Digital Transformation in Business: A Case Study of Michael Kors Holdings Limited

This project investigates the impact of digital technologies on the business activities of Michael Kors Holdings Limited. It examines the use of digital technologies in operations, marketing, accounting, and HR, analyzing their influence on efficiency, customer engagement, and overall business performance. The research employs both quantitative and qualitative methods, including surveys and interviews with company employees and managers. The findings highlight the significant role of digital technologies in driving business growth and customer satisfaction. The project concludes with recommendations for Michael Kors Holdings Limited to further leverage digital technologies for sustainable organizational performance.

How digital technology has transformed business activities, e.g. operations, marketing,
accounting and HR.

Table of Contents
Task 1.........................................................................................................................................4
Establish the aims, objectives and timeframes based on the chosen theme...............................4
1.1 Aims and objectives of the project.......................................................................................4
Task 2.........................................................................................................................................8
Conduct small scale research, information gathering and date collection, generating the
knowledge to support the project...............................................................................................8
2.1 Carry out small-scale research by applying qualitative and/or quantitative research
methods appropriate for meeting project aims and objectives...................................................8
2.2 Evaluate the accuracy and reliability of different research methods applied.......................9
2.3 Critically evaluating the project management process and appropriate research
methodologies applied (D1).....................................................................................................10
Task 3.......................................................................................................................................11
Present the project and communicate appropriate recommendations based on meaningful
conclusions drawn from the evidence findings and/or analysis...............................................11
3.1 Analyze research and data using appropriate tools and techniques...................................11
3.2 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions...................................................................................11
4.1 Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance.........................................................................................................12
4.2 Evaluate the value of the project management process and use of quality research to meet
stated objectives and support own learning and performance.................................................13
Reference..................................................................................................................................15
Appendix:.................................................................................................................................16

Task 1
Establish the aims, objectives and timeframes based on the chosen theme
1.1 Aims and objectives of the project
Aim of the project
The aim of the project is to investigate the used of digital technologies and their impact on
business activities of Michael Kors Holdings Limited.
Objective of the project
The objectives of the project are as follows:
 To investigate the digital technologies those are being used by Michael Kors
Holdings Limited.
 To examine the impact of each digital technologies on respective business activities
of Michael Kors Holdings Limited.
 To analyze the overall impact of digital technologies on different business activities
 To provide suitable recommendations to Michael Kors Holdings Limited in order to
improve the implementation of digital technologies
1.2 Produce a project management plan that covers all the aspects of cost, scope, time,
quality and resources
A survey has been done in order to ensure the impact that the digital technology has affected
the business activity of Michael Kors Holdings limited. A detailed project management plan
is carried out that covers all the aspects of the cost, scope time, quality and the
communication risk and the resources of the business organization. Huge number of
technologies has developed nowadays. In the way of conducting any business, the digital
technology has a huge impact and great revolution in this field. In order to keep all the
records about the implementation of digital technology in the company in all the aspects like

administration, storage, production, distribution in all the business activities like operational
management, marketing, human resource and accounting and financing department of the
business organization.
Activities Time (Hours) Cost/hour
($)
Total
Cost ($)
On site survey 168 70 11760
Telephonic survey 240 12 2880
Survey through emails and fax [phone]
Personal interview 12 20 240
Total 16380
Table 1: Performance, cost and time objectives
The above table mentions the cost and time taken to complete all the procedures like on-site
survey, telephonic survey, survey through emails and fax, which have been done by the
researcher in order to gain information about the business company and how the digital
technology has influenced all the business activities of Michael Kors Holding Limited.
Personal interview with some of the managers have also been conducted by the researcher to
have a double assurance of the records and previous phase of the company.
The scopes of the project can be categorized as included scope and excluded scope.
Included scope helps in analyzing the impact of the digital technology in the business
activities of the Michael Kors Holdings Limited. The included scope also helps to analyze the
customer satisfaction level that the customers have obtained from the Michael Kors Holdings
Limited. Included scopes are generally the scope that is included within the project.
Excluded scope helps to understand how the digital technology has highly influenced the
entire industry and the excluded scope is also capable to analyze the level of the customer
satisfaction from the total industry that is the entire huge retail industry. Generally, the
excluded scopes are those which are not mentioned within the project (Crane et al., 2015).
1.3 Produce a work breakdown structure and a Gantt chart providing the timeframes
and stages for the completion

