How Chief Digital Officers Promote Digital Transformation in Travel Industry Name of the Student Name of the University

Running Head: TRAVEL INDUSTRY
Digital transformation in Travel industry
Name of the Student
Name of the University
Author Note

TRAVEL INDUSTRY
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Singh, A., & Hess, T. (2017). How Chief Digital Officers promote the digital transformation
of their companies. MIS Quarterly Executive, 16(1).
According to Singh & Hess (2017), the digital transformation in this evolving
technological world has benefited a wide range of industries. The transformation uses the
platform of social media or any other online platform with the aids of devices like mobiles,
embedded systems and analytics. These aims to enhance experience of the customer and provide
best probable services at the earliest time possible (Singh & Hess, 2019). The author have
discussed about the role of chief Digital office in every industry to implement digitalization that
has the responsibility to manage all the IT related activities in an organization. In the travel
industry, the travel packages and direct interaction of the customers are executed via the online
platform. It has enabled the travel companies to be more customer-centric. The digital activities
are more attracting to the customers than the tradition forms, the undertaken organization being
subsidiary of a global company travel company. The emergence of technology and digitalization
have accelerated the operations such as booking of tickets, hotel rooms, vehicles at the
destination. The customers can even see the hotel room in the three dimensional space and then
decide for the booking, the exact location of the travel seats are also shown through the aid of
technology (Enger, Sandvik & Iversen, 2015). The digital transformation is not only utilized by
the customers but also by the service providers. The preferences, choices and demand of the
customer are easily predictable and then specific services are provided. This has allowed to
retain them better and enhance their experience more.

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Gautam, B. P., Asami, H., Batajoo, A., & Fujisaki, T. (2016, August). Regional revival
through iot enabled smart tourism process framework (STPF): A proposal. In 2016 Joint
8th International Conference on Soft Computing and Intelligent Systems (SCIS) and 17th
International Symposium on Advanced Intelligent Systems (ISIS) (pp. 743-748). IEEE.
The concept of smart tourism is discussed in this article. Japan being a fastest growing
Country in the technological field have introduces the concept of smart city, which is built on the
basis of the emerging technologies like Iot. Similarly, tourism is also ignited by IoTs and ICTs.
The digital transformation have change the tradition ways of travel and tourism to the smart
tourism (Gautam et al., 2016). This transformation is effectively contributing to the economic
growth of the country. The management process and the frameworks have also change with new
approaches and methodologies. One of the effective way to boost up the economy of any country
is to incorporate smart tourism and connect the tourist with the country. The use of the ICT
devices that are basically created by IoTs are used for designing the functionalities of the
developed systems. The safety of the customers are taken to be most crucial and important aspect
to the management team of the service provider. STPF is used in order to monitor the activities
of the tourists and safety is established. The integrated approach of the utilization of ICT and IoT
is known as STPF. The use of virtual reality and Mixed Reality is propose for providing best
experience of comfort in all seasons (Шейх & Суюнчалиева, 2019). The availability of the
experience of all season can only be regulated by the effective use of ER, VR and similar
technologies. The knowledge about tourism is also shared with the concept of smart tourism. The
action plan to implement the technologies are needed to be made aware to the locals with regular
updates.

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Simić, I., & Matović, I. M. (2018, May). Digital transformation in the function of improving
the competitiveness of the Republic of Serbia in the tourism sector. In TISC-Tourism
International Scientific Conference Vrnjačka Banja (Vol. 3, No. 1, pp. 374-389).
The developing world is fueled by the transforming technologies and digitalization. The
application of the technologies and modernization of the existing technologies are implemented
in all the level of business. Similarly in the travel industry, they prosperously grow with the
digital transformation since its emergence. The contribution of travel and tourism in the
enhancement of the economy of the country have been significant when the technological
transformation have emerged (Simić & Matović, 2018). The Republic of Serbia have experience
it better with improvement in the competitiveness of the tourism field. The digitalization of the
business, active use of the devices, smart watches, instant messaging, notifications and services
centric to the consumers have allowed the industry to flourish better. The technologies used has
the aim of providing better orientation in the tourism field, better quality of service, delivery of
information effectively, better comfort provider and better servicing in the field. The satisfaction
of the tourist are the main aim of the travelling agencies with successful operations of the
organization. The customers are updated with instant e-mails and messaging in order to keep
them informed at the earliest time possible, keeping the transactional cost lower (Gunarekha,
2018). This way they build better customer relationship. The paper clearly show the statistics of
the quality and guidelines of the travel sector that digital transformation have caused. This also
describes that the scope of innovation is evident to take place with intensive digitalization of the
activities taking place in this industry.