Benefits of Digital Workplace Transformation: A Study on ASDA

This research report focuses on the benefits of digital workplace transformation in increasing productivity and performance of an organization, with a study on ASDA. It includes literature review, research methodology, data analysis, and recommendations.

PART 2: RESEARCH REPORT & SELF REFLECTION
1

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................................................................4
Research aim............................................................................................................................................................................................4
Research objective...................................................................................................................................................................................4
Research question....................................................................................................................................................................................4
Rationale..................................................................................................................................................................................................4
LITERATURE REVIEW............................................................................................................................................................................5
Theme 1: To understand the conceptual framework related to digital workplace transformation..........................................................5
Theme 2: Analysing the requirements of DT within organization..........................................................................................................5
Theme 3: Potential challenges which the firm faced because of absence of digital workplace transformation.....................................6
RESEARCH METHODOLOGY................................................................................................................................................................6
Research type...........................................................................................................................................................................................6
Research philosophy................................................................................................................................................................................7
Research approach...................................................................................................................................................................................7
Research strategy.....................................................................................................................................................................................7
Data collection.........................................................................................................................................................................................7
Sampling..................................................................................................................................................................................................8
Data analysis............................................................................................................................................................................................8
Ethical considerations..............................................................................................................................................................................8
Research limitations.................................................................................................................................................................................8
DATA ANALYSIS.....................................................................................................................................................................................9
RECOMMENDATIONS...........................................................................................................................................................................27
2

CONCLUSION..........................................................................................................................................................................................28
REFERENCES..........................................................................................................................................................................................29
APPENDIX................................................................................................................................................................................................30
3

INTRODUCTION
Digital workplace transformation concerns with the digital technologies that helps the businesses to expand their services and
gain competitive advantage in the market (Varshney, 2020). It helps in aligning the businesses process to improvise the operational
effectiveness and to meet the business requirements. Current study is based on ASDA a British supermarket chain. Following project
will highlight the research methodologies, literature reviews and data analysis chapter wise.
Research aim
To identify the benefits of digital workplace transformation in increasing the productivity and performance of an organization: A
study on ASDA.
Research objective
 To understand the conceptual framework of digital workplace transformation
 To identify the requirement of digital transformation within the workplace of ASDA
 To examine the challenges that ASDA could be faced due to absence of digital transformation at workplace
Research question
 What is the conceptual framework of digital workplace transformation?
 What is the requirement of digital transformation within the workplace of ASDA?
 What are the challenges that ASDA could be faced due to absence of digital transformation at workplace?
Rationale
Reason behind conducting the study over this issue is to bring concern about the digital transformation as many of the firms
are looking forwards to adapt the technological environment to enhance their business efficiency (Chowdhry, Verma and Mathur,
4

2020). Also, it concerns with the latest information so that this project helps in providing current information regarding this topic that
should be easily incorporated.
LITERATURE REVIEW
Theme 1: To understand the conceptual framework related to digital workplace transformation
According to the view of Okeani, (2020) Digital workplace transformation helps in delivering the better business process. It
aims to streamline all businesses aspects that creates the further growth opportunities for firms. For every organization it is important
to ensure that they have better level of employee engagement to deliver better outcomes of any project, thus digital workplace aims to
enhance the employee engagement and also helps the firm to foster workplace environment where employees feel secure about their
job profile that is essential for their retention with firm. However, author Pulignano, Thompson and Doerflinger, (2020) said that
digital workplace often leads to loss of interpersonal communication within workplace. As digital workplace aims to promote online
communication where new software has replaced the traditional communication method, it is important to have one to one
communication in order to complete the task with greater efficiency.
Theme 2: Analysing the requirements of DT within organization
From the view point of author Schoch, (2022), it is essential to digitalise the workplace for better operational efficiency and to
maintaining the pace with current market trends to fulfil audience requirement. Digital workplace enables the businesses to compete in
a better economic environment which is consistently changing with regards to new technology evolutions. It allows firms to use this
digitalise system that helps in accumulating the accurate and relevant data and incorporate it by using business intelligence at greater
level. It helps in building a way through which the various functional units of organisation can transform the raw data into meaningful
aspect across different touchpoints. For that it is essential to have proper arrangement in organisation as to trained employees for
developing technical skills and cultivate culture where every team mates work on same goal for firm. On contrary with above author
5