Task Number Activity name
Analyze the impact of digital technologies on business activities
1 Stating the aims, objectives and timeframes of the project.
1.1 Identification of aim of the project
1.2 Objectives of the project
1.3 Performance, cost and the time
1.4 Describing the excluded and included scope of the project
2 Conducting survey and interview
2.1 Selecting sample size
2.2 Developing survey and interview questions
2.3 Gathering responses and analysis
2.4 Obtaining result
3 Finalizing the report
Table 2: Work breakdown structure
Schedule of the project
Tas
k
Activity Name Start date Duratio
n (days)
End Date
Analyze the impact of digital technologies
on business activities
02-01-2018
90 02-04-2018
1 Stating the aims, objectives and
timeframes of the project.
02-01-2018 10 12-01-2018
1.1 Identification of aim of the project 12-01-2018 15 27-01-2018
1.2 Objectives of the project 27-01-2018 5 01-02-2018
1.3 Performance, cost and the time 01-02-2018 14 15-02-2018

1.4 Describing the excluded and included scope
of the project
15-02-2018 45 01-04-2018
2 Conducting survey and interview 15-02-2018 5 20-02-2018
2.1 Selecting sample size 20-02-2018 20 12-03-2018
2.2 Developing survey and interview questions 12-03-2018 15 27-03-2018
2.3 Gathering responses and analysis 27-03-2018 5 01-04-2018
2.4 Obtaining result 01-04-2018 1 02-04-2018
3 Finalizing the report 12-01-2018 15 27-01-2018
Table 3: Project Schedule
Gantt chart
Stating the aims, objectives and timeframes of
the project.
Identification of aim of the project
Objectives of the project
Performance, cost and the time
Describing the excluded and included scope of
the project
Conducting survey and interview
Selecting sample size
Developing survey and interview questions
Gathering responses and analysis
Obtaining result
Finalizing the report
31/12/2017 19/02/2018 10/04/2018 30/05/2018
Start date
Duration (days)
End Date
Figure: Gantt Chart

Task 2
Conduct small scale research, information gathering and date collection, generating the
knowledge to support the project
2.1 Carry out small-scale research by applying qualitative and/or quantitative research
methods appropriate for meeting project aims and objectives
Here, a research is done in both quantitative and qualitative methods of data collection. In
quantitative analysis, the researcher conducted a survey where they collected information
from 100 of the employees of the business organization. While, in the qualitative method, the
researcher have conducted personal interview with three managers of Michael Kors Holdings
Limited.
The quantitative data collection
Q1: what are the digital technologies that your company has implemented?
Options Number of
respondents
Total number of
employees
Percentage of
respondents
Cloud computing 15 100 15
Email 20 100 20
Tablets 15 100 15
Digital assistants 30 100 30
EMV chip cards 20 100 20
Finding and analysis
Michael Kors Holdings Limited has implemented the method of cloud computing in the
business, which helps the business organization to maintain and manage the complex
environment and the cloud computing method helps the company to support all the new
initiatives for the near future. The Michael Kors Holdings Limited has installed various
tablets inside the stores, which helps the customers within different useful information.
Customers can purchase the products easily and can browse and collect all the necessary
information that will meet their requirements.
Q2: How far do you agree that the implementation of digital technology has helped
marketing activities of Michael Kors Holdings Limited?

