Impact of Motivation Strategies on Employee Retention: A Study on Waitrose

Unit 11
(To identify the significance and impact of
motivation strategies on retention of employees as
talent management strategy within an organisation.
A study on Waitrose)

Table of Contents
Chapter One: Introduction...............................................................................................................1
1.1 Research Aim and Rationale............................................................................................1
1.2 Research Questions..........................................................................................................1
1.3 Research Objectives.........................................................................................................1
1.4 Significance of the Research............................................................................................1
1.5 Research background........................................................................................................2
Chapter Two: Literature Review.....................................................................................................2
2.1 Introduction of Literature Review....................................................................................2
2.2 Main Body........................................................................................................................2
2.2.1 Conceptual framework of talent management and motivation of employees within an
organisation...................................................................................................................2
2.2.2 Types of motivation strategies adopted by Waitrose for the retention of employees
.......................................................................................................................................3
2.2.3 Challenges faced by Waitrose in the absence of talent management practice and
motivation strategies.....................................................................................................3
2.3 Conclusion of Literature Review......................................................................................3
Chapter Three: Methodology...........................................................................................................3
3.1 Research Approach...........................................................................................................3
3.2 Research Strategy.............................................................................................................3
3.3 Research Methodology.....................................................................................................3
3.4 Research Tools.................................................................................................................4
3.5 Sampling...........................................................................................................................4
3.5.1 Identifying Population and Research Site............................................................4
3.5.2 Sampling Strategy................................................................................................4
3.6 Data analysis and presentation.........................................................................................4
3.7 Timescales........................................................................................................................5

Chapter Four: Findings (Data Analysis and Presentation)..............................................................7
Frequency distribution table...................................................................................................7
Data presentation....................................................................................................................9
Chapter Five: Discussion (Data Interpretation).............................................................................16
Chapter Six: Conclusion, Recommendations and Implications for Further Research...................19
Conclusion............................................................................................................................19
Recommendations................................................................................................................19
Implications for Further Research........................................................................................19
References......................................................................................................................................20
Appendix........................................................................................................................................21
Questionnaire........................................................................................................................21

Chapter One: Introduction
1.1 Research Aim and Rationale
To identify the significance and impact of motivation strategies on retention of employees
as talent management strategy within an organisation. A study on Waitrose
1.2 Research Questions
 Explain the conceptual framework of talent management and motivation of employees
within an organisation?
 What are the different types of motivation strategies adopted by Waitrose for the retention of
employees?
 What are the challenges that could be faced by Waitrose in the absence of talent
management practice and motivation strategies?
1.3 Research Objectives
 To understand the conceptual framework of talent management and motivation of
employees within an organisation
 To determine the different types of motivation strategies adopted by Waitrose for the
retention of employees
 To discern the challenges that could be faced by Waitrose in the absence of talent
management practice and motivation strategies
1.4 Significance of the Research
The significance of this research is to increase understanding on the topic of talent
management. This can be said that talent management is considered as one of the major stream
of the organisation which assists in managing employees in such a manner that overall business
objectives can be aligned. This can be stated that there are various measures which are acquired
by the organisation so that to use skills of their employees and to motivate employees. The
research is related with dual perspective such as personal and professional perspective. The
context of personal is related with developing various skills for example: research skills,
communication skills, analytical skills and many others. Using these skills this would be easier
for researcher that to manage their career and developing career opportunities as well. Besides
this the research is also related with professional aspects in which researcher can execute their
future researches in more accurate and reliable manner.
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1.5 Research background
The current research is based on identifying significance and impact of motivation
strategies used with an organisation for the purpose of retaining employees (Masri and Abubakr,
2019),. This research good provide in depth information related with motivational strategies that
can be used by an organisation as talent management strategy and this would create benefit for
the organisation in long term the research is performed on wait rose which is one of the giant
retailer situated in UK and having prominent market image.
Chapter Two: Literature Review
2.1 Introduction of Literature Review
Literature review is an instrument that provides understanding and knowledge of academic
literature on particular study. It generally focuses on evaluating the material and then literature
report is drawn. The function of literature review is that it helps in improving the research
methodology and also broaden the knowledge base in particular research area.
2.2 Main Body
2.2.1 Conceptual framework of talent management and motivation of
employees within an organisation
According to Narayanan, Rajithakumar and Menon, (2019), talent management is defined
as the methods which are used within the organisation for the purpose of attraction, selection and
retaining employees so that their skills and capabilities can be used within the research for longer
period of time along with managing their performance. There are four major areas of talent
management such as recruitment, corporate planning, learning and development and
performance management.
According to Gallardo-Gallardo, Thunnissen and Scullion, (2020), employee motivation
is considered as accumulation of internal and external force which helps the employees to
perform above their calibre for attaining individual and overall goals. Motivation is the
inducement which is related with higher energy level of employees so that employee can give
their fuller contribution to executing their roles and responsibilities.
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