Digital Transformation in Business: A Case Study of Michael Kors Holdings Limited

How digital technology has transformed business activities, e.g. operations, marketing,
accounting and HR.

Table of Contents
Task 1.........................................................................................................................................4
Establish the aims, objectives and timeframes based on the chosen theme...............................4
1.1 Aims and objectives of the project.......................................................................................4
Task 2.........................................................................................................................................8
Conduct small scale research, information gathering and date collection, generating the
knowledge to support the project...............................................................................................8
2.1 Carry out small-scale research by applying qualitative and/or quantitative research
methods appropriate for meeting project aims and objectives...................................................8
2.2 Evaluate the accuracy and reliability of different research methods applied.......................9
2.3 Critically evaluating the project management process and appropriate research
methodologies applied (D1).....................................................................................................10
Task 3.......................................................................................................................................11
Present the project and communicate appropriate recommendations based on meaningful
conclusions drawn from the evidence findings and/or analysis...............................................11
3.1 Analyze research and data using appropriate tools and techniques...................................11
3.2 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions...................................................................................11
4.1 Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance.........................................................................................................12
4.2 Evaluate the value of the project management process and use of quality research to meet
stated objectives and support own learning and performance.................................................13
Reference..................................................................................................................................15
Appendix:.................................................................................................................................16

Task 1
Establish the aims, objectives and timeframes based on the chosen theme
1.1 Aims and objectives of the project
Aim of the project
The aim of the project is to investigate the used of digital technologies and their impact on
business activities of Michael Kors Holdings Limited.
Objective of the project
The objectives of the project are as follows:
 To investigate the digital technologies those are being used by Michael Kors
Holdings Limited.
 To examine the impact of each digital technologies on respective business activities
of Michael Kors Holdings Limited.
 To analyze the overall impact of digital technologies on different business activities
 To provide suitable recommendations to Michael Kors Holdings Limited in order to
improve the implementation of digital technologies
1.2 Produce a project management plan that covers all the aspects of cost, scope, time,
quality and resources
A survey has been done in order to ensure the impact that the digital technology has affected
the business activity of Michael Kors Holdings limited. A detailed project management plan
is carried out that covers all the aspects of the cost, scope time, quality and the
communication risk and the resources of the business organization. Huge number of
technologies has developed nowadays. In the way of conducting any business, the digital
technology has a huge impact and great revolution in this field. In order to keep all the
records about the implementation of digital technology in the company in all the aspects like

administration, storage, production, distribution in all the business activities like operational
management, marketing, human resource and accounting and financing department of the
business organization.
Activities Time (Hours) Cost/hour
($)
Total
Cost ($)
On site survey 168 70 11760
Telephonic survey 240 12 2880
Survey through emails and fax [phone]
Personal interview 12 20 240
Total 16380
Table 1: Performance, cost and time objectives
The above table mentions the cost and time taken to complete all the procedures like on-site
survey, telephonic survey, survey through emails and fax, which have been done by the
researcher in order to gain information about the business company and how the digital
technology has influenced all the business activities of Michael Kors Holding Limited.
Personal interview with some of the managers have also been conducted by the researcher to
have a double assurance of the records and previous phase of the company.
The scopes of the project can be categorized as included scope and excluded scope.
Included scope helps in analyzing the impact of the digital technology in the business
activities of the Michael Kors Holdings Limited. The included scope also helps to analyze the
customer satisfaction level that the customers have obtained from the Michael Kors Holdings
Limited. Included scopes are generally the scope that is included within the project.
Excluded scope helps to understand how the digital technology has highly influenced the
entire industry and the excluded scope is also capable to analyze the level of the customer
satisfaction from the total industry that is the entire huge retail industry. Generally, the
excluded scopes are those which are not mentioned within the project (Crane et al., 2015).
1.3 Produce a work breakdown structure and a Gantt chart providing the timeframes
and stages for the completion