Menshikova, Fedorova and Gatti, (2020) said that digitalise workplace is more prone to cyber-attacks, where data security is also
compromised, privacy is also concern which leads the businesses in vulnerable situation that impose barriers in their goal
achievements.
Theme 3: Potential challenges which the firm faced because of absence of digital workplace transformation
As per the view of Scuotto and et.al (2021) there are numerous issues which the firms face in absence of digital workplace, it
affects their operability, also affects their organisational success criteria. Because of lack of technological advancements firms are not
able to deliver the desired output to consumer as well as they face problem in their grown due to their negligence to current market
trends. Within a workplace culture it also becomes a reason for lower performance of the employees, as if there is no system in
workplace the firm will not be able to analyse the requirements of training and development that will affect their employee
productivity. Although author Menig, Zimmermann and Vogt, (2019) argues that it not only affects the organisational productivity but
also impose barriers for their expansion, as if the firm is not aware of technology then it means they are at verge of losing every
possible opportunity that is associated with growth of business.
RESEARCH METHODOLOGY
Research methodology can be explained as a process of determining, examining and analysing the data that has been gathered.
This section helps the research scholars in stating the methods and procedures used by the researcher for the purpose of conducting the
study.
Research type
Majorly, there are two types of research which includes qualitative and quantitative research types. The former can be defined
as a study that makes use of data that is not in the numerical format and the latter refers to research that uses data in the numerical
6

form (Cr, 2020). The present study is quantitative research that has helped research scholar in effectively gathering the numerical data
that is related to the study.
Research philosophy
The research philosophy can be bifurcated into two major heads, namely, interpretivism and positivism research philosophy.
The interpretivism philosophy is used in case of a qualitative research and the positivism philosophy is used when there is a
quantitative research going on (Shkarlet and et.al 2020). However, since the current study is based on the quantitative research, the
researcher has made use of a positivism research philosophy in order to carry out the study.
Research approach
The research approach can be referred to as the plans and procedures that has been used by the researcher for the purpose of
carrying out the research. The research approach can be divided into two types, i.e., inductive and deductive research approach. The
formed is used when there is qualitative research and in case of a quantitative study, the deductive approach is used. Subsequently, the
current study is quantitative research, the deductive research approach has been used.
Research strategy
There are various types of research strategies that helps a researcher in gathering the data relevant to the subject of the study
(Mohajan, 2018). The different types of research strategies include survey, literature review, case study, action research and many
more. However, the current research has made use of the survey strategy in order to gather the data in relation to the research. The
survey has helped the researcher in gathering the numerical data and use the same in order to form relevant and necessary observations
and conclusions.
Data collection
The methods which are used by a researcher for the purpose of gathering the data that is related to the study is known as the
data collection. The data collection can be divided into two types, namely, primary and secondary data collection. However, the
present study has made use of primary as well as the secondary research methods for the purpose data collection. A survey among the
7

employees of the ASDA was conducted for carrying out a primary research and in order to gather data from secondary sources,
relevant websites, journals, books were used.
Sampling
Sampling can be defined as a process that helps the research scholar in analysing a certain number of observations which has
been select from a large population. The results received from the sample size selected is used to represent the beliefs and perceptions
of the whole population (Newman, and Gough, 2020). In the current study, a sample size of 30 managers who have been working with
ASDA stores have been selected in order to analyse the responses of the participants. Also, the simple random sampling method has
been chosen in order to select the sample size.
Data analysis
It has been determined that the research scholars make use of two types of data collection techniques in order to examine the
data gathered. These two techniques include the SPSS and thematic perception test technique. Since, the current study is a quantitative
study, the SPSS technique has been used.
Ethical considerations
In order to conduct the present study, all the ethical aspects associated with the study have been considered. A consent form
has been provided to each and every participant within the study in order to ensure their willing participation in the survey (Rinjit,
2020). The present research also includes a list of references at the end of the study in order state that the work has not been copied
and the authors have been given their due credit.
Research limitations
The major limitations associated with the study were limited availability of time, money and resources. Due to unavailability
of time, a small sample size has been selected.
8