Options Number of
respondents
Total number of
employees
Percentage of
respondents
Strongly agreed 35 100 35
Agreed 40 100 40
Neutral 18 100 18
Disagreed 15 100 15
Strongly disagreed 12 100 12
Finding and analysis
Michael Kors Holdings Limited has reduced the budget on the marketing plans for benefit.
According to the survey, the researcher got to know that maximum employees of the business
organization agree with the fact that the implementation of the new idea of digital technology
has been better for the business activity and the outcome. To always stay on the top of the
industry, Michael Kors Holdings Limited need to use the digital technology and take
advantage from the same.
The qualitative data collection
Q1: How the use of digital technologies is important in Michael Kors Holdings Limited?
The all new digital technology is the only way that will help the customers connect with the
organization and understand their respective requirements. If the company uses all the digital
technologies as already mentioned before, then it will be highly beneficial both the profit of
the business as well as the number of customers will also increase. The digital technology
helps the customers with customized offers ad they can easily shop from their preferred
location and the online payment option is one of the most important and useful thing that will
have a huge impact in the life of people an the company will gain from this scheme. The
retailers have been offered great opportunity in the evolution of the digital technology, for
interacting with the customers and to fulfil the needs of the target audience. Thus, the
implementation of digital technology is very important for Michael Kors Holdings Limited.
2.2 Evaluate the accuracy and reliability of different research methods applied
A small scale research has been carried out in order to meet the objectives of the research. In
this research, data and information have been collected from various sources. Both

quantitative and qualitative methods of data collected have been applied to collect and gather
information about how the digital technology has influenced the Michael Kors Holdings
Limited. The accuracy and the reliability of these mentioned research methods that have been
applied are evaluated here. Hundreds of the employees have been personally visited by the
researcher on the location of the store and the researcher have collected information from the
employees and the researcher came to know that hoe the digital technology have influenced
the Michael Kors Holdings Limited. So, this was all about the quantitative method by which
the researched have collected data about the company. Now, coming to the qualitative data
collection method, the researcher visited and conducted personal interviews with three of the
managers of Michael Kors Holdings Limited and get the clear idea and knowledge in a vivid
way about how the introduction and the implementation of the digital technology have had a
great influence on the company and how the new and vast digital technology have changed
the perception of people about the company, Michael Kors Holdings Limited. After
collecting information from the managers of the company, the researcher came to know that,
the senior managers of the Michael Kors Holdings Limited think that they have a strong
customer database and the employees of the company are loyal, due to this reason the
managers are proud and the company is also proud for having such employees and people
connected to it.
2.3 Critically evaluating the project management process and appropriate research
methodologies applied (D1)
The researcher have implemented the process of quantitative and qualitative data collection
method to bring out the most possible and suitable outcome. They have personally visited
and continued the onsite survey and collected information from hundreds of the employees
about how the digital technology have influenced the life of the people connected to Michael
Kors Holdings Limited. This method was not efficient, so the researcher on the other hand,
have carried out the qualitative method of data collection, in which they have conducted
personal interviews with the managers of Michael Kors Holdings Limited and collected the
most important and correct data about the high impact of digital technology that have highly
affected the business organization.

Task 3
Present the project and communicate appropriate recommendations based on
meaningful conclusions drawn from the evidence findings and/or analysis
3.1 Analyze research and data using appropriate tools and techniques
After the analysis of data and records, the researchers concluded that the implementation of
the digital technology is highly beneficial for Michael Kors Holdings Limited. This change in
technology has highly affected the business company. According to the survey report, it has
been concluded that the implementation of the digital technology have a great influence on
the business organization. The Michael Kors Holdings Limited has managed the operation of
the company in a very efficient manner. The scenario has been concluded that the employees
and all other person connected with the business organization are highly satisfied with the
new digital technology. The digital technology has helped all the employees to do their
respective work in the easiest way. The new digital technology have helped the customers to
know about the Michel Kors holdings Limited in a very detailed manner and the option of
online marketing that the company have provided under the influence of the digital
marketing, is helping the customers a lot. They can do the shopping from the most suitable
and relaxing place of their choice and they do not have any need to visit to the retail store
physically. Along with the online shopping option, the online payment facility is also
included, which is also highly beneficial both for the customers and the company as well.
The customers can relax back at their home and can get their products at the doorstep. The
online shopping and the online payment option are very high in demand as it has helped the
customers in the purchasing method.
3.2 Communicate appropriate recommendations as a result of research and data
analysis to draw valid and meaningful conclusions
Almost all of the business organization have implemented and incorporated the trending new
digital technology. The efficiency of Michael Kors Holdings Limited has been improved by
the implementation of the digital technology. Among all the business organization, a huge
competition has been created. Thus, the introduction and the implementation of the digital
technology have helped Michael Kors Holdings Limited have been helping the business
organization to have advantages in the competitive field too. Michael Kors Holdings Limited

