Digital Transformation of Website

This report discusses the implementation of digital transformation of auction website for Everything But The House Company. It covers methodology, required skillsets, project specification, work breakdown structure, and outcome of the project.

Running head: DIGITAL TRANSFORMATION OF WEBSITE
DIGITAL TRANSFORMATION OF WEBSITE
Name of student
Name of university
Author’s note:

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DIGITAL TRANSFORMATION OF WEBSITE
Table of Contents
Introduction....................................................................................................................2
Discussion......................................................................................................................2
Methodology background..........................................................................................2
Required skillsets.......................................................................................................4
Project specification...................................................................................................7
Work breakdown structure.........................................................................................9
Outcome of the project.................................................................................................10
Bibliography.................................................................................................................11

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Introduction
This report aims to discuss the implementation of the digital transformation of auction
Website of Everything But The House Company for increasing their sales and the gain more
revenue. The proper methodology for the software development is provided in this report and
this report identifies the skillsets that are required for addressing the project in the terms of
the human resources and the potential requirement for the recruitment. A work breakdown
structure along with the project specification is provided in this report. Lastly, this report
concludes with the outcome for the concerned project.
Discussion
Methodology background
The waterfall web development is the structured and linear approach where any full
specification has been developed with the phases that includes the initiation, conception,
design, analysis, testing, construction, maintenance and implementation that are occurring in
order that was planned earlier (Mahadevan, Kettinger and Meservy 2015). The waterfall is
increasingly effective when the elements of the project are already in the place due to the
predictability. The sequential phases of the waterfall model are:
Requirements: the initial phase includes the understanding of the design, function of
the design and the purpose of the project. The input and output specifications or final product
are marked and studied (Patwardhan et al. 2016).
Designing of system: The specifications of the requirement from the first phase are
extensively studied in the phase and the preparation of the system design is done (Verma,
Bansal and Pandey 2014). The system design helps in the specification of the requirements of
system and the hardware and it also helps in the defining of the complete architecture of the

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system. Software code that has to be written in next stage has been created in the next step
(Edeki 2015).
Implementation: With the inputs from the system design, the development of the
system is done initially in the small programs called as units that are integrated in succeeding
stage (Kuhl 2014). Each of the stage has been developed and then it is tested for the
functionality that is referred as the unit testing.
Testing and integration: The units that have been developed in the phase of
implementation have been integrated in the system afterwards the unit testing (Banica et al.
2017). The designing of the software is done and it requires the constant testing of software
for discovering if any flaws or errors that might happen in the near future. The testing is
executed for preventing any kind of problems that might be faced by the client while the
installation of this software is being done (Mahapatra and Goswami 2015).
System deployment: As soon as the non-functional and the functional testing has been
executed, the deployment of the product is done in the environment of the customer or it
might be released in the market (Hameed and Oudah 2014).
Maintenance: This particular step is executed after the installation and it involves the
making of any kind of modifications to that system or any individual component for altering
the attributes or even enhance the performance (Stoica et al. 2016). The modifications might
arise due to the requests for change that are initiated by customer or any kind of defects that
are uncovered while the system is being presently utilised (Çulha and Doğru 2014). The
client is offered with the constant support and maintenance for this developed software.

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Required skillsets
The development of improved website includes the various tasks that is not possible
for one person to execute by their own. The skillsets that is required for the suitable team of
web development are:
Project manager: The team of web development requires the leader who would
assume the responsibility of making the crucial decisions and would pave the way for the
goal of the team (Erich, Amrit and Daneva 2014). In the development team of the website,
this position is commonly referred as the project manager and this is the individual who
controls the processes all through the project. The responsibilities of the project manager
includes the communication with customer, project scheduling and then providing the
estimates of time, planning accordingly the necessary efforts of human resource and the
allocation of the tasks, and the coordination of the joint work of all the team members (Dong
et al. 2017). The skillset that is most preferred for the project manager is the skills of
communication and effective leadership skills.
Project architect: The development of the website requires the extensive knowledge
about the various aspects of working of the website. Various kinds of information might
emerge from the various stages of the website modification (O'Connell 2014). The project
architect is tasked with the defining of the type of website that has to be modified. The
project architect could engage in discussion with the customer. On the basis of the
information that has been received by them, the appropriate kind of architecture that has to be
implemented is decided by them for the business needs of the customer that are increasing of
the sale of the real estates (Nebeling et al. 2014). Afterwards, the approving of the
architecture, the architecture could be employed part time but still it remains in charge of all
the other aspects related to the backend-frontend-database exchange of data and then later the
integration of the web app.