DATA ANALYSIS
Frequencies
Statistics
9

What
is
your
gende
r?
What
is
your
age?
Are you
aware
of
digital
workpla
ce
transitio
n
concept
?
According to
you what are
some
potential
benefit which
is associated
with digital
workplace
transformati2
on?
How
satisfied
you are
with your
organizatio
nal digital
workplace
adoption?
Do you
really think
that digital
transformat
ion
improvises
productivit
y and
efficiency?
How
proficie
nt are
you in
handlin
g
digital
tools?
Do you
agree that
digital
workplace
helps in
expanding
business
functionali
ty?
According
to you at
what
interval
your
company
organize
training
sessions
for
employees
in order to
develop
understand
ing
regarding
handling of
digital
media
tool?
Do you
agree
that
absence
of DT
cause
challeng
es for
workplac
e?
Do you
really think
that
traditional
methods
are less
efficient
than digital
transformat
ion
methods?
N
Valid 30 30 30 30 30 30 30 30 30 30 30
Missi
ng 0 0 0 0 0 0 0 0 0 0 0
Mean 1.466
7
2.133
3 1.2000 2.6000 2.5667 1.4667 2.3667 1.9333 2.6333 1.8667 1.5333
Median 1.000
0
2.000
0 1.0000 3.0000 2.5000 1.0000 2.0000 2.0000 2.0000 1.5000 1.0000
Mode 1.00 1.00 1.00 2.00a 1.00 1.00 2.00 1.00 2.00 1.00 1.00
10

Std.
Deviatio
n
.5074
2
1.074
25 .40684 1.10172 1.27802 .81931 1.0333
5 1.04826 1.27261 1.07425 .81931
Variance .257 1.154 .166 1.214 1.633 .671 1.068 1.099 1.620 1.154 .671
Minimu
m 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00 1.00
Maximu
m 2.00 4.00 2.00 4.00 5.00 3.00 5.00 5.00 5.00 5.00 3.00
a. Multiple modes exist. The smallest value is shown
Frequency Table
1. What is your gender?
Frequency Percent
Valid
male 16 53.3
female 14 46.7
Total 30 100.0
11

Interpretation
On the basis of above chart representation it shows that maximum participants are male which is about 53.3 % while females
are 46.7%.
2. What is your age?
Frequency Percent
Valid
18-25 11 36.7
26-35 8 26.7
36-45 7 23.3
above 45 4 13.3
Total 30 100.0
12

Interpretation
It has been interpreted from above that 36.7 % participants are of age 18-25, 26.7 % are of age 26-35 and 23.3 percent are of
age 36-45 while minimum respondents are of age above 45.
3. Are you aware of digital workplace transition concept?
Frequency Percent
Valid yes 24 80.0
No 6 20.0
13

Total 30 100.0
Interpretation
From above chart representation it is found that 80 percent respondents are well aware of digital workplace transformation
concept, while 20 percent are unaware of it.
4. According to you what are some potential benefit which is associated with digital workplace transformati2on?
Frequency Percent
14

Valid
increased fexibility 6 20.0
reduced operational cost 8 26.7
neutral 8 26.7
improvised consumer
experience 8 26.7
Total 30 100.0
Interpretation
Around 20 percent people have said that DT helps in increasing the flexibility, while equal proportion of respondents have
supported rest options.
15

5. How satisfied you are with your organizational digital workplace adoption?
Frequency Percent
Valid
very satisfied 8 26.7
sarisfied 7 23.3
neutral 7 23.3
dissatisfied 6 20.0
highly dissatisfied 2 6.7
Total 30 100.0
Interpretation
16

In response to this question majority of respondents are satisfied with their firm’s digital workplace adoption strategies. While
other have selected the neutral, dissatisfied and other rest options.
6. Do you really think that digital transformation improvises productivity and efficiency?
Frequency Percent
Valid
yes 22 73.3
no 2 6.7
neutral 6 20.0
Total 30 100.0
17

Interpretation
It has been evaluated from the above that maximum of the participants thinks that DT helps in improving productivity and
efficiency. While 20 percent remain neutral.
7. How proficient are you in handling digital tools?
Frequency Percent
Valid very proficient 5 16.7
18

quite proficient 14 46.7
neutral 8 26.7
unfamiliar 1 3.3
not proficient 2 6.7
Total 30 100.0
Interpretation
Majority of participants have said that they are more proficient in handling digital tools, while other supported unfamiliar and
rest options.
19

8. Do you agree that digital workplace helps in expanding business functionality?
Frequency Percent
Valid
strongly agree 13 43.3
agree 9 30.0
neutral 6 20.0
disagree 1 3.3
strongly disagree 1 3.3
Total 30 100.0
20

Interpretation
Majority of participants around 43 percent strongly agree that Digital workplace helps in expanding business functionality.
While 20 percent remain neutral over it.
9. According to you at what interval your company organize training sessions for employees in order to develop understanding
regarding handling of digital media tool?
Frequency Percent
Valid very frequently 6 20.0
frequently 10 33.3
neutral 6 20.0
rarely 5 16.7
very rarely 3 10.0
21