is providing a entire new and superior quality of products to the target audience rather the
customers, under the influence of the digital technologies. The introduction of the method of
online purchasing have helped the customers to browse about the company and all the
products and they do not have to visit the retail store physically rather they can order from
home or any other location of their choice. The researcher recommend to Michael Kors
Holdings Limited that they have to improve themselves and have to grab more and more
opportunities for all the customers, employees and all the stakeholders and shareholders.
Michael Kors Holdings Limited should have to focus on improving the digital channels of
the company in order to stay up to date always with the new emerging digital technologies
and also be able to know about the customer trends and can respond to all the customers and
meet the requirements of the consumer (Halme and Rissanen, 2015).
3.3 Evaluating the selection of appropriate tools and techniques for accuracy and
authenticity to support and justify recommendations (M3)
The tools and techniques that have been applied by the researcher are completely accurate in
order to get the information about how the digital technology has influenced the Michael
Kors Holdings Limited. The researchers have selected those tools and have implemented the
techniques that have been already mentioned above. The most suitable techniques have been
implemented to achieve the objectives.
Task 4: Reflecting on the value gained from conducting the project and its usefulness to
support sustainable organisational performance (LO3: P7, M4, & D2)
4.1 Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance
The value of undertaking the research by the researcher to meet the objectives of the research
and to meet all the requirements of the learning outcomes and the performance carried out
through the entire research is mentioned as follows:
Analytical skill:
How I have developed the research work: I acquire a very good analytical skill and with the
help of that skill, I have completed the analysis and the entire research in the most effective
way.

What I need to do to develop further in this area: To make a more efficient research work, I
need to acquire some more knowledge and apply few more techniques which will be
applicable in the suitable situations.
Research skill:
How I have developed the research work: My research skills are also very good. By using
various techniques and methods, I have completed the survey and the records and data that I
gathered is true and is highly beneficial to give recommendation to the organization.
What I need to do to develop further in this area: I have to learn more research techniques
and implement them so that the outcome will be much more effective.
Communication skill:
How I have developed the research work: I have excellent communication skill and that
helped me in achieving this result.
What I need to do to develop further in this area: I already have excellent communication
skill, still to reach the extreme high level, I need to do further more studies.
Budget planning:
How I have developed the research work: I have planned the entire budget of the project in a
very effective manner and more or less the actual budget was same as the proposed budget.
What I need to do to develop further in this area: I have to read more and more journals and
books to get clear and vast idea about the planning of budget for any project.
4.2 Evaluate the value of the project management process and use of quality research to
meet stated objectives and support own learning and performance
The values that are gained from conducting the project work are useful. A quality research
has been conducted on order to ensure the needs of the organization and to meet the
objectives that are stated and to own the learning outcomes. The project management process
included the analytical skill of the researchers, the research skill by which they can carried
out the entire research activity, the project planning, communication skill, the report writing
capability of the researcher, the skill of team building is another important factor, the
planning for the budget has also been done by the researcher. The researcher have analyzed

