Business Plan for Discount Retail Store in Australia

Running head: BUSINESS PLAN
Entrepreneurship
The Retail Discount Store

BUSINESS PLAN 1
Table of Contents
Introduction................................................................................................................................2
Background Of the business idea...........................................................................................2
Objectives...............................................................................................................................2
Mission...................................................................................................................................3
Feasibility Analysis................................................................................................................3
Technological Feasibility...................................................................................................3
Legal Feasibility.................................................................................................................3
Financial Feasibility...........................................................................................................3
Business Model Canvas.........................................................................................................4
Products..................................................................................................................................4
Market Analysis.....................................................................................................................4
Pest Analysis......................................................................................................................4
Market segmentation and Target market................................................................................5
Sales Pitch for Discount Retail Store.....................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................8

BUSINESS PLAN 2
Introduction
The aim of this report is to present a business plan for the Discount retail store in the
Australian market. A business plan is the theoretical presentation of the idea, thoughts, and
perception about a plan that can attain success in the future (Schramm, 2018). The plan
represents different important aspects such as market analysis, business model, feasibility
analysis, the target market of the presented idea. This report will majorly focus on all these
aspects of the business idea of the Discount retail store.
Background Of the business idea
The business idea of the Discount retail store has been named as Remise store. It is a start-up
plan that will be established in the Australian market that will offer an interesting product
range at bargain prices. The business will raise the fund with the help of financial institutions.
Four colleagues i.e. Daniel, Chris, Loris, and Revin of one of the Australian supermarket will
have the ownership of the store.
Objectives
The objective to initiate a discount store i.e. Remise Store in the Australian market is to offer
products at affordable prices. There is huge competition in the Australian retail and
supermarket industry, which is affecting the business operations of different supermarkets
and big retail stores (IBIS World, 2018). However, ALDI is one of the players who has
adopted the Cost leadership strategy in order to offer products at low price (Coriolis
Consulting, 2017). Therefore, Remise store wants to compete with ALDI to eliminate its
dominance and focus on customer service in the market.