based planning. [Online]. Jisc. Available at:
https://www.jisc.ac.uk/guides/project-management/product-based-planning.
[Accessed: 10th March 2018].
8. Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to
planning, scheduling, and controlling. John Wiley & Sons.
9. Kerzner, H., 2018. Project management best practices: Achieving global excellence.
John Wiley & Sons.
10. Martinelli, R.J. and Milosevic, D.Z., 2016. Project management toolbox: tools and
techniques for the practicing project manager. John Wiley & Sons.
11. Mertens, D.M., 2014. Research and evaluation in education and psychology:
Integrating diversity with quantitative, qualitative, and mixed methods. Sage
publications.
12. Nayak, D., Malla, S.K. and Debadarshini, D., 2012. Improved round robin scheduling
using dynamic time quantum. International Journal of Computer Applications (0975–
8887) Volume.
27

13. Neuman, W.L., 2013. Social research methods: Qualitative and quantitative
approaches. Pearson education.
14. Phillips, J.J. and Phillips, P.P., 2016. Handbook of training evaluation and
measurement methods. Routledge.
15. Sagar, K. and Saha, A., 2017. Qualitative usability feature selection with ranking: a
novel approach for ranking the identified usability problematic attributes for academic
websites using data-mining techniques. Human-centric Computing and Information
Sciences, 7(1), p.29.
16. Serra, C.E.M. and Kunc, M., 2015. Benefits realisation management and its influence
on project success and on the execution of business strategies. International Journal
of Project Management, 33(1), pp.53-66.
17. Smith, B. and Dodds, B., 2017. Developing managers through project-based
learning. Taylor & Francis.
18. Venkatesh, V., Thong, J.Y. and Xu, X., 2012. Consumer acceptance and use of
information technology: extending the unified theory of acceptance and use of
technology. MIS quarterly, pp.157-178.
19. Young, T.L., 2013. Successful project management (Vol. 52). Kogan Page Publishers.
28

Appendix 1
Project Logbook
Name and Id:
Project title: How digital technology has transformed business activities, e.g.
operations, marketing, accounting, and HR.
WEEK 1 (1.1.2018-7.1.2018 )
Your progress
What have you completed?
In the first week, the topic has been got proposed.
Did you fulfil task requirements?
Yes, the task has been effectively performed where all the requirements were made
performed.
Are you on track and within deadlines set?
Yes, the deadlines were met appropriately and were everything thing was on the right
track
Did you need to make any changes to your project management plan?
No, the plan was very effective and suitable hence there was no need for any
modification.
Risks and issues
Did you identify risks/issues with a lack of skills required for undertaking
research/tasks?
Yes, initially as all are very new to the project faced issue to get started as no one having
any prior knowledge or experience about the research.
Did you identify any additional risks/issues that have an impact on the project
management plan?
The additional risk was about the coordination and team working
What barriers did you face?
29

The organisation of all the requirements were the major barriers.
How did you overcome them?
The strategies were made and the tasks were planned to be done as per the skills and
knowledge pertained by the people involved.
New ideas and change of project direction
Are you considering to change your project direction? If yes, provide details.
No, there is not thought to change any of the plan and its working.
Tasks planned for next week
Which tasks are a priority?
The next task in the coming weak will be to manage the working and to make standards so
that any issues can be met appropriately.
Have you set aside sufficient time for completion?
Yes.
Project plan status to date
Behind On time Ahead
Comments from tutor (To be addressed by student)
Comments: The tutor asked to do the work on time
Name: Yannick Fansi Date:
30

Name and Id:
Project title: How digital technology has transformed business activities, e.g.
operations, marketing, accounting, and HR.
WEEK 2 (8.1.2018-14.1.2018 )
Your progress
What have you completed?
In this time frame, the aim and the research objectives have been accomplished.
Did you fulfil task requirements?
Yes, the task was get done appropriately and attained all the necessary requirements.
Are you on track and within deadlines set?
Yes, the work was all on track and deadlines were considered to be met at the set time.
Did you need to make any changes to your project management plan?
No.
Risks and issues
Did you identify risks/issues with a lack of skills required for undertaking
research/tasks?
Yes, the researchers were not as skilled as to be a part of the study as there is various depth
study is required so that the project get success.
Did you identify any additional risks/issues that have an impact on the project
management plan?
No
What barriers did you face?
The time constraint was the major barrier coming from the study.
How did you overcome them?
Strategizing and prioritising the work as per its significance.
New ideas and change of project direction
Are you considering to change your project direction? If yes, provide details.
No.
31

Tasks planned for next week
Which tasks are priority?
The secondary source of information will be gathered in the coming week.
Have you set aside sufficient time for completion?
Yes.
Project plan status to date
Behind On time Ahead
Comments from tutor (To be addressed by student)
Comments: Aim is the main concern to be accomplished hence do proper
research and gathered appropriate information.
Name: Yannick Fansi Date:
32

Appendix. 2
Performance Review
Performance Review
•What was the project supposed to accomplish?
The main concern of the study is to determine the importance of digital technology at
the present time.
•Did the project succeed in its aims? How do you know? Specifically, please
outline any evaluation and assessment undertaken.
Yes. The information gathered supported to understand the aim get attained
•What things do you think worked well and why? Evaluate all aspects of the
project (e.g. initial inception, project activities and project outcomes) from a
range of perspectives.
The plan that has been made was very effective and supported in performing well.
•What problems emerged during the project and how were they tackled? Was
there timely identification of issues and resolution during the project process?
The management of the time and resources were the major issues which got to know
while starting the project.
•What did you learn from undertaking the project?
I come to know many things also with its assistance the skills and knowledge got
enhanced.
•How would you rate your performance as Project Manager?
8.5 out of 10.
•What strengths and weaknesses of your performance did you identify?
The biggest weakness was the knowledge and untrained people and strength is
coordination and proper communication
•How will this inform and support your continuous professional development?
The study helps in getting various information and I could be able to enhance the skills
and knowledge. This is very useful as in future and for continuous development theses
learning will guide me a lot.
33