Linking Organisational and Employee Efficiency Transformation for Competitive Advantage

Research Proposal
(Why linking organisational and
employee efficiency transformation is
critical to remain competitive?)
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Research Proposal Form
Student Name: ______________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project
Why linking organisational and employee efficiency transformation is critical to
remain competitive?
Background of the study
Digital workplace transformation is focus on integrating digital technologies in all
over the areas of business in order to change their operation as well as deliver best value to
their potential customers. It help company in order to increase their business productivity
by linking their all business operations with digital technology (Vallicelli, 2018). The
current research is conduct to examine the impact of linking employees and organisation
with digital workplace transformation in order to gain competitive advantage. The selected
organisation for the current research is Sainsbury. It is a multinational retail organisation of
United Kingdom that provide effective service to their potential customers.
Research objectives (e.g what is the question you want to answer? What do you
want to learn how to do? What do you want to find out?):
Research aim
To examine the impact of linking employees and organisation with digital
workplace transformation in order to gain competitive advantage in context of UK retail
sector. “A study on Sainsbury”
Research questions
 What is the concept of digital workplace transformation within UK retail sector?
 What are the digital technologies used by Sainsbury to link employees and
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organisation in order to improve productivity?
 What is the impact of linking employees and organisation with digital workplace
transformation in Sainsbury to gain competitive advantage?
Research objectives
 To understand the concept of digital workplace transformation within UK retail
sector.
 To identify the digital technologies used by Sainsbury to link employees and
organisation in order to improve productivity.
 To examine the impact of linking employees and organisation with digital
workplace transformation in Sainsbury to gain competitive advantage.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying,
personal interest, future plans, knowledge/skills you want to improve, why the
topic is important):
The reason behind for the selection of this research topic is to gain knowledge
regrading digital workplace transformation for improving organisational and
employees performance. The research will help company to gain competitive
advantage in order to transform their workplace by using digital technology
(Ifenthaler, 2018). There are mainly two important objectives of researcher in order
to conduct the current research. First one is personal objective where researcher
wants to gain detailed and accurate information about the digital workplace
transformation. On the other hand its, second objective is professional where
researcher wants to apply its knowledge in professional career.
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