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UX/UI designers: Prior the implementation of the web design in the code by the
developers in the front-end, this is then manifested in the wireframes and the layouts (Cant
and Cooper 2014). And even prior this, the thorough research of the experience of the users is
then conveyed for understanding the expectations of future target audience of the web app. If
this information is not provided then the web application could fail in addressing the
requirements of the users (Inukollu et la. 2014). The skillset that is most helpful for the
individuals who are working in this field is the immense psychological and analytical skills,
open-mindedness along with the extensive skills of graphic designing.
Web developers: The website of any company comprises of two stages that are the
front end and the back end, it requires atleast one developer for creating the required tasks
individually (Lei et al. 2017). The front end developers are tasked with the creation of the
layout that are provided to these individual by the UI designers and then transform the static
images of the interface into complete functional web application. The back end developers
are majorly responsible for the creation of the server side of the web application and these
individual are required to be significantly proficient in the programming languages like the
Python, PHP, .NET and Java as these are the main tools that are required for modification of
the EBTH website (Goel and Vijay 2017). The developers of database in the development of
web app are commonly performed by the back-end developers.
Testing and QA specialists: The responsibility of the specialist of web quality
assurance is the ensuring of the approach to the QA on all the stages of the development, it is
crucial for launching the processes of QA at the initial phase of project (Larson and Tran
2014). The aspect of testing is moreover is done by the tester after the availability of the front
end is done. While the early scheduling is being done by project manager, it is recommended
to take into account that there might be issues that are associated with the experience of the
users and it could probably throw this project back (Lee et al. 2015). The skillset that is

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required for the QA specialists and the testing teams are the knowledge of the programming
language and the working of website coding.
There is a need for recruiting the QA specialists and the web developers team who
could perform the required coding of the website and implement the changes.

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Project specification
Project Name:
Modification of the EBTH website
Start Date:
03/09/2018
Goal:
To provide the automation and then identify the constraints for
growth and enhance the interaction among the users and the website
by providing them with user friendly interaction.
Objectives:
To implement changes in the website
To provide the personalised website
Allow the users to interact efficiently with the website
Constraints:
Time: project schedule is not maintained
Finish date of the project is extended due to the situation when one of
the tasks in the project is taking more time than expected
Cost/Budget: cost of the project is exceeded
Resources exploited prior finish of the project
Insufficient allocation of resources
Quality: if the budget of the project allocated is less then it would
lead to the compromise of the quality of the resources that are
required for building the efficient website
Deliverables/ To produce the website with enhanced features and personalised

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Outcomes interaction methods for the members of the club
Benefits for the
organisation
Some of the benefits for having the modification of the website is the
wider geographical reach that means the profile of the business
would be provided to the people all over the world for viewing and
understanding the working of the organisation. It provides extensive
business credibility that increases the chance of the sale from this
company instead of any other company. This website would be
available to the customers all day long for allowing them to interact
with the website any time they want and do business. The
convenience of the customers is considered and the company aims to
offer the most personalised website. The company would increase
their customer base as the new personalised website would offer the
better choices and interface for the new customers to interact with.
Known
limitations/Risks Scope of the work is not clearly specified: This risk deals with the
missing of any important details or making the mistake while the
scope of the work is defined.
Scope creep: It could lead to the failure of meeting the time
constraints, adding the costs or even lead to the failure of project
Addition of extra features by the client might lead to the failure of the
complete project.
Hiring of the employees might not have been done accordingly and
specifically and the individuals with less experience are hired for
completing the difficult tasks

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The disengagement of the stakeholders would lead to the lack of the
required commitment and then the failure to create the successful
website.
The scalability of the website is not achieved as per requirement
The stability of the website is not achieved as intended.
Client add some extra features during the end phase of the project
that leads to the failure of the optimised website.
Work breakdown structure
Website upgrdation for
EBTH
Project planning phase
Conversation with
project team
members
Development of
project proposal
Creating agreement
for project
Identyfying
stakeholders of the
project
Approval of project
plan
Web application design
Gathering ideas for
initial stage
Client review
Revising the design
of the project
Undertaking
feasiability study
Analysing budget for
the project
Undertaking meeting
for project kick-off
Approval for final
design
Coding
Prototype
consustruction
Development of
database
Validation of code
Cross-browser
testing
Optimization
Web content build
Navigation structure
Site content pages
User experience
Updating details for
website login
Updating project
details
Presentation display
for program
Project requirement
Accessing web
application
Estimation of
software as well as
hardware needs
Review and testing
Project closure phase
Assesment of risk
Quality management
Final review

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Outcome of the project
The outcome that is gained by the organisation is the personalised EBTH website of
the organisation. It would increase the actions that are taken by the customers to visit the
website and do the intended tasks. It would increase the loyalty of the customers significantly
as the enhanced interface of the websites help in gaining more customers due to the easy to
use nature along with the better interface. It is expected that the sales of the company would
increase significantly with the new website and provide the customers with the better
features.

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