Total 30 100.0
Interpretation
From the above evaluation it is found that majority of respondents said that their firm frequently arranges the training session
for them. While 16 percent said that this event generally often rarely.
10. Do you agree that absence of DT cause challenges for workplace?
Frequency Percent
Valid strongly agree 15 50.0
agree 7 23.3
neutral 6 20.0
do not agree 1 3.3
22

strongly disagree 1 3.3
Total 30 100.0
Interpretation
50 percent participants believe that absence of DT imposes several challenges for business while other 50 percent have
selected rest options.
11. Do you really think that traditional methods are less efficient than digital transformation methods?
Frequency Percent
Valid yes 20 66.7
no 4 13.3
23

neutral 6 20.0
Total 30 100.0
Interpretation
On the basis of above evaluation it is been interpreted that around 66 percent respondents said that Digital tools are more
efficient than traditional methods while others have selected rest available options.
24

Hypothesis
H0 (Null) = There is no significance relationship between workplace transformation and enhanced level of productivity as well as
performance among the company.
H1 (Alternative) = There is an appropriate relationship among the productivity and increased performances of employees with the
effective digital work space transformation.
Regression
Descriptive Statistics
Mean Std. Deviation N
Do you really think that
digital transformation
improvises productivity
and efficiency?
1.4667 .81931 30
Are you aware of digital
workplace transition
concept?
1.2000 .40684 30
Correlations
Do you really
think that
digital
transformation
improvises
productivity
and efficiency?
Are you aware
of digital
workplace
transition
concept?
25

Pearson Correlation
Do you really think that
digital transformation
improvises productivity
and efficiency?
1.000 .848
Are you aware of digital
workplace transition
concept?
.848 1.000
Sig. (1-tailed)
Do you really think that
digital transformation
improvises productivity
and efficiency?
. .000
Are you aware of digital
workplace transition
concept?
.000 .
N
Do you really think that
digital transformation
improvises productivity
and efficiency?
30 30
Are you aware of digital
workplace transition
concept?
30 30
Variables Entered/Removeda
Model Variables
Entered
Variables
Removed
Method
26

1
Are you aware
of digital
workplace
transition
concept?b
. Enter
a. Dependent Variable: Do you really think that
digital transformation improvises productivity and
efficiency?
b. All requested variables entered.
Model Summary
Model R R Square Adjusted R
Square
Std. Error of
the Estimate
1 .848a .720 .710 .44152
a. Predictors: (Constant), Are you aware of digital workplace
transition concept?
ANOVAa
Model Sum of
Squares
df Mean Square F Sig.
1
Regression 14.008 1 14.008 71.860 .000b
Residual 5.458 28 .195
Total 19.467 29
27

a. Dependent Variable: Do you really think that digital transformation improvises
productivity and efficiency?
b. Predictors: (Constant), Are you aware of digital workplace transition concept?
Coefficientsa
Model Unstandardized Coefficients Standardized
Coefficients
t Sig.
B Std. Error Beta
1
(Constant) -.583 .255 -2.288 .030
Are you aware of digital
workplace transition
concept?
1.708 .202 .848 8.477 .000
a. Dependent Variable: Do you really think that digital transformation improvises productivity and
efficiency?
The above represented tables highlighted that the P value is less than 0.05 which indicates that the whole data is highly fit with
the situation and also proves the alternative hypothesis that there is an appropriate relationship between digital workplace
transformation with the enhanced level of productivity as well as the overall performances of the employees working within an
establishment.
RECOMMENDATIONS
In order to transform the ASDA into a digital workspace, the management of the company follow the stated recommendations.
They are
28

 The company should implement the use of the artificial intelligence within their company as it will help the organization in
enhancing the work efficiency and productivity of the employees within the company.
 It has been determined that the use of AI will help the enterprise in machine learning, cyber security, customer relationship
management, internet and data research, and easing the workflow within the company by providing the employees the ability
to use digital personal assistants (Vial, 2021).
 Another thing that the ASDA stores needs to implement within their business enterprise is the use of Big data within their
within company. It will help the enterprise in providing the customers with better and enhanced services, develop customized
marketing campaigns and work on the operating efficiency of the company for the purpose of increasing the sales and
profitability of the company.
CONCLUSION
From the above research, it can be concluded that transforming in an organization into a digital workplace is quiet beneficial
for a company. Even though, the companies who have implemented the use of the digital technologies might have to face certain
challenges associated with the same, however, its use can help the company in gaining competitive advantage and competing among
other companies falling under the same industry. Moreover, the digital transformations will also help the company in increasing their
productivity by automating a number of procedures within the company. It has been determined that the automation helps the
companies in enhancing their production capacity and thus, helps them in raising their revenue and profitability within the market.
29