the risk of the assessment and recommended accordingly. The negotiation skill of the
researcher is also included and ultimately monitoring the progress has been one of the most
important aspects that the researcher needs to take under consideration while carrying out the
research work.
4.3 Critically evaluating and reflecting on the project outcomes, the decision-making
process and changes or developments of the initial project management plan to support
justification of recommendations and learning during the project (D2)
A critical evaluation has been done in order to evaluate and reflect on the outcomes of the
project. The decision making of the researcher and the changes or any other developments or
correction that have to be taken under consideration for the development of the initial project
management plan have been evaluated critically with justified support and the
recommendations for the Michael Kors Holdings Limited have also been given. The
researcher have came to understand from the detailed survey that the implementation of the
digital technology in the Michael Kors Holdings Limited have been highly beneficial for the
business activities of the business organization as well as it has been highly beneficial for the
customers of the company. The recommendation that to be given to the business organization
is that the Michael Kors Holdings Limited should have to focus on improving the digital
channels of the business organization in order to always stay up to date with the new
emerging digital technologies and also be able to know about the customer trends and can
respond to all the customers of the company and meet the requirements of the consumer.

Reference
Halme, M. and Rissanen, A., 2015. The Influence of Finnish Culture on the Success of
Luxury Brands: Case Michael Kors.
Crane, A., Henriques, I., Husted, B. and Matten, D., 2015. Defining the scope of Business &
Society.

Appendix:
Project Logbook
Name:
Project title: How digital technology has transformed business activities, e.g. operations, marketing,
accounting and HR.
Date:
Update on weekly research/tasks achieved
Points to consider: What have you completed? Did you fulfill task requirements? Are you on
track and within deadlines set? Did you need to make any changes to your project management
plan?
Yes, I have completed the task and fulfilled all the task requirements. Yes I am on track and
submitted the task within the deadline. No change is required to make for the project
management plan.
Any risks and/or issues identified?
Points to consider: Did you identify risks/issues with a lack of skills required for undertaking
research/tasks? Did you identify any additional risks/issues that have an impact on the project
management plan?
The risk that has been analyzed is that there is a lack of few skilled employees in the company
who cannot cope up with the new digital technologies.

No, any additional risk have not been identified.
Problems encountered
Points to consider: What barriers did you face? How did you overcome them?
I faced the obstacle in the process of the research while conducting the onsite surveys and didn’t
get much responses in the initial stage.
New ideas and change of project direction
What have I learnt about myself this week?
Points to consider: How did I feel when I had to deal with tasks/problems? Did I find it useful to
complete the tasks? How well have I performed? What did I contribute? What can I improve on
next week? How might this learning apply in the future?
I feel extremely happy after the successful completion of the project. According to me, I have performed
excellent.
Tasks planned for next week

Points to consider: Which tasks are priority? Have you set aside sufficient time for completion?
Yes I have set aside sufficient and enough time for the completion of the research work.
Project plan status to date (on, ahead, behind)
on
Supervisor comments to address

Performance Review
What was the project supposed to accomplish?
The project was supposed to accomplish the fact that whether the implementation of the digital technology has been
beneficial for Michael Kors Holdings Limited or not.
• Did the project succeed in its aims? How do you know? Specifically, please outline any evaluation and assessment
undertaken.
Yes the project has succeeded to obtain the aims and objectives.
• What things do you think worked well and why? Evaluate all aspects of the project (e.g. initial inception, project
activities and project outcomes) from a range of perspectives.
Conducting of the personal interview with the manager of Michael Kors Holdings Limited is the main thing that have
worked well because that can provide sufficient information about the impact of digital technology in the business
organization.
• What problems emerged during the project and how were they tackled? Was there timely identification of issues
and resolution during the project process?
No such problems have emerged during the project.
• What did you learn from undertaking the project?
I have learned the ways how to carry on a research work and do a proper survey to obtain the required information
and meet the objectives.
• How would you rate your performance as project manager?
As a project manager, I would like to rate my performance as 9/10 scale.
• What strengths and weaknesses of your performance did you identify?
Strength is my high communication skill and the weakness is my weak negotiation skill.
• How will this inform and support your continuous professional development?
This project work will surely help in the continuous development of my profession.