Impact of Digitalization on Business Success: Analysis of Mega Trends and Burberry Case Study

Global challenges

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK...............................................................................................................................................3
Demonstration of research, analysis and evaluative insight into at least ONE megatrend and
the impacts in general on the business landscape...................................................................3
CONCLUSION................................................................................................................................8
REFERENCES:...............................................................................................................................9
Books and Journals.................................................................................................................9

INTRODUCTION
The Report aims to analyses the impact of Mega trends on business success in modern
market. Mega trade refers to new emergent technology and changes which impact on current
business solutions. The globalization is all about providing good and services to the other parts
of the world except the local market. It impacts through the Mega Trends which has a lot of
interference and contribution in macroeconomic factors. The world is surrounded with Global
Mega Trends which create future for the business (Lichtenthaler, 2021). In traditional time,
Mega Trends like digital technology, Artificial Intelligence and Robotics were not in much
Trend as there was face to face interaction with customers to make sales. This report is going to
focus on digitalization which is the most affecting Mega Trend on business landscape. They will
be discussion about how it creates challenges and impact for the business and gaining sustainable
competitive advantage. Burberry is the chosen organization for analyzing how the digitalization
and artificial intelligence has took over the market and bring challenges for the company.
Burberry is a well known luxurious brand of clothing and fashion accessories established in UK
in the year 1956.
MAIN BODY
TASK
Demonstration of research, analysis and evaluative insight into at least ONE megatrend and the
impacts in general on the business landscape
The digitalization is become an important part of every business in order to help in
improving efficiency and productivity for future growth. The current modern market becomes
totally dependent on digital technology in terms of sales promotion customer relations delivery
and various other benefits. Digitalization gives rise to globalization through which the business
could easily enter into any market and enhance their customer based. Digitalization involves use
of artificial intelligence Robotics cloud services and makes every possible automation facilities
that provide affective Customer services. There is a lot of positive impact of digitalization on
business such as reduction in unemployment improves quality of product and services, effective
delivery and public facilities write in economic development (Cavusgil, 2022). On the basis of
Global Business context that digitalization required automation services which include Artificial
Intelligence and robotics that have a great impact on business and escape. A company gets