REFERENCES
Books and journals
Chowdhry, D.G., Verma, R. and Mathur, M. eds., 2020. The Evolution of Business in the Cyber Age: Digital Transformation, Threats,
and Security. CRC Press.
Cr, K., 2020. Research methodology methods and techniques.
Menig, A., Zimmermann, V. and Vogt, J.O.A.C.H.I.M., 2019. Digital transformation of the workplace–risk or
opportunity?. Digitalisation and communication: Societal trends and the change in organisations, pp.29-34.
Menshikova, M., Fedorova, A. and Gatti, M., 2020. Introducing smart-working in the conditions of digital business transformation:
Analysis of an employee’s experience. In Digital Transformation and New Challenges (pp. 59-71). Springer, Cham.
Mohajan, H.K., 2018. Qualitative research methodology in social sciences and related subjects. Journal of Economic Development,
Environment and People. 7(1). pp.23-48.
Newman, M. and Gough, D., 2020. Systematic reviews in educational research: Methodology, perspectives and
application. Systematic reviews in educational research. pp.3-22.
Okeani, E.E., 2020. Job Satisfaction of Millennials in the Financial Services Sector with Focus on Level of Education, Years of
Experience, and Perception of the Digital Workplace. Trevecca Nazarene University.
Pulignano, V., Thompson, P. and Doerflinger, N., 2020. Workplace change and institutional experimentation: a case study of service-
sector work in Europe. Transfer: European Review of Labour and Research. 26(2). pp.175-187.
Rinjit, K., 2020. Research methodology.
Schoch, M., 2022. Communication and collaboration technology use at the digital workplace: antecedents, use processes, and
consequences.
Scuotto, V. and et.al 2021. A microfoundational perspective on SMEs’ growth in the digital transformation era. Journal of Business
Research. 129. pp.382-392.
Shkarlet, S. and et.al 2020. Transformation of the paradigm of the economic entities development in digital economy. WSEAS
transactions on environment and development. 16(8). pp.413-422.
Varshney, D., 2020. Digital transformation and creation of an agile workforce: Exploring company initiatives and employee attitudes.
In Contemporary global issues in human resource management. Emerald Publishing Limited.
Vial, G., 2021. Understanding digital transformation: A review and a research agenda. Managing Digital Transformation. pp.13-66.
30

APPENDIX
This section involves the questionnaire set which is asked by the researcher to the participants.
1 What is your gender?
 Male 1
 Female 2
2 What is your age?
 18-25 1
 26-35 2
 36-45 3
 Above 45 4
3 Are you aware of digital workplace transition concept?
31

 Yes 1
 No 2
4 According to you what are some potential benefit which is associated with digital workplace transformati2on?
 Increased flexibility 1
 Reduced operational cost 2
 Neutral 3
 Improvised consumer experience 4
5 How satisfied you are with your organizational digital workplace adoption?
 Very satisfied 1
 Satisfied 2
 Neutral 3
 Dissatisfied 4
 Highly dissatisfied 5
6 Do you really think that digital transformation improvises productivity and efficiency?
 Yes 1
 No 2
 Neutral 3
32

7 How proficient are you in handling digital tools?
 Very proficient 1
 Quite proficient 2
 Neutral 3
 Unfamiliar 4
 Not proficient 5
8 Do you agree that digital workplace helps in expanding business functionality?
 Strongly agree 1
 Agree 2
 Neutral 3
 Disagree 4
 Strongly disagree 5
9 According to you at what interval your company organize training sessions for employees in order to develop understanding
regarding handling of digital media tool?
33

 Very Frequently 1
 frequently 2
 Neutral 3
 rarely 4
 Very Rarely 5
10 Do you agree that absence of DT cause challenges for workplace?
 Strongly agree 1
 Agree 2
 Neutral 3
 do not agree 4
 Strongly disagree 5
11 Do you really think that traditional methods are less efficient than digital transformation methods?
 Yes 1
 No 2
 Neutral 3
34

35

36