Impact of Digitalisation on Organisational Success: A Case Study of Tesco

This research aims to identify the impact of digitalisation on organisational success, with a case study of Tesco. It includes a literature review, research methodology, and recommendations for effective utilisation of digitalisation in the workplace.

To identify impact of
the digitalisation on
organisational success

Abstract
Impact of the digitalisation has been identified within all most organisations as it
contributing in minimizing operational cost of the organisation and also improving their work
efficiency. This research has mainly relied on the cross- sectional data. Research use the data
from primary and secondary sources. Main purpose of this research is to identify impact of the
digitalisation in business performance and how digitalisation can be improved within
organisation. For this researcher has conduct a survey in which he collected the required data of
significant information regarding impact of the digitalisation in the organisation. Our finding
indicate that digitalisation has impacted the organisation in positive manner as it has made it easy
for them them to product more in a very cost effective manner.

Table of Contents
Abstract ...........................................................................................................................................2
Chapter 1: Introduction ...................................................................................................................2
Chapter 2: Literature Review...........................................................................................................4
Understand concept and significance of digitalisation in business.............................................4
Determine the impact of digitalization on organisation performance.........................................5
Recommendation for an effective utilisation of the digitalisation in workplace........................6
Chapter 3: Research methodology...................................................................................................7
CONCLUSION..............................................................................................................................11
References:.....................................................................................................................................12
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Chapter 1: Introduction
Digitalisation has been considered as utilisation of the digital technologies with the
motive to change business model & provide new revenue & value producing opportunities. At
the organisational level, approach to the digitalisation remains a reactive one. Mostly business
organisation play catch-up (Adisa and et. al, 2022). Companies adopt new or innovative
technologies in order to remain relevant & competitive. Organisation consider in this research
project is Tesco that is a multinational retail organisation that detail globally. This research will
include understanding of the digitalisations. Along with this, respective research will discuss
how digitalisation impact the business performance and at last, it will provide few
recommendation through which, organisation can improve their digitalisation within workplace.
Background of the organisation
Tesco is a general merchandise and British multinational grocery retailer with its
headquarter within Welwyn Garden City, England, UK. Respective organisation has been
considered as 3rd biggest retailer across the world wide measured by the profit & 9th biggest
retailer globally measured by the revenues. Tesco was founded by Jack Cohen during 1919.
Tesco operates the stores which offer the grocery product, general merchandise and other non
food items. It has diversified its services into different areas such as clothing, books, retailing,
petrol, telecoms, furnitures, electronics and financial services. Apart from this, respective firm
operates dunnhumby that offer the consumer insight and its applications services for the
decisions making to its clients.
Problem statement
There are various retail organisation that provide service at global level. But since last
some years, it has been observed that production cost of retail organisations has been increased
and operational efficiency also goes down as companies are using old tradition method.
Therefore, this research has been conducted with the purpose to understand need of the
digitalisation as it help the organisations to improve its operational efficiency and save cost as
well.
Aim- To understand concept of the digitalisation along with analysing its impact on
organisational success in context of Tesco
objectives
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To understand concept and significance of digitalisation in business
To determine impact of the digitalisation on organisational performance
To provide recommendation for an effective utilisation of the digitalisation in workplace
Rational of the research
Main purpose of this research is to make the organisation to understand significance of
digitalisation and how by adoption of digitalisation, an organisation can overcome its problem of
increased cost. When it comes to personal context, then respective research will help the
researcher to understand how digitalisation help the organisations in making their business
practice more smoothly.
Research questions
 What is digitalisation and why it is significant for the businesses?
 How digitalisation impact the organisational performance?
 How digitalisation can be used effectively within workplace?
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Chapter 2: Literature Review
Understand concept and significance of digitalisation in business
According to Mark Sen Gupta, 2020, digitation means to creating digital representation
of the physical attributes or objects. For instance, individuals scan the paper documents & then
save it as digital document like PDF. Put differently, digitalisation is all about converting the
non-digital things into the digital representation. Computerized systems can utilize it for
different use cases. digitalisation has been considered as foundational. It is the a between the
software and physical world. digitalisation is an automation of the manual & paper-based
procedure, empowered by digitalisation of different information. Digitalizing any business
organization provides a benefit of doing the things better, cheaper and faster. In the success of a
business organisation, digitisation has various significance which are mentioned below:
 Create ideal environment for the business growth- It has been identified that
digitalisation allow the business to build a loyal or high customer base through the
efficient process. A better customer engagement & automated workflows practices enable
the organisation to expand & diversity. For instance, a business that is devoid of the
online presence help in generating the leads through word of mouth & retail outlet. But,
through developing the robust & optimized website, the organisation can be a magnet to
more customers.
 Empowers Workforce- Digitalisation & technological advancements help the
organisations in empowering their workforce. Organisational employees can have better
regular productivity with more streamlined & quick workflow. Perhaps, employees
might nowadays be able to produce outcome faster & with more effectualness. This
means that employees can capitalise on efficiency (Hahn, 2021).
