Significant Role of Digital Workplace Transformation in Enhancing Employee Engagement and Productivity: A Study on Waitrose

This research project aims to identify the significant role of digital workplace transformation in enhancing employee engagement and productivity within the UK retail industry, with a focus on Waitrose. The study explores the conceptual framework of digital workplace transformation, key drivers used within organizations, challenges faced by Waitrose in the absence of digital workplace transformation, and digital strategies adopted by Waitrose for improving employee engagement and productivity. The research methodology used is positivism, deductive approach, survey strategy, quantitative data, primary and secondary data collection, frequency distribution method for data analysis, and probability sampling. The study concludes that digital workplace transformation is crucial for organizational performance and recommends that organizations invest in it to enhance productivity and performance.

Unit 11: Research
Project
To identify the significant role of digital workplace transformation
in order to enhance employee engagement and productivity within
UK retail industry

Content
• Introduction
• Research aim and objective
• Research question
• Literature review
• Research methodology
• Data analysis and finding
• Reflection
• Alternative research
methodology
• Conclusion
• Recommendation
• References

INTRODUCTION
• Workplace transformation is one of the vital business strategies which
provide various benefits to the company.
• Workplace transformation is a process of rethinking a working
environment which is more flexible as well as smooth. It is an
arrangement of various work, workers, technology and network which
are aligned together in order to improve the functioning of the business
(Vallicelli, 2018).

Research aim and objective
• Research aim:
• To identify the significant role of digital workplace transformation in order to enhance
employee engagement and productivity within UK retail industry: A study on Waitrose.
• Research objective:
• To understand the conceptual framework of digital workplace transformation and key driver
used within organisation
• To identify the significant role of digital workplace transformation in order to enhance
employee engagement and productivity within Waitrose.
• To discern the challenges faced by Waitrose in absence of digital workplace transformation
• To recommend some of the digital strategy adopted by Waitrose in improving employee
engagement and productivity

Research Question
• What is the conceptual framework of digital workplace transformation and key driver used
within organisation?
• What ate the significant roles of digital workplace transformation in order to enhance
employee engagement and productivity within Waitrose?
• What are the challenges faced by Waitrose in absence of digital workplace transformation?
• What are the digital strategy adopted by Waitrose in improving employee engagement and
productivity?

Research rational
•The main rationale behind this investigation is to examine the role
of digital workplace transformation in an organisation.
•It has been indentified that at the time of COVID-19 the digital
workplace transformation has gained major focus and many
organisation has adopted this business strategy in their workplace

Literature review
What is the conceptual framework of digital workplace
transformation and key driver used within organisation?
• According to the view of Turner (2019), digital transformation can
be referred as a procedure of using various technology and
network in the work place in order to improve the business
operation and function.
• With the existing of digital technology company change and
modify their overall business surrounding so that they can earn
competitive advantage from the competitors.

Literature review
What ate the significant roles of digital workplace
transformation in order to enhance employee
engagement and productivity within Waitrose?
• As per the view of Maltseva (2020), there are various
significant role of digital workplace transformation which
assists in making an effective engagement. The role of
digital workplace transformation within Waitrose is as
follow:

Literature review
What are the challenges faced by Waitrose in absence
of digital workplace transformation?
• In the eye of Trenerry and et. al (2021), in the absence of
workplace transformation within the organisation there
were many challenges which company face which impact
their productivity and performance in negative manner.

Literature review
What are the digital strategy adopted by Waitrose in
improving employee engagement and productivity?
• As per the view of Nienaber and Martins (2020), there are
various types of digital transformation strategy adopted by
Waitrose in their workplace which help them to make a
effective employee engagement as well as increase
productivity level.

RESEARCH METHODOLOGY
• Research philosophy: Positivism
• Research approach: Deductive
• Research strategy: Survey
• Research choice: Quantitative data
• Data collection: Primary and secondary
• Data analysis: Frequency distribution method
• Sampling: Probability sampling

DATA ANALYSIS AND INTERPRETATIONS
Q1) What are the major key
drivers that should be focused by
Waitrose while implementing
digital workplace transformation
within their organisation?
Frequency Percentag
e
a) Connection and collaboration 9 30
b) Human resource 8 27
c) Technology 7 23
d) Communication 6 20
30%
27%
23%
20%
Key drivers
while implementing
digital workplace
transformation
a) Connection and collaboration b) Human resource
c) Technology d) Communication

Q2) As per your opinion, What
roles are being played by the
digital workplace
transformation so that
employee engagement and
productivity within Waitrose
can be enhanced?
Frequenc
y
Percenta
ge
a) Communication 5 17
b) Realign the work 7 23
c) Employee engagement 12 40
d) Reduce operational cost 6 20
17%
23%
40%
20%
Roles of
digital workplace
transformation
a) Communication
b) Realign the work
c) Employee
engagement
d) Reduce operational
cost

Q3) What are the trials faced by
Waitrose in lack of the digital
workplace transformation strategy
within their organisation during
the global pandemic?
Frequency Percentage
a) Delay in decision making 10 33
b) Lack of communication 7 23
c) lack of employee interaction and
collaboration
5 17
d) Less productivity 8 27
33%
23%
17%
27%
Challenges faced by
Waitrose in absence of
digital workplace
transformation
a) Delay in decision
making
b) Lack of
communication
c) lack of employee
interaction and
collaboration
d) Less productivity

Q4) As per your perspective,
Which type of digital strategy
embraced by Waitrose within
their organisation in order to
improve worker engagement
and productivity?
Frequenc
y
Percenta
ge
a) Remote working 12 40
b) Aligning technology and
networks with workers
5 17
c) Virtual training and
development session
9 30
d) Social media marketing 4 13
40%
17%
30%
13%
Digital strategy adopted
by Waitrose within their
organisation
a) Remote working
b) Aligning technology
and networks with
workers
c) Virtual training and
development session
d) Social media
marketing

Q5) According to your opinion, what
is the total effect of digital workplace
revolution within Waitrose?
Frequency Percentage
a) Positive impact 22 73
b) Negative impact 5 17
c) Can't say 3 10
73%
17%
10%
Overall impact of digital
workplace
transformation within
Waitrose
a) Positive impact
b) Negative impact
c) Can't say

REFLECTION
• Digital workplace transformation creates positive impact on the organisational
performance of the employee.
• I have applied Gibb’s model in order to explain my journey to complete the
investigation on digital workplace. Gibb’s is a reflective cycle which explain
own experience and efforts while carrying out the work. There are five step in
the model which are discussed below:

ALTERNATIVE RESEARCH METHODOLOGY
• In the present research, quantitative research methodologies were used
through which mathematical and statistical data was collected and
analysed.
• It was used to demonstrate numerical data in the forms of graphs and
charts.
• In the future investigation, the investigator is willing to apt qualitative
research methodology.
• In this interview as a research instrument will be used in order to collect
in-depth information and at the same time face to face interactions can be
made between the interviewee and interviewer.

CONCLUSION
• From the above gathered information it is being
concluded that in recent global era it is very important for
the company to transfer their workplace and adopt the
strategy of digital workplace transformation.
• During the time of Covid 19 it helps the organisation to
modify their working space and adopt various new
changes and ideas within their company in order to run
their business in effective and efficient manner.

Recommendation
• It has been suggested to the organisation that they should
invest their capital and adopt the strategy of digital
workplace transformation.
• Technology advancement within company helps them to
enhance their productivity and performance in large
manner.
• Organisation should also train their employee about the
network and technology they are using as it develop their
skills and knwoldge about the tools and equipment which
they can used to make their work flexible.

REFERENCES
• Acharyya, R. and Bhattacharya, N. eds., 2019. Research
methodology for social sciences. Taylor & Francis.
• Bairagi, V. and Munot, M.V. eds., 2019. Research
methodology: A practical and scientific approach. CRC Press.
• Braganza, A., C and et. al, 2021. Productive employment and
decent work: The impact of AI adoption on psychological
contracts, job engagement and employee trust. Journal of
business research. 131. pp.485-494.