 Reduce costs- Nowadays, organisation or companies are carrying out the low cost
experiments which were imposable in past. Digitalisation has allow this. Now it become
more manageable or easy to set objectives & test them in the know risk situations.
According to Annarelli and et. Al, (2021), digitalisation has been considered as process
of converting the information from normal form into the computerized or digital formate. This
formate demonstrate the data which is represented as bytes or bits. It has been identified that
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digitalisation hep the business in improving its consistency, process and quality. Therefore, there
are some significance of digitalisation, mentioned below:
 Better resources management- It is very significant for every business organisation to
have appropriate resources that maximize their resources for an optimal growth and
labour and capital to the inventory and suppliers. Therefore, internet of things is very
helpful for the business when tracking their resources in the near real time, given greater
visibility into how resources are exploited & where an improvement is required.
 Better digital presence- In today's digital age, business organisation must have a strong
online presence as a solid digital presence help the company to drive lead and also
strengthen their brand awareness among the customers. Tesco also has a well designed
website and active on the social media platforms that help it in engaging with its
customer through online (Loske and Klumpp, 2021).
Determine the impact of digitalization on organisation performance
As per view point of Lakshmi Shastry (2021). Digitalization is a process to convert
information in digital format. It is a process in which digital technologies are used to change
business model and to provide new opportunities. Digitalization is not a new concept every type
of organisation is adopting the process of digitalization to stay updated and to provide better
product and services to the customers. Tesla is a retail company in which their are large number
of customers and demand of every customer is different, so to fulfil the demands of the
customers and to provide them better service Tesla is adopting the omni channel in which they
can sell online and offline both. Due to digitalization many changes has come in consumer
buying behaviour, individuals are shifting towards the e-commerce which affect the offline
businesses. Their is so much of competition in retail business customers, have available the wide
variety to choose from and also with that customer needs and demands are changing frequently.
To meet the demands and needs of the customers companies take the help of digitalization and
predict the demands of the customers, purchasing pattern, trends forecasting all these are part of
data analytics. Companies also use internet for effective and smart marketing. While competition
is increasing rapidly it is very important for organisation to stay connected with customers and to
build a strong network in this digitalization is helpful for organisation (Rashid, 2022).
According to Patil and et. Al, (2022), Organisations are investing in digitalization to
meet the trends of the market. Digitalization has great impact on customers buying process
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because now customers are getting the facility of online shopping which make customer services
effective and better and all this is possible with the help of Artificial intelligence. With the use of
all customers can get all answers about their query online and sellers can also pay special
attention on its customers. Along with that digitalisation make improvement in business
operations also. With the help of Digitalisation company make changes in its working process
which cause effective usage of resources, less errors because less human resource is required and
this will reduce the cost also. Digitalisation brings new opportunities for the business and also
generate new employment opportunities like need of data analyst, Employees related to IT
sector, All powered person which can provide the customer service and improve the purchase
value, as well as with need of new employees revenue of organisation will also increase because
sell of the company will increase.
Recommendation for an effective utilisation of the digitalisation in workplace
According to David Roe, (2017), Digital workplaces, & by extension, the digital
transformation, are not merely about the technology. It is all about fundamentally dynamical the
way people or organisation work. There are few recommendation to use the digitalisation
effectively in workplace.
 Employee right people- It is suggested that organisations should employ individuals
with a right attitude & talent as it is center point of the collaboration & digital workplace
success. Workers should have a positive mental attitude & mindset which accepts all the
communications must be implemented digitally.
 Adopt Agile Tools- All functioning of the digital workplace is supported by the agile
tools in order to boost productivity & collaboration. most of such modern tools or
techniques are designed for digital workplace. Once more, approach tool selection with a
individual-first mindset, so that job which needs to be done guides the decision, not a
fancy functionality set.
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According to Billett, (2021), digitalisation provide the organisation with an opportunity
to reimagine a way their business is operate trough the new digital processes & tools. Therefore,
in this context, there are few suggestions, mentioned below:
 Create change leadership team- Organisations should create a change leadership team
that allow the companies to take proactive approach to digitalisation initiatives which
focus on individual aspect of the changes. It will also help them creating a vision for the
digitalisation which align with organisational goals.
 Hire digitalisation consultant- Companies should hire the digitalisation consultant who
will provide them with a comfort of the professional and have done this before & have a
knowledge about what the are doing. Ir will provide the companies with a framework for
finding success, with the track record to back this up.
Chapter 3: Research methodology
It is defined as a way to systematically resolve the research problem. It comprises the
theoretical examine of body of the methods & principles linked with branch of the knowledge. In
other words, it encompasses, the concept including theoretical model, qualitative or quantitative
techniques, phases and many more (Rogeon, Michaud-Trevinal and Collin-Lachaud, 2022).
Research philosophies- It refers to a set of beliefs that is mainly concerned with nature of the
reality being examined. This is an underlying definition of nature of the knowledge. Research
philosophies can be different bases one goals of the research. There are two types of the research
philosophies- inductive & positivism. In context of this research project, researcher has chosen
the positivism research philosophy as it adheres to view that merely “factual” knowledge gained
through the observation, involving measurement, is trustworthy. Another reason to choose the
positivism is that respective study is based on the quantitative research.
research approach- After selection of the appropriate methodology, investigator are suggested
to pick befitting research. In this there are two approach- inductive and deductive. Inductive
approach start with the observations which the investigator uses in order to create new theory. In
contrast, deductive approach, start with the particular hypothesis development on the basis of
literature review which has been noticed by the investigator. In context of this research,
investigator has chosen the deductive approach it help the investigator in explaining the casual
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relationship between concept & variables. Along with this, it also facilitate possibility to measure
the concept quantitively.
Research Strategy- It is all about how researchers intends with the motive to carry out their
work. Research strategy include various approaches, including case study research, experimental
interviews, research, action research, surveys, and a systematic literature review. In this research,
investigator is going to conduct a survey research strategy as it is useful & legitimate approach
to the research project. It is beneficial for the research when describing & exploring the variable
& constructs of the interest. Apart form this, this methods will also allow the investigator to
gather a large among of the information or data within short time period. Additionally, it is less
expansive methods as compared to the other data collection methods or techniques.
Choices- It outlined in research onion involve mono method, mixed method, & multi-method .
Mono-method include using only one research approach for study. Mixed-methods required use
of mainly two or more methods of the research. In the multi-method, a broad selection of the
methods is exploited (Satzger, and et. al., 2022). In context of this research, investigator has
identified that mono methods is most suitable. This is because, this study is based on only
quantitative research and mono method is suitable when using merely one kind of the method-
quantitative & qualitative methods.
Time Horizons- in this framework, project is intended for research completion. There are
mainly two kinds of the time horizons in research onion- cross sectional & the longitudinal.
Cross sectional time framework has already established, whereby data or information must be
gathered. Whereas, longitudinal time framework is used when data collection refers to collection
of the data repeatedly over the extended period. In this research, investigator has chosen the
cross-sectional time horizon as respective study is taking place at a single point in the time.
Along with this, it is not involving the manipulating variables and also allow the investigator to
look at several characteristics at once.
Data Collection and Analysis- It is dependent on methodological approach utilized. The
procedure used at this phase of research contributes importantly to the research's overall validity
& reliability. Regardless of approach exploited in research, kinds of the data collected can be
separated into mainly two types: primary & secondary. When conducting this research, then
researcher will take use of both the primary and secondary data as when conducting survey then
research will collect first handed information. Along with this, when collecting other
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information, research will uses the help of secondary data and collect the data through some
other sources.
Research Design- It refers to a description of how research procedure will be attained. This
framework includes considerations which led to an appropriate methodology being used, the way
in which participant or respondents were chosen, & how the information or data will be
examined. There are mainly three kinds of the research design including descriptive,
experimental & exploratory. In context of this research, investigator has choose the descriptive
research as respective study is based on the quantitative research. Another major reason to
choose this type of research design is that it will help the researcher in describing the specific
phenomenon.
Sampling- In this procedure, research worker choose a sample form a large population or group
of people. They execute this process through probability & non- probability method of sampling.
Therefore, in context of this research, investigator has decided to collect data based on the
random method. In this, researcher will select probability of all individual equally so that bias-
ness can be eliminated.
Limitations
When conducting this research, then researcher had faced some difficulties in collecting
primary data as it take a lot of time to identify the right respondent and gather appropriate
information from them. Apart from this, An issues related with lack of the resources has been
also faced as it is quite complex to select appropriate research article and journals. At last,
researcher has also faced issue of the finance as this study require a huge amount to conduct as
research due to which investigator had managed the cost to conduct this research properly.
Ethical issues & consideration
First and most basic ethical issues in research is invalidity of the research questions
(Trincă, Nistor and Stegerean, 2021). If in case research question will not match with research
conclusion then it will be considered as violation of the etherial consideration. Therefore when
conducting this research then investigator has ensure that the conclusion is matched with
research question that asked in beginning.
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Confidentiality of the information given by the respondent is another ethical considerate
(Svatoš, 2021). Hence when conduction respective research, the investigator has ensured that
respondent's identifying information or other data is not mentioned on research report & other
published documents.
As it has been analysed that participant must be aware about nature of the study & risk
associated with the study. Therefore, in context of this research, investigator has make ensure
that if there is any risk related to the psychological or physical and respondent are getting
stressed, then this study will suspended.
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CONCLUSION
From the above report, it has been concluded that nowadays, digitalisations is becoming
most crucial aspect in business organisation. This research project has established an
understanding of the digitalisation and how it impact the organisational performance. Therefore
in this research it has been identified that companies like Tesco adopt digitalisation with the
motive minimize operational cost and human errors. Thus, by adopting the digitalisation,
business organisation can use latest and cost effective technology. Along with this it also helps
the company to improvement in its working efficiency. At last it has recommanded that
organisation should take various step to make digitalisation more effective so that business goals
can be attained efficiently.
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References:
Books and